Led the final pricing process for two product launches, achieving the highest carline profitability by exceeding return on sales targets and optimizing MSRPs.
Conducted comprehensive financial evaluations, measuring the health and viability of future projects, providing critical decision support throughout the product development lifecycle.
Developed and presented milestone reports, delivering recommendations to decision-making committees and the management board, securing approvals and signatures.
Calculated and negotiated business cases, analyzing price, NPV, amortization, volume, and cost. Leveraged authority to approve or reject content based on projected financials, introducing profitable features to the projects.
Conducted post-launch financial evaluations for model year changes by analyzing market dynamics, inflation, exchange rates, incentives, price, and new features, ensuring financial health expectations.
Directed compliance and audit preparations, ensuring ISO certification for the Operating Unit through 3 internal and 2 external successful audits.
Pricing and Product Planning Sr. Specialist (NAR)
Volkswagen Group Of America
07.2021 - 04.2022
Led North American market alignment for four car lines, ensuring consistent methodologies for revenue and competitive positioning.
Managed strategic roadmaps, securing board approvals for pricing ahead of product launches.
Conducted revenue estimates considering strategic pricing and competitive positioning for financial evaluation.
Generated monthly index reports for the Canadian market, highlighting competitor trends and model year changes.
Orchestrated annual Competitor Basket and Customer Value workshops, determining competitor portfolio and pricing methodology through analysis, negotiations, and VW AG Brand Pricing alignments.
Collaborated on Finance board presentations, decision papers, and Model Year 22 and 23 pricing, defining a competitive product presence and board-approved MSRPs and strategy.
Directed compliance and audit preparations, securing ISO certification through a seamless process with two successful audits.
Product Planning Specialist (NAR)
Volkswagen Group Of America
07.2020 - 07.2021
Managed the official complexity of North American region (NAR) product offer and configurations as a foundational premise for all project evaluations.
Collaborated with NAR markets to achieve shared objectives, covering financial targets, product offerings, strategic pricing, product weight and CO2 compliance, and market competitiveness.
Consolidated NAR market submissions, ensuring accuracy, adherence to methodology, and meeting net revenue targets for a comprehensive milestone evaluation.
Created and disseminated official final milestone documentation in preparation for Decision-Making Committees.
Created and aligned product request delivered for a technical and financial evaluations to enhance product offering.
Production Management Specialist
Volkswagen Group Of America
07.2018 - 07.2020
Oversaw production planning and ordering for five car lines, managing inventory exceeding $1 billion.
Calculated and monitored national volume allocation and consumption for the US market, optimizing wholesale to dealers.
Managed material production constraints, capacities, and opportunities globally to minimize mix deviation in forecasts.
Led process improvements with global factories in Germany and Mexico to enhance inventory excellence and implement cost-saving measures.
Drove continuous improvement initiatives, focusing on refining business intelligence, communication, and processes.
Partnered with Product Marketing to facilitate new vehicle launches, overseeing production planning through market introduction.
Tracked factory confirmed vehicle production output to optimize sales opportunities and minimize risks.
Maintained the ordering system configuration for vehicles, ensuring systematic creation.
Provided analytical support to the Senior Vice President through production data analysis and ad-hoc data reports.
Provided analytical support to senior management through production data analysis for backlogged units, aging inventory, and region saturation analysis.
Pricing Analyst
Volkswagen Group Of America
01.2018 - 07.2018
Analyzed competitor's price and content to determine the optimal positioning of Volkswagen’s full vehicle portfolio
Worked in all phases of the vehicle production cycle to have competitive pricing for current and future vehicles
Produced weekly and monthly reports for executives that track market and industry trends
Analyzed the marginal impact of vehicle content on MSRP and adjusted customer value perceived
Utilized internal databases to provide a destination charge analysis
Education
BBA - Finance &. Marketing Majors
Radford University
Radford, VA
05.2017
Skills
Profitability Analysis
Team Collaboration
Process Improvement
Pipeline Management
Project Management
Presentation & Reporting
Product Planning
Sales Operations
Competitor Analysis
Vendor Negotiation
Technical Skills
Microsoft Office Suite Proficiency; Expert in Excel and PowerPoint
Financial Modeling Proficiency
Sharepoint Development
Working level: SAP Business Objects, Tableau, VBA Macro, SQL
Volunteer & Resource Contribution
USO Pack for the troops
Generosity Feeds
Habitat for Humanity
APEX: Asian Proffessional Exchange - Employee Resource Group (ERG) responsible for various community services