Matthew Lane

• Applied UX and search intent insights to improve page structure, navigation, and content hierarchy, translating recommendations into development tickets in Jira to support cross-team implementation.
• Conduct in-depth technical SEO audits to resolve outages, redirect 404 errors, and eliminate duplicate/missing content.
• Elevate content performance by researching high-impact keywords, ensuring continued traffic growth, and identifying new strategic landing page opportunities for increased engagement.
• Orchestrate project workflows by aligning stakeholders, delegating tasks, and maintaining clear communication.
• Design a structured taxonomy for categorizing high-value keywords, improving discoverability, and ranking potential.
• Utilize data-driven insights to enhance on-page functionality and user experience/engagement across the portal.
• Executed high-impact A/B and heatmapping tests to drive substantial CVR improvements and enhance user experience, resulting in a $380,774 annualized revenue impact from 3 mature tests, including 2 winning variants.
• Optimized digital performance by leveraging data-driven experimentation that achieved 128% progress toward annualized budget goals and directly influenced strategic growth initiatives.
• Developed 1,641 targeted resume example job title pages to accomplish $284,194.45 in revenue in 2024 while enhancing user engagement and organic search performance.
• Spearheaded long-term SEO strategy development through analytics and market insights to gain $1.9MM+ in projected annual revenue and increase search performance.
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.

• Led SEO strategy and consulting for small-to-mid-sized businesses, improving organic visibility, traffic growth, and keyword rankings.
• Conducted technical SEO audits, keyword research, and competitive analysis to identify high-value search opportunities.
• Built and executed on-page and off-page optimization strategies including backlink development, metadata optimization, and content strategy.
• Increased organic search traffic up to 70% within three months through targeted SEO and content optimization initiatives.
• Improved organic traffic 51% through strategic backlink acquisition and competitor analysis.
• Secured 140+ high-quality backlinks within six months, strengthening domain authority and improving search rankings.
• Collaborated with developers and engineering teams to implement SEO improvements including HTML optimization, metadata updates, and site structure enhancements.
• Performed search intent and keyword analysis to guide content development and increase organic search performance.
• Leveraged tools including Google Analytics, Ahrefs, SEMrush, Screaming Frog, Moz, and Ubersuggest to analyze performance and inform SEO strategy.
• Supported eCommerce SEO optimization for product and category pages, improving search visibility and conversion opportunities.

• Boosted site performance and conversions by implementing SEO-specific HTML and CSS changes on WordPress.
• Managed SEO strategies, including content optimization, backlink acquisition, and performance monitoring.
• Managed social media campaigns, increasing audience engagement through targeted content creation.
• Cultivated strong relationships with current and potential clients to drive engagement and retention.
• Optimized email marketing strategies through Constant Contact and Mailchimp for improved audience reach.
• Enhanced SEM campaigns to achieve positive results while staying within budget.
• Developed and implemented digital marketing strategies across multiple channels to enhance brand visibility.