Summary
Overview
Work History
Education
Skills
Timeline
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Matthew Kocot

Summary

Energetic and driven marketing enthusiast with a passion for creative strategies and consumer engagement. Familiar in market research, social media management, and content creation. Seeking a position at Eckel and Vaughn to apply previous work experience and gain exposure into the world of strategic communication.

Overview

12
12
years of professional experience

Work History

Firefighter

City of Raleigh
05.2019 - Current
  • Deliver exceptional service to Raleigh patrons through emergency medical care and fire safety, while following strategic plans
  • 24 hour shift, averaging care for 12 patrons with various needs and time commitments
  • Spearhead community events to foster positive relationships with the community and promote safety awareness
  • Adaptable problem solving with a track record of making timely decisions in high pressure situations
  • Necessitated delivering exceptionally clear and concise communication amidst high-pressure scenarios
  • Maintain daily readiness of fire engine by organizing and preparing equipment, ensuring optimal functionality for imminent emergency responses

Logistics Coordinator

Target Corporation
01.2017 - 01.2019
  • Team lead, fostering tightly aligned partnerships with vendors to ensure timely deliveries and implement marketing goals
  • Nurtured collaborative partnerships with vendors, to promote brand visibility and sales
  • Facilitated alignment on strategic marketing plans between Target and vendors as the liaison
  • Managed vendor relationships across diverse companies, overseeing order processing and ensuring timely delivery of advertising materials to align with campaign schedules
  • Proactively anticipated market dynamics and shifting consumer trends within the marketing landscape, implementing strategic measures to mitigate potential risks and capitalize on emerging opportunities

Program Assistant Manager

Speedway Motorsports Properties, Inc.
01.2013 - 01.2017
  • Execute successful events, devise marketing strategies, manage production and liaise with external partners during major events
  • Crafted copy for flagship events, for prominent brands such as Oakley.
  • Managed advertising purchases for the speedway, serving as a primary point of contact for vendors seeking parking space advertising during major race events.
  • Ensuring their needs were met and their ads strategically placed for maximum visibility and impact
  • Played a key role in orchestrating and delivering standout events for speedway motorsports, guaranteeing flawless execution and capitalizing on prime marketing prospects
  • Strategically contributed to the development and execution of marking initiatives aimed at boosting product sales and fostering stronger customer interaction
  • Directed the production and dissemination of marketing materials, refining visibility strategies and brand messaging to effectively capture the attention of target demographics
  • Acted as a pivotal point of contact for external partners and sponsors during national events such as the Coca-Cola 600

Education

Bachelor of Arts - Communication with a concentration in Mass Media

University of North Carolina at Charlotte

Firefighter 1&2 - IFSTA

City of Atlanta and City of Raleigh
Atlanta

Advanced EMT -

Nationally Registered

Skills

  • Google analytics
  • Canva
  • CRM
  • CMS
  • SEO
  • Adobe
  • Microsoft
  • Verbal and written communication
  • Interpersonal relationships
  • Team collaborator
  • Proven KPIs on company strategies

Timeline

Firefighter

City of Raleigh
05.2019 - Current

Logistics Coordinator

Target Corporation
01.2017 - 01.2019

Program Assistant Manager

Speedway Motorsports Properties, Inc.
01.2013 - 01.2017

Bachelor of Arts - Communication with a concentration in Mass Media

University of North Carolina at Charlotte

Firefighter 1&2 - IFSTA

City of Atlanta and City of Raleigh

Advanced EMT -

Nationally Registered

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Matthew Kocot