Matthew Masepohl

· Lead all venue digital marketing campaigns through paid social media, email marketing, and influencer marketing in effort to drive ticket sales for concerts and live events.

· Manage social media platforms, increasing engagement by 40% YOY and executing creative promotions.

· Website management and analytic reporting.

· Serve as on-site media liaison and lead day-of social media coverage for events.

· Developed and executed digital marketing strategies for events and fundraising campaigns.

· Managed paid advertising campaigns across Facebook, Instagram, TikTok, Reddit, and Google Ads.

· Oversaw email marketing via Wordfly and managed website updates using WordPress and plugins like Elementor and EventOn.

· Negotiated and purchased media across podcasts, radio, and digital streaming platforms.

· Managed influencer onboarding and campaign execution, ensuring timely deliverables.

· Resolved discrepancies and maintained accurate campaign data in SBMS/Strata.