Matthew Mallery
Fayetteville
Summary
Sales leader with extensive experience at Groupe SEB, specializing in strategic retail partnerships and market analysis. Demonstrated expertise in P&L management and customer relationship development, resulting in substantial revenue growth. Proven ability to foster collaborative team environments and enhance brand visibility in competitive markets.
Overview
30
30
years of professional experience
Work History
Director Sales
Groupe SEB
02.2013 - Current
- Director of Sales for Wal-Mart, Meijer, and Target. Manage sales of T-fal, Rowenta, and Krups brands in store and online achieving sales $120M in 2020.
- Broker Manage sales at Meijer 2015-2020 and SDA items at Target 2015-2019.
- Combine entrepreneurial drive with business management skills to drive gains in revenue, market share and profit performance.
- Developed a growth strategy for WalMart.com using Marketplace. Worked with buyers to build brand shelves and drive key items. Invested in Wal-Mart Connect to boost and promote key items at the right time to grow sales.
- Communicate a clear, strategic sales vision, effectively training and coaching sales analysts.
- Worked cross-functionally (with Marketing, Finance, and Sales Operations) to assist in the development of go-to-market strategies.
- Drove rigorous sales development execution and oversight, ensuring accurate weekly sales development and full transparency.
- Provide high-level communication to executive team regarding opportunities and direction of accounts.
- Achieved all sales plans, specific marketing, and operating budgets
Director Sales
Colorbok Inc.
05.2008 - 02.2013
- Director of Sales for Wal-Mart, Sam's Club, Costco, and Canadian retailers. Secured 28ft of retail space for 2010 modular. Eliminated the competition in key categories doubling the business in Wal-Mart US. Grew new business in Canada with expanded listings in Wal-Mart and Zellers. Established new business with Wal-Mart Mexico, ASDA, Wal-Mart.com, Indigo, Staples, Loblaws, and Sam's Club Brazil.
- Grew Wal-Mart business from $8M in 2008 to $20M in 2011
- Manage, sell, and execute programs that deliver incremental and profitable volume that achieve new or improved distribution, shelf space, and promotional activity.
- Develop and Manage Category Sales Analysts responsible for POS analysis and forecast reports for all Colorbok accounts.
- Establish key top to top sessions with Mass accounts to begin preplanning for the annual line review enhancing the partnership opportunities between companies.
- Improve inventory and supply chain practices winning Vendor of the Year at Wal-Mart.
Director Sales
Fiskars Consumer Products Inc.
12.2007 - 05.2008
- Director of Sales for the Mass and Club Channels of Fiskars School Office and Craft division. Manage business strategies and annual plans totaling $50+ million.
- Develop and Manage the Mass Team. Team members include National Account Manager in charge of Target, Costco, BJ's, QVC, and HSN accounts. Other team members include the Target and WalMart Business Analysts and Fiskars Category Analyst.
- Manage the accounts P&L, pricing, product offering, promotion, marketing funds
- Establish key top to top sessions with Mass accounts to begin preplanning for the annual line review enhancing the partnership opportunities between companies.
Senior National Account Manager
Fiskars Consumer Products Inc.
07.2004 - 12.2007
- Work with multiple Wal-Mart departments, ensuring the execution of strategies and plans, which support business plan objectives. Grew Wal-Mart Business 28%
- Build a common understanding of the Vision, Mission, and Strategy for Fiskars Brands. Working with marketing to discuss strategies, improve results, and develop items for Wal-Mart and Sam's Club.
- Developed Direct Import program to increase sales and further partner with Wal-Mart
- Attend Direct Import buy trips in China securing additional business
National Account Manager Wal-Mart/Sam's Club
Jarden Corporation
Bentonville
12.2002 - 07.2004
- Wal-Mart/Sam's Club National Account Manager leading the development of business strategies and annual plans totaling $167mm+ annual sales. Contributing by identifying, developing, and selling programs that deliver incremental and profitable volume that achieve new or improved product distribution, improved shelf space, feature activity, competitive feature pricing, display frequency and chain specific promotional activity. Grew Wal-Mart Business 11%, Grew Sam's Club $10M
- Sell key initiatives to Wal-Mart & Sam's department decision makers, ensuring the execution of strategies and plans, which support business, plan objectives via execution.
- Develop business plans to improve the present position of Coleman's total portfolio as it relates to space, ads, distribution, and promotional activity.
- Sell direct import items to Wal-Mart and Sam's while attending buying trips in China.
- Execute programs effectively (work with supply chain to track orders, manage planograms, etc.)
- Function as a consultant to Wal-Mart on categories, brands, industry trends, etc.
- Develop short and long-term growth plans for assigned categories in coordination with category management team to address account needs.
- Manage account specific marketing and operating budgets and sales volume to the assigned plans
- Develop and manage two Business Analyst improving reports and analysis
National Account Manager Wal-Mart/Sam's Club
Sunbeam Corporation
04.2001 - 12.2002
- Wal-Mart/Sam's Club National Account Manager leading the development of business strategies and annual plans in Bedding, Health and Scales achieving $60mm+ annual sales.
- Responsible for the Sales of Sunbeam Electric Warming Blankets, Health-o-meter Bath Scales, and Sunbeam Health products to Wal-Mart and Sam's Clubs
- Develop and implement strategies for highly seasonal electric blanket business
- Initiate and work directly with the Wal-Mart buyer on modular planning to increase turns and improve inventory levels resulting in higher profitability
- Effectively supplied bedding to Wal-Mart warehouses using the co-managed system
- Successfully secured key price point listings in the Bath Scale modular growing profits.
- Improve the scale business by changing supply chain policies and procedures to align with Wal-Mart's inventory requirements
- Develop and train Business Analyst, improve analytical skills and co-manage knowledge
Category Advisor
Sunbeam/Coleman
07.2000 - 04.2001
- Category Advisor for Wal-Mart sporting goods categories with over $712 million in retail sales. Shared responsibility in managing Sunbeam Health and Safety business categories.
Business Analyst
Spectrum Brands
Bentonville
12.1995 - 07.2000
- Wal-Mart/Sam's Club team member assisting in the development of business strategies and annual plans while achieving $70MM+annual sales.
- Worked directly with three different Wal-Mart buying departments providing action-oriented analysis of consumer purchasing trends using Wal-Mart information and syndicated data.
- Achieved Wal-Mart sales targets of $38MM in department 16 (lawn & garden), $27 MM in department 13 (household), and $1MM in department 9 (sporting goods)
- Secured additional listings in department 16 & 13 for year 2000 growing the business 25%
Education
Bachelor of Science - Marketing, Sales/Sales Management, Communications
Missouri State University
Springfield, Missouri05.1993
Skills
- Sales strategy and market analysis
- P&L management
- Retail partnerships and account development
- Customer relationship management
References
available upon request
Timeline
Director Sales
Groupe SEB
02.2013 - Current
Director Sales
Colorbok Inc.
05.2008 - 02.2013
Director Sales
Fiskars Consumer Products Inc.
12.2007 - 05.2008
Senior National Account Manager
Fiskars Consumer Products Inc.
07.2004 - 12.2007
National Account Manager Wal-Mart/Sam's Club
Jarden Corporation
12.2002 - 07.2004
National Account Manager Wal-Mart/Sam's Club
Sunbeam Corporation
04.2001 - 12.2002
Category Advisor
Sunbeam/Coleman
07.2000 - 04.2001
Business Analyst
Spectrum Brands
12.1995 - 07.2000
Bachelor of Science - Marketing, Sales/Sales Management, Communications
Missouri State University