Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Matthew Kulper

Scotch Plains,NJ

Summary

Results-oriented leader in ad tech, operations, and streaming TV with a proven track record in managing cross-platform ad server integrations and product implementations. Experienced in overseeing and executing initiatives across web, mobile, and OTT/CTV platforms, with a focus on enhancing user experience and driving revenue growth across VOD and Linear executions. Adept at managing diverse teams, and fostering collaborative relationships with multiple cross-functional stakeholders.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Sr Product Manager, Automated Marketplaces

The Walt Disney Company
NEW YORK, NY
10.2024 - Current
  • Coordinated cross-functional teams across Product, TPM, Engineering, Sales, and Operations for the launch of DRAX Direct Instant Deals in DV360.
  • Led product commitment ceremonies, UAT timelines, and stakeholder documentation to streamline launch readiness across a global, matrixed organization.
  • Facilitated story mapping sessions for DRAX Direct PG (initially scoped for DV360, later pivoted to Amazon), enabling architectural alignment across technical stakeholders.
  • Operationalized PG deal workflows for Disney+ VOD and Live in LATAM by leading training sessions, aligning U.S. and LATAM practices, and enabling 180+ PG campaigns in
  • Built key relationships across TPM, Engineering, Ad Tech Ops, and DSP partners to support scalable ad solutions, and increase partner transparency and feedback loops.

Manager, Ad Integration

NBCUniversal
NEW YORK, NY
01.2023 - 08.2024
  • Managed a 4-person team delivering integrations across NBCU streaming partners, influencing roadmap priorities and aligning stakeholders across Sales, Engineering, Product, and Policy utilizing SCRUM methodologies.
  • Reduced open ticket time by 22% sprint-over-sprint through a full documentation audit, creating an in-depth 8-week onboarding plan, and standardizing integration processes for repeatable and iterative partner initiatives.
  • Led technical implementation and QA of the first NBCU/Hulu Linear DAI enablement on Oxygen & NBC News Now, estimating $1MM+ in additional revenue
  • Spearheaded partner discovery efforts, launching 40+ FAST channels, opening digital inventory and monetization opportunities estimated between $4-$5MM annually.

Program Manager, Partnership Services

META
NEW YORK, NY
09.2021 - 12.2022
  • L5 Program Manager leading the global media concierge program for the Product and Service Operations Team (PSO) acting as the voice of the customer supporting media partners and creators engaging with FB and IG products
  • Directed a global concierge program within Product & Service Ops (PSO), supporting media partners on Facebook/Instagram products.
  • Maintained 80% SLA on case resolutions by optimizing vendor workflows across global regions and teams.
  • Built and launched a vendor training course that increased workflow sentiment by 22% and agent resolution rates by 11% MoM.
  • Unified support block lists to safeguard partner access points and leveraged ML tools to identify policy violations with 100% accuracy.

Project Manager, Marketing Operations, Peacock TV

NBCUniversal
NEW YORK, NY
03.2021 - 09.2021
  • Defined OKRs and integration plan for dynamic asset system (AdLib) adoption within Growth Marketing.
  • Launched the "Peacock Growth Hub," a centralized documentation system with a 94% user usefulness score in 30 days.

Manager, Ad Product & Integrations

NBCUniversal
NEW YORK, NY
04.2019 - 03.2021
  • Led an Agile integration squad supporting dMVPD monetization via Jira/Confluence workflows.
  • Authored 50+ technical user stories for linear, VOD, and interactive video ad products.
  • Launched DAI deployments across YouTubeTV, Hulu, SlingTV, and others driving $10-12MM quarterly.
  • Drove CCPA privacy-compliant integrations maintaining $5MM in revenue during YouTube anonymization migration.

Product Manager, Video Ad Product

CBS Corporation
NEW YORK, NY
01.2018 - 04.2019

Senior Media Operations Specialist

Electronic Arts Inc
NEW YORK, NY
04.2016 - 12.2017

Senior Ad Ops Coordinator

Gawker Media Group
NEW YORK, NY
01.2016 - 04.2016

Senior Coordinator, Digital Sales Operations

NBCUniversal
NEW YORK, NY
03.2012 - 10.2015

Education

BA - Communications (Advertising/PR) -

Loyola University in Maryland

Skills

  • Full Cycle Product Management
  • SCRUM
  • Agile Methodology
  • Ad Tech Integration
  • Vendor Management
  • People Management
  • Performance Management
  • Program Management

Certification

  • Google Project Management Certificate, Coursera, 07/2021
  • COPC Certified Customer Experience Professional, 04/2022

Timeline

Sr Product Manager, Automated Marketplaces

The Walt Disney Company
10.2024 - Current

Manager, Ad Integration

NBCUniversal
01.2023 - 08.2024

Program Manager, Partnership Services

META
09.2021 - 12.2022

Project Manager, Marketing Operations, Peacock TV

NBCUniversal
03.2021 - 09.2021

Manager, Ad Product & Integrations

NBCUniversal
04.2019 - 03.2021

Product Manager, Video Ad Product

CBS Corporation
01.2018 - 04.2019

Senior Media Operations Specialist

Electronic Arts Inc
04.2016 - 12.2017

Senior Ad Ops Coordinator

Gawker Media Group
01.2016 - 04.2016

Senior Coordinator, Digital Sales Operations

NBCUniversal
03.2012 - 10.2015

BA - Communications (Advertising/PR) -

Loyola University in Maryland

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