Summary
Overview
Work History
Education
Skills
Certification
Projects
Timeline
Generic

Matthew Licari

Meridian,ID

Summary

Marketing and Advertising graduate with over 6 years of experience in customer service and data-driven brand strategy. Proficient in content creation and consumer engagement across platforms including Discord, Instagram, TikTok, and X. Demonstrated expertise in QA testing and effective cross-team communication within the gaming industry. Committed to utilizing creative strategy and analytical skills to enhance customer engagement and drive brand growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Game Tester

Lionbridge Games
03.2024 - 06.2024
  • Conducted QA testing for Call of Duty: Warzone on console platforms, identifying and documenting gameplay and functionality bugs.
  • Created detailed bug reports and tracked resolution progress using JIRA, ensuring accurate and timely communication between testers and developers.
  • Participated in daily team meetings to establish testing goals and priorities, contributing to coordinated project progress.
  • Collaborated with developers and cross-functional teams, strengthening communication between external partners and the QA team.

Courtesy Clerk

Fred Meyer
12.2018 - 05.2024
  • Provided excellent customer service by assisting with purchases, bagging items, and resolving concerns in a fast-paced environment.
  • Ensured store presentation and cleanliness met company standards.
  • Collaborated with team members to support efficient store operations and maintain positive customer relationships.

Education

Bachelor of Science - Marketing and Advertising

Grand Canyon University – Colangelo College of Business
Phoenix, AZ
05.2025

Skills

  • Market research and data analysis
  • Brand development and positioning
  • Social media marketing
  • Content strategy and creation
  • Audience persona development
  • Financial modeling
  • Business simulations and strategic planning
  • Pitch deck development
  • Project management
  • JIRA and bug tracking
  • Microsoft Office Suite
  • Google Workspace and analytics
  • Cross-team communication
  • Customer engagement and community management
  • Attention to detail
  • Problem-solving

Certification

  • Google Analytics Certificate, 05/25
  • Google Digital Marketing Certificate, 05/25

Projects

Lopes Active Apparel Co. (Marketing Coursework Project)

  • Built audience personas and developed a full social media campaign for a fictional fitness brand.
  • Designed a mock e-commerce website with product visuals and influencer marketing strategy.

Gamified Fitness App for Gamers (Entrepreneurship Coursework Project)

  • Designed a conceptual health and wellness app combining fitness tracking with gaming elements.
  • Created a financial model projecting subscription revenue and leveraged a Discord community of 400+ gamers for early validation.
  • Developed investor pitch decks and user journey maps to showcase business potential.

Marketplace & MEGA Simulation Projects (Strategic Management Coursework)

  • Led marketing and advertising strategies in multi-quarter business simulations.
  • Analyzed financial data to adjust pricing, promotions, and sales channels for profitability
  • Collaborated in a team to achieve market share growth and refine operational performance.

Timeline

Game Tester

Lionbridge Games
03.2024 - 06.2024

Courtesy Clerk

Fred Meyer
12.2018 - 05.2024

Bachelor of Science - Marketing and Advertising

Grand Canyon University – Colangelo College of Business

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