Summary
Overview
Work History
Education
Skills
Additional Information
Software
Interests
Timeline
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Matthew Melvin

Brand Strategy And Content Marketing
Raleigh,NC

Summary

Dedicated [Industry] professional with a proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.

Overview

5
5
years of professional experience
9
9
years of post-secondary education

Work History

Digital Content Creator

Sea Turtle Holdings
Raleigh, NC
11.2020 - Current
  • Applied current editing and photography tools to tell great stories.
  • Generated stories to reflect current trends and news to pull audience into website.
  • Conducted online research to obtain relevant information and materials.
  • Implemented strategies and tactics to grow followers on social media channels.
  • Collaborated with product development team to effectively modernize and update promotions.
  • Identified appropriate marketing channels and target customers for campaigns.

Digital Marketing Specialist

Harp And Sword
Durham, United States
10.2019 - 11.2020
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.

Digital Marketing Consultant

Revenue Forge Marketing
Durham, NC
01.2019 - 01.2020
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
  • Provided real-time updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.

Owner/Operator

Kitchenworx
Raleigh, NC
03.2018 - 01.2019
  • Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
  • Performed statistical analyses to gather data for operational and forecast team needs.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.


Education

High School Diploma -

Lessville Road High School
Raleigh, NC
08.2014 - 06.2017

No Degree - Communications

Campbell University
Buies Creek, NC
05.2001 -

Certifcation - Brand Strategy

The Futur Academy
Online
01.2022 - 07.2022

Certification - Marketing

Marketing Agency Academy
Online
05.2018 - 09.2022

Certification - Marketing

Consulting.com Consulting Accelorator
Online
11.2018 - 09.2019

Skills

    Digital publishing

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Additional Information

I'm Matthew Melvin, a 22-year-old brand strategist, and content creator. I've been marketing, branding, and content creating for roughly five years. A friend and I started a digital marketing agency the semester I left school. Managing CRMs, creating analytic dashboards, and ensuring all we did was as comprehensive as possible for all business owners.
I appreciate and respect all sides of this marketing spectrum. I prioritize my ability to communicate and translate with creative minds and business-minded individuals.

I've worked with many great clients, but this particular one, a traveling speaker and a personal brand, I helped take his whole business model online amidst the Covid 19 Pandemic. We quickly integrated a robust digital ads strategy for brand recognition on social while adopting a platform called Kajabi to create online communities, online courses, live experiences, and other digital products. I have developed skills in managing large marketing campaigns and launching and managing new online products and communities. As of late, I've stepped aside from robust digital marketing to dive into content marketing for social media specifically (i.e., Tiktok, Instagram, LinkedIn) so that I could better understand and execute upon the creative dimensions of modern marketing


Software

Kajabi

Adobe Creative Cloud

Click Funnels

Active Campaign

Canva

Facebook Ads

Buffer

Hootsuite

Constant Contact

FL Studio 20

Pipedrive

Interests

Sports (ie, American Football, Basketball)

Music

Food

Timeline

Certifcation - Brand Strategy

The Futur Academy
01.2022 - 07.2022

Digital Content Creator

Sea Turtle Holdings
11.2020 - Current

Digital Marketing Specialist

Harp And Sword
10.2019 - 11.2020

Digital Marketing Consultant

Revenue Forge Marketing
01.2019 - 01.2020

Certification - Marketing

Consulting.com Consulting Accelorator
11.2018 - 09.2019

Certification - Marketing

Marketing Agency Academy
05.2018 - 09.2022

Owner/Operator

Kitchenworx
03.2018 - 01.2019

High School Diploma -

Lessville Road High School
08.2014 - 06.2017

No Degree - Communications

Campbell University
05.2001 -
Matthew MelvinBrand Strategy And Content Marketing