Matthew Meyers
Westfield,NJ
Summary
High producing media sales professional with 10+ years of experience in data-driven tactics driving revenue growth and effective results across Streaming, Addressable and Linear executions. Seasoned sales executive proficient in relationship building and delivering results across the full sales cycle.
Overview
9
9
years of professional experience
Work History
Head of Agency Partnerships
Ampersand
04.2024 - Current
- Leads Ampersand's relationship across IPG & IPG Mediabrands network of agencies throughout the US
- Builds and sustains relationships with key agency stakeholders from top-down to influence overall partnership and awareness of Ampersand
- Develop and implement go-to-market sales strategy for Ampersand national and local business lines
- Negotiate yearly addressable upfront partnership with IPG to increase revenue to national line of business
- Secured a $58M revenue commitment with IPG on 2024/2025 upfront, representing a 18% YOY increase
- Closed first ever addressable trade program in partnership with Orion
- Negotiated 71% YOY revenue increase with Orion through strategic partnerships and innovative solutions
- Lead monthly partnership reviews with IPG Magna and Orion to ensure alignment, optimize performance, and achieve key partnership objectives
Director of Agency Partnerships
Ampersand
02.2022 - 04.2024
- Supported Agency Partnership leads across IPG and Publicis to drive revenue growth with national and local campaign activations
- Identified areas of opportunity for both new business and revenue retention utilizing Ampersand's viewership insights and 1st party data
- Developed and launched addressable incremental reach offering designed to target hard-to-reach TV viewers, enhancing campaign effectiveness and driving incremental revenue
- Spearheaded the development of data partnerships with IPG, Blockgraph, Kinesso & Acxiom to leverage 1st and 3rd party data for advanced audience targeting and measurement
- Provided quarterly updates on revenue tracking and commitment performance across IPG advertisers to Ampersands executive leadership team, enabling data driven decision making and strategic planning
Account Director
Ampersand
12.2018 - 02.2022
- Represented Ampersand in the national video marketplace to educate key agency stakeholders on the value of Advanced TV solutions spanning Live Linear, Streaming and VOD
- Collaborated with multiple teams to create sales presentations highlighting Ampersand product offerings and their alignment with client goals
- Established relationships across agency planning and investment teams to drive divisional revenue across developmental and retention-based business spanning Alcohol, Food and Beverage, Financial Services, Pharmaceutical, Retail, Technology and Travel categories across IPG and independent agencies
- Facilitated cross-functional collaboration between Account Management, Campaign Management, Data team and 4-MVPD partners to deliver on client campaign goals throughout full sales cycle: pitch-to-pay
Digital Sales Executive
NCC
05.2016 - 11.2018
- Acquired new business across East Coast territory by selling through new multi-screen digital products as a unified offering on behalf of every major US-based cable, satellite, telco company
- Exceeded yearly sales quotas during 2x full years as a Digital Sales Executive: 171% in 2017, 161% in 2018
- Managed sales pipeline from account prospecting, proposal creation, and closing both new and existing business across various lines of business
- Oversaw performance with Account Management teams for all active campaigns to ensure strong performance against all client KPI
Education
Bachelor of Arts - Telecommunications, Business Minor
Indiana University
Bloomington, Indiana12.2010
Timeline
Head of Agency Partnerships
Ampersand
04.2024 - Current
Director of Agency Partnerships
Ampersand
02.2022 - 04.2024
Account Director
Ampersand
12.2018 - 02.2022
Digital Sales Executive
NCC
05.2016 - 11.2018
Bachelor of Arts - Telecommunications, Business Minor
Indiana University
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