Matthew McKinnon
Shrewsbury,MA
Summary
Experienced Operations, Product and Professional Services Leader with 12+ years of experience in the media and marketing technology space. Proven expertise in leading cross-functional teams, driving operational excellence, and implementing change management initiatives. Motivated professional with extensive experience in product sales and distribution. Possesses unmatched leadership and strategy skills to maximize company revenue. Certified in Agile Product Management and Lean Six Sigma.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director
Integrate, Campaign Services
06.2022 - 07.2023
- Oversaw international Campaign Management department with 5 Managers and 60 IC's (US, UK, Singapore)
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established departmental performance goals and provided feedback for underperforming areas.
- Developed Onboarding and Continued Training Path for IC’s and Leadership team members
- Optimized process implementation, reducing SLAs by 30% using Lean Six Sigma methodologies
- Scoped hours for new and renewal customer Services contracts
Group Product Manager
Integrate
11.2019 - 06.2022
- Led vision and strategy across Content Syndication, Media Buying, and Integration product lines
- Aligned Product and Strategic Alliance initiatives to business goals and strategy (NDR, NNL, Gross Margin)
- Guided Product Marketing around Media and SaaS pricing and packaging, GTM messaging, and competitive landscape understanding
- Compiled product documentation for Product Marketing, Sales Enablement, and Support
- Drove discussions with C-Suite regarding larger product solutions and roadmap priority changes
Director - Media Operations
Integrate
03.2016 - 11.2019
- Organized Integrate MarketPlace publishers with program execution and communication
- Devised specific strategies for each clients based on goals, branding and target demographics.
- Increased profit margins by 10% with optimized subscription publisher model
- Maintained all contract publishers’ monthly revenue numbers
- Led a team of 4 members
- Supported Sales team with data optimizations and proposals
- Guided Product Development with customer input and domain knowledge.
US Database Manager
IDG
03.2015 - 03.2016
- Oversaw database optimization and email marketing for IDG Connect/List Services
- Executed List Management programs for List Rentals/Email Blasts
- Led partner relationships for IDG Connect/List Services
- Generated over $2 MM in channel revenue in FY14 (Growth of 5x over 3 years)
- Led multiple projects simultaneously, adhering to strict deadlines and producing quality work.
- Optimized operational processes and email campaign execution
- Completed RFPs for direct clients and corporate accounts
Program Specialist
IDG Connect
10.2011 - 03.2015
- Supported multiple sales representatives across US territories
- Maintained regular communication between departments to coordinate program logistics.
- Worked alongside other professionals to outline and implement program plans and objectives.
- Determined customer needs and developed program initiatives according to preferences.
Account Executive
IDG TechNetwork
10.2010 - 09.2011
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Supported multiple sales representatives, including New York Ad Director (largest revenue producing territory)
- Monitored and optimized campaigns with Ad Operations team, focusing on maximizing banner ad performance to drive the highest possible ROI
- Streamlined revenue tracking and billing processes through DFP by interfacing with billing department
- Conducted sales presentations and analytical campaign overviews to agencies and clients such as IBM, SAP, CA.
Education
Bachelor of Arts - Pure and Applied Mathematics
Boston University
Boston, MA05.2009
Skills
Leadership
Team Building
Strategic Planning
Decision-making
Motivating
Communication
Delegation
Problem-solving
Conflict Resolution
Results-Oriented
Collaborative
Change Management
Certification
- AIPMM Certified Agile Product Manager Product Owner - 2021 (ID 29126179)
- Lean Six Sigma Yellow Belt Certification - 2023 (ID 72748090)
Timeline
Director
Integrate, Campaign Services
06.2022 - 07.2023
Group Product Manager
Integrate
11.2019 - 06.2022
Director - Media Operations
Integrate
03.2016 - 11.2019
US Database Manager
IDG
03.2015 - 03.2016
Program Specialist
IDG Connect
10.2011 - 03.2015
Account Executive
IDG TechNetwork
10.2010 - 09.2011
Bachelor of Arts - Pure and Applied Mathematics
Boston University
- AIPMM Certified Agile Product Manager Product Owner - 2021 (ID 29126179)
- Lean Six Sigma Yellow Belt Certification - 2023 (ID 72748090)
Similar Profiles
Min Thiha LwinMin Thiha Lwin
Front-end Developer at Sys-Integrate IT Services LimitedFront-end Developer at Sys-Integrate IT Services Limited
QUY ANH MINH NGUYENQUY ANH MINH NGUYEN
Volunteer at Campaign ServicesVolunteer at Campaign Services
Vanessa JimenezVanessa Jimenez
Canvasser at Method Campaign ServicesCanvasser at Method Campaign Services