Matthew Mataxas
Summary
I am a content creator and brand strategist with 7+ years of experience with short to medium-form video. I touch all aspects of social media campaigns that are bespoke for each platform's needs, from ideating, content creation, and analytics reporting. I also have experience developing audiences on Facebook, Instagram, TikTok, and YouTube from inception to multi-million follower audiences.
Overview
7
7
years of professional experience
Work History
Content Strategist
Goldman Sachs
New York, NY
08.2021 - Current
- Create robust video/photo content for Twitter, Instagram, and LinkedIn that highlights the firm's leaders and philanthropic initiatives
- Transform the firm's video strategy and optimize it for social, increasing video views by 175% year over year and engagement 47% year over year
- Spearhead strategy for DEI content deliverables across brand touchpoints
- Create rigorous storyboarding practices for the creation of pitch IPO videos that win business for the firm
- Coordinate with internal stakeholders to facilitate project management and publishing
- Lead graphics and animations creation in After Effects that supplement video assets
- Manage budget to deploy across agency partners and in-house production support
Social Video Producer/Editor
Verizon Media
New York, NY
05.2018 - 07.2021
- Produce and edit social-first, viral video content that drives 1 billion views monthly
- Develop TikTok account from launch to 1 million followers
- Manage six person team licensing team that specializes in identifying viral content. Drives $120,000 in revenue every month
- Ideate and edit three videos daily
- Proofread scripts for six-person video team and lead review meetings
- Coordinate and oversee video shoots throughout the country that highlight the latest trends in food and Instagrammable experiences
Video Programming Fellow
AOL
New York, NY
06.2017 - 05.2018
- Edit eight social-first videos a week
- Lead video coverage around awards shows, including Grammys, Oscars, and VMAs
- Analyze video syndication numbers and provide insight into weekly and monthly pacing statistics
- Launch three different Facebook accounts, including a millennial male-focused page that drove 50+ million weekly video views
- Increase MAUs and DAUs by driving traffic to Yahoo and AOL web platforms through social video posts
Education
Bachelor of Arts - Digital and Broadcast Journalism
University of Georgia
Athens, GA2017
Skills
- Adobe Premiere, After Effects, Photoshop, Illustrator
- Facebook, Instagram, LinkedIn, YouTube and TikTok analytics
- Project Management
- Videography and photography with Sony, Canon, and Panasonic cameras
- Campaign Performance Tracking
- Competitor Analysis
- Brand Development
Special Projects and Achievements
- Shot and edited Goldman Sach's most-viewed Twitter video all-time
- Received Telly Award for video project spotlighting San Francisco's first lesbian-owned and operated tattoo studio
- Filmed and edited branded content for ESPN's coverage of the 2019 NBA Finals
- Created social-first content for Candy Crush's 5,000th level celebration that generated +100k views
Timeline
Content Strategist
Goldman Sachs
08.2021 - Current
Social Video Producer/Editor
Verizon Media
05.2018 - 07.2021
Video Programming Fellow
AOL
06.2017 - 05.2018
Bachelor of Arts - Digital and Broadcast Journalism
University of Georgia