Matthew Kreuter

Strategic Prospecting & Opportunity Generation

• Actively identify and prioritize enterprise-level prospects through direct outreach (cold calling - Avg 25+ calls per day), and follow up on marketing-generated leads through cold calling and prospecting the strategic territory of 200+ management companies that have 5,000+ units under management.
• Engage consistently with assigned accounts to build a strong pipeline.

Quota Attainment and Sales Execution.

• Meet or exceed quarterly sales quotas using AppFolio’s structured sales methodologies.
• Engage in full-cycle sales, from initial discovery to closing.

• Developed practice plans focusing on skill development and team strategies.
• Assisted thehead coach in game preparation and player evaluations.
• Provided mentorship to junior players, fostering teamwork and sportsmanship.
• Communicated effectively with players and parents regarding team updates.
• Developed individual player training plans to help improve overall performance of the team.

Value-Based Selling and Product Demonstrations

• Demonstrate AppFolio Property Manager's value, focusing on how it can enhance net operating income (NOI), and align with clients' business goals.
• Focused on aset territory and companies that manage 2000 - 5000 units under their portfolio

Industry Expertise & Trust Building

• Maintain a deep understanding of the property management industry to build trust and credibility with enterprise clients. Worked specifically with management companies that had 200 to 3,000 units under management.
• Actively identify and prioritize enterprise-level prospects through direct outreach and follow up on marketing-generated leads.
• Started and developed territory into the largest customer base for AppFolio by doubling the customer base year after year.

• Oversaw daily operations and ensured compliance with safety regulations.
• Managed site logistics and coordinated resource allocation effectively.
• Developed and implemented operational procedures for efficiency improvements.
• Trained and mentored staff to enhance team performance and productivity.
• Collaborated with cross-functional teams to streamline project execution.
• Scheduled regular meetings with team members in order to discuss progress towards goals and objectives.
• Managed day-to-day activities related to the smooth functioning of the site operations.

• Developed sales strategies to enhance client engagement and satisfaction.
• Utilizing the largest, most successful ad network in the world of associations, we've become the number one provider of royalty revenue to the U.S. associations. Through our unparalleled service and member engagement, our digital resources have become essential to successful B2B commerce. Utilizing the largest, most successful ad network in the world of associations, we've become the number one provider of royalty revenue to the U.S. associations. Through our unparalleled service and member engagement, our digital resources have become essential to successful B2B commerce.
• Mastered the art of 'Cold Calling' and led a team that averaged 50+ calls per day, with a closing rate of 75% per team member, year after year.