Matthew Mitera
Greater Boston Area,MA
Summary
My objective to the continued elevation and impact of storytelling for a lifestyle brand to be more desirable is my most passionate offering. With over 5 years of dedication to the industry demonstrating the scope of vision I have for creative direction, the leadership in cohesive storytelling I offer will implement brand engagement and awareness within the market.
Overview
6
6
years of professional experience
Work History
Content Creator
Samsonite LLC
01.2022 - Current
- Organized branded lifestyle campaigns, photoshoot ideation, and project briefs alongside Art Director for a portfolio of 5 distinct brands.
- Executed seasonal and quarterly photoshoots as lead photographer, directing models, set designers, and coordinating with stylists to creative on-brand deliverables.
- Developed campaign timelines and contributed to Go-to-Market strategy across regional marketing department for large-scale campaigns against tight deliverable deadlines of 1 month periods.
- Co-managed yearly budget to assign projects to internal Creative Marketing Team or freelance creators and photographers.
- Developed a network of 6 trusted external creators for outsourcing projects not handled by internal Creative Marketing Team across our 5 in-house brands.
- Collaborated with Project Management Team to produce lifestyle and product photography in presentations between perspective buyers and customers.
Freelance Photographer
Self-Employeed
05.2018 - Current
- Provided high-quality digital photographs for clientele in commerical and corporate settings and led on-site photoshoots beyond New England region.
- Managed a production schedule of photo retouching and editing based on product photography, professional headshots, event photography, and wedding projects.
- Organized and maintained Lightroom Catalogues, photo libraries, and client delivery galleries to ensure optimal business operations.
- Directed and briefed clients prior to photoshoots and coordinated photoshoot schedules based on client needs.
- Continued management of social media posting to maintain personal brand image and engagement on social platforms.
Junior Graphic Designer & Photographer
Samsonite LLC
12.2019 - 12.2021
- Supported Marketing and Product Design departments with digital, print, and retail collateral while also serving as digital designer for email and web needs across a portfolio of five separate brands.
- Managed digital design needs across 4 in-house brands for website, email / CRM, and social graphics under supervision of Senior Graphic Designer.
- Produced lifestyle and product photography assets in presentations between perspective buyers and customers for Product Management Team.
- Developed retail collateral for new product launches alongside Product Design Team.
- Redesigned company careers website with guidance from Human Resources Department in acquisition of new talent for Samsonite and subsidiary brands.
Store Lead & Visual Merchandising Stylist
Banana Republic
01.2019 - 12.2019
- Oversaw daily operations, drove sales and engagement on sales floor, and visually merchandise storefront on monthly basis as a member of store management team.
- Styled store windows and displays throughout sales floor according to promotional cadence and monthly visual direction issued by company headquarters.
- Scheduled and assigned sales associates according to respective skill sets to drive sales based on hourly sales tracking.
- Provided personalized service to customers in wardrobe styling with knowledge of product and current style trends.
- Assisted General Manager in back-of-house operations, training of new talent, and employee-appreciation events.
Education
Bachelor of Arts - Graphic Design
Anna Maria College
Paxton, MA05.2018
Semester Abroad - Study Abroad Program
Florence University of The Arts
Florence, Italy12.2017
Skills
- Creative Direction Briefs & Decks
- Go-To-Market Decks & Toolkits
- Photoshoot Production
- Brand Identity & Positioning
- Team Management
- Budget Management
- Adobe Suite (Photoshop, Lightroom, Illustrator)
- Microsoft Suite (Powerpoint, Excel, Word)
- Capture One
- Social Media (Instagram, Facebook, Snapchat, Pinterest)
Websites
Timeline
Content Creator
Samsonite LLC
01.2022 - Current
Junior Graphic Designer & Photographer
Samsonite LLC
12.2019 - 12.2021
Store Lead & Visual Merchandising Stylist
Banana Republic
01.2019 - 12.2019
Freelance Photographer
Self-Employeed
05.2018 - Current
Bachelor of Arts - Graphic Design
Anna Maria College
Semester Abroad - Study Abroad Program
Florence University of The Arts