Summary
Overview
Work History
Skills
Certification
Timeline
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Matthew Litvak

Matthew Litvak

Boca Raton,FL

Summary

Proven sales professional specializing in cloud, AI/ML, and SaaS solutions with a track record of closing services revenue and generating multimillion-dollar pipelines. Skilled in full-cycle sales execution, outbound prospecting, and co-selling with AWS, including weekly collaboration at AWS HQ. Rapidly promoted for driving results, mentoring SDR teams, and playing a key role in building Innovative Solutions’ AWS Startup (SUP CSC) business segment. Passionate about scaling emerging markets, forging strategic partnerships, and delivering growth in technology, data and AI-driven industries.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Channel Sales Representative (SUP CSC Segment)

Innovative Solutions
06.2025 - Current
  • Closed $300K+ in professional services revenue since taking on the role, managing deals from initial outbound prospecting through negotiation and close.
  • Built and deepened strategic relationships with AWS Startup reps, co-selling into funded startups and aligning on joint go-to-market initiatives.
  • Traveled weekly to AWS HQ in Washington, D.C., collaborating with AWS sellers to accelerate opportunities and strengthen field alignment.
  • Played a key role in developing Innovative’s SUP CSC business, acting as one of the first dedicated reps in the segment and helping define sales motions, metrics, and playbooks.
  • Partnered closely with the Director of Startups to drive pipeline creation, develop joint strategies, and expand Innovative’s AWS startup footprint.
  • Led outbound efforts with SDR support, generating net-new opportunities and scaling Innovative’s presence in the startup ecosystem.

Senior Demand Generation Representative

Innovative Solutions
12.2024 - 05.2025
  • Promoted into a hybrid role of outbound prospecting and full-cycle sales execution within the first year.
  • Generated $2M+ in closed revenue, co-selling cloud migration and AI/ML services with Innovative and AWS AEs.
  • Managed and coached a team of 5 SDRs, building playbooks, scripts, and onboarding programs that scaled outbound performance.
  • Partnered with AWS HQ2 representatives to expand the Southeast territory, driving significant pipeline growth.
  • Acted as a stakeholder in AWS-funded programs (SCA, SBAI), helping secure expansion funding and program renewals.

Demand Generation Specialist

Innovative Solutions
04.2024 - 12.2024
  • Drove 300–500 outbound calls daily, booking 550 appointments (306 qualified) within 8 months.
  • Built and maintained a $1.2M pipeline, co-selling $400K+ in AWS-focused services revenue.
  • Collaborated with AEs on qualification, proposals, and cloud migration deals, accelerating early success in AWS startup segment.

Sales Executive

True Life Ventures
12.2023 - 03.2024
  • Sourced and booked 2+ qualified appointments per day, contributing $1.1M+ to pipeline in 3 months.
  • Negotiated contracts and pitched SaaS/PaaS solutions to early-stage startups.
  • Represented company at industry events to build strategic partnerships and new revenue channels.

Sales Specialist

Growth2Success
03.2023 - 08.2023
  • Secured 45 demos valued at $54K by executing outbound campaigns into SaaS/data accounts.
  • Implemented ManyChat automations to improve lead capture and nurture flows, boosting conversion rates.
  • Represented the company at a Utah conference, engaging 300+ prospects and expanding the early-stage sales pipeline.

Sales Executive

EasyFXTrading
10.2022 - 01.2023
  • Booked 160 demos, generating $82K in new revenue through direct B2C SaaS sales.
  • Managed pipeline of 1,000+ leads daily using HubSpot and Aloware to drive consistent engagement.
  • Averaged 4+ daily demos for account executives, accelerating SaaS adoption and revenue growth.

Skills

  • Full-Cycle Sales Execution
  • AWS Cloud & AI/ML Solutions
  • Channel & Partner Co-Selling
  • Pipeline Generation & Territory Expansion
  • Strategic Account Development
  • Outbound Prospecting & SDR Leadership
  • Startup & Emerging Market Growth

Certification

  • AWS Cloud Practitioner
  • IBM WatsonX Essentials
  • AWS Partner: Technical Accredited
  • AWS Partner: Sales Accreditation
  • AWS Partner: Migration Sales Essentials
  • AWS Partner: Generative AI Essentials
  • AWS Partner: Cloud Economics Essentials

Timeline

Channel Sales Representative (SUP CSC Segment)

Innovative Solutions
06.2025 - Current

Senior Demand Generation Representative

Innovative Solutions
12.2024 - 05.2025

Demand Generation Specialist

Innovative Solutions
04.2024 - 12.2024

Sales Executive

True Life Ventures
12.2023 - 03.2024

Sales Specialist

Growth2Success
03.2023 - 08.2023

Sales Executive

EasyFXTrading
10.2022 - 01.2023

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