Summary
Overview
Work History
Skills
Certification
Timeline
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Matthew Lax

Los Angeles,CA

Summary

Proven leader in sales and customer service, I excelled at Opustone Natural Stone & Granite Distributors by driving business growth and fostering key client relationships. Leveraging skills in strategic planning and sales leadership, I achieved a 300% customer increase in two years. My approach combines effective communication with a knack for deal closing, ensuring exceptional sales results and client satisfaction. Driven Regional Sales Manager with 20-year track record of success in increasing revenue, improving operations efficiency and building high-performance team. Results-oriented problem solver and skilled leader. Self-directed and motivational style.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Regional Sales Manager

Walker Zanger
07.2022 - Current
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Finalized sales contracts with high-value customers.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
  • Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Proactively identified potential bottlenecks in the sales pipeline to minimize risks and maintain a healthy deal flow for sustained revenue growth.

Branch Manager

Opustone Natural Stone & Granite Distributors
02.2013 - 01.2022
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Maintained friendly and professional customer interactions.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
  • Actively recruit and oversee training for all new branch employees.
  • Implement annual performance appraisals for all branch staff.
  • Manage sales transactions with a revenue stream of $6MM annually.
  • Oversee daily operations of the store
  • Trained in negotiations and time management.
  • Manage 15 employees
  • Top 5 in sales 10 years running
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
  • Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
  • Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
  • Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
  • Consulted customers to boost product sales and services.
  • Analyzed business processes to identify cost savings and operational efficiencies.

Showroom Manager

Opustone Natural Stone & Granite Distributors
01.2009 - 02.2013
  • Oversaw daily operations of the showroom, ensuring a clean, organized, and welcoming environment for customers.
  • Collaborated with company leadership on strategic planning initiatives to optimize profitability and long-term success of the showroom.
  • Increased showroom sales by implementing effective visual merchandising strategies and product displays.
  • Generated personal sales to meet or exceed established sales goals.
  • Boosted customer satisfaction ratings through attentive service, addressing concerns promptly, and resolving issues effectively.
  • Drove business growth by actively seeking new opportunities for partnerships and collaborations within the industry.
  • Managed custom projects by completing initial quotes, design and sample requests.
  • Coordinated special events and promotions to showcase new products and drive sales growth.
  • Managed inventory levels for optimal stock availability, resulting in reduced backorders and customer wait times.
  • Implemented targeted marketing campaigns to attract new clients and increase brand awareness in the local market.
  • Set goals for showroom employees and provided support and motivation to help each achieve true potential.
  • Established a strong vendor network that enhanced product offerings while maintaining competitive pricing structures.
  • Converted leads into loyal customers by offering personalized recommendations tailored to individual needspreferences.
  • Analyzed sales data to identify trends, adjust inventory levels accordingly, and capitalize on emerging market opportunities.
  • Grew number of customers by 300% in first 2 years
  • Kept showroom expenses appropriate and reasonable to drive operational efficiency.
  • Spearheaded operational improvements such as workflow redesigns and process optimization efforts resulting in increased costeffectiveness.
  • Supervised inventory and placed orders to replenish low running supplies.

Sales Associate

Opustone Natural Stone & Granite Distributors
08.2005 - 07.2009
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Built relationships with customers to encourage repeat business.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Answered customer questions about sizing, accessories, and merchandise care.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Engaged with customers to build rapport and loyalty.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Solved customer challenges by offering relevant products and services.
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.

Skills

  • Sales Leadership
  • Customer Service
  • Strategic Planning
  • Business development and planning
  • Sales expertise
  • Deal Closing
  • Established track record of
    exceptional sales results
  • Excellent communication skills
  • Complex project negotiations
  • Exceptional multi-tasker
  • Lead Generation
  • Product Knowledge

Certification

CASF Member

Timeline

Regional Sales Manager

Walker Zanger
07.2022 - Current

Branch Manager

Opustone Natural Stone & Granite Distributors
02.2013 - 01.2022

Showroom Manager

Opustone Natural Stone & Granite Distributors
01.2009 - 02.2013

Sales Associate

Opustone Natural Stone & Granite Distributors
08.2005 - 07.2009

CASF Member

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Matthew Lax