MATTHEW MARTINEZ
Houston
Summary
Growth-focused Marketing Manager specializing in organic acquisition, content strategy, and conversion optimization. Generated 33M+ organic views, 11,000%+ website traffic growth, and a 58% compounded revenue growth in 3 years through integrated marketing across web, social, email, and trade shows. Combines creative leadership with data-driven decision-making to deliver measurable business impact.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Manager
OnSiteDecals
Houston
04.2023 - Current
- Owned end-to-end social media strategy, including content planning, scheduling, publishing, and performance optimization across all platforms.
- Led a full website redesign and SEO strategy, improving site structure, discoverability, and conversion performance.
- Oversaw website analytics, A/B testing, and digital campaign execution, driving a 900% increase in revenue and increasing conversion rates to 7%.
- Generated and qualified new leads through integrated digital campaigns, trade show marketing, and content-driven acquisition strategies.
- Designed and optimized branded email marketing templates, resulting in a 40% increase in open rates, 15% increase in click-through rates, and maintaining a 6% bounce rate.
- Planned and executed all visual content production, including photography, video, and timelapse assets used across trade shows, social media, website, and lead generation campaigns.
- Partnered directly with the CEO to develop and execute customer acquisition and growth strategies, contributing to a 95% close rate on new business opportunities.
- Ensured consistent brand positioning across physical environments, social media, website, and print collateral, strengthening brand recognition and trust.
- Led integrated marketing efforts across trade shows, social media, and web, contributing to 33M+ organic social media views in 2025 with zero paid amplification.
- Increased annual website traffic from ~2,000 to 22,000+ visitors over three years (11,000%+ growth) through content strategy, SEO-aligned media, and social distribution.
- Drove sustained revenue growth year-over-year (+9%, +27%, +14%) by prioritizing organic content performance, community engagement, and data-driven optimization.
- Collaborated with CEO to develop customer acquisition strategies, achieving a 95% close rate on new opportunities.
Personal Training Director
LA Fitness
Houston
05.2022 - 12.2022
- Managed nine Personal Trainers and 250 clients.
- Discussed body composition, fitness goals, nutrition, with all new members.
- Created goals and timelines to determine the length it would take to reach their goals.
- Sold memberships and personal training packages. Appeared in the top eighth highest earners six out of seven months. Highest earner in July and second highest in August.
- Made client calls on a weekly basis to ensure clients were satisfied with their service.
- Conducted interviews and hired new PT sales counselors and trainers.
- Created bi-weekly employee schedules for the trainers and PT Sales counselors.
- Identified training needs based on skills gap and knowledge about fitness.
Digital Marketing Intern
WhystleClean
Charlotte
05.2021 - 09.2021
- Modified ads to align with target demographics and increase click rates.
- Drove customer interaction across social media, blog and website post to fuel digital marketing initiatives.
- Proofread and edited marketing collateral, including web copy and social media post.
- Created articles and post for social media platforms to drive company interest.
- Helped generate and compile new leads for potential client growth.
- Consulted with marketing manager to prepare and present targeted ad campaigns.
- Developed targeted content for social media platforms, including Pinterest, Facebook, and Instagram.
Education
B.S - Business Administration
Mississippi State University
Starkville, MS05.2022
Skills
- Marketing Strategy & Execution
- Content Strategy & Content Marketing
- A/B Testing & Website Optimization
- SEO Strategy & On-Page Optimization
- Social Media Management (Multi-Platform)
- Creative Direction & Visual Storytelling
- Trade Show Marketing & Event Strategy
- Creative Problem Solving
- Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects)
- Meta Business Suite
Certification
- Google Ads Display
- Google Ads Search
- Hootsuite Platform
- Hootsuite Social Marketing
- Hubspot Content Marketing
- Hubspot Inbound Marketing
- Hubspot Social Media Marketing
- Fundamentals of Digital Marketing
Volunteer Experience
- Two mission trips to Mazatlán, Mexico with Back2Back Ministries
- Ronald McDonald House Charities
- Operation Christmas Child
- Charlotte Rescue Mission
Marketing Skills
- Developing campaigns
- Marketing strategy
- Content creation
- SEO Strategies
- Analytical Skills
- Adobe Creative Cloud
Timeline
Marketing Manager
OnSiteDecals
04.2023 - Current
Personal Training Director
LA Fitness
05.2022 - 12.2022
Digital Marketing Intern
WhystleClean
05.2021 - 09.2021
B.S - Business Administration
Mississippi State University