Summary
Overview
Work History
Education
Skills
Websites
Timeline
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MATTHEW NATURMAN

Jersey City,NJ

Summary

Strategic and technical lifecycle marketing professional with 10 years in omni-channel strategy, focusing on email, app, web, and SMS. A fast learner without an ego. Passionate about scaling platforms and refining technology to drive focused, actionable insights. I bridge the gap between engineering and marketing. We live in a messy world of data; I'm here to help clean it up and narrow focus.

Overview

3
3
years of professional experience

Work History

CRM Operations Manager

Mosaic Group
10.2023 - Current
  • Developed and executed lifecycle marketing strategies from the ground up for over 40 products at Mosaic Group, significantly contributing to a multimillion-dollar increase in top-line revenue within a year.
  • Spearheaded the adoption and integration of marketing automation tools, overseeing the architecture and vendor selection for a new martech stack, collaborating with multiple vendors and internal teams to enhance marketing capabilities.
  • Directed the ESP Braze Migration for 10 applications, encompassing email DNS setup, IP warming, data and event planning, segmentation, and comprehensive testing to ensure seamless transition and performance.
  • Selected as the second hire to play a pivotal role in the inception and development of the CRM program at Mosaic Group. Collaborated in the design and implementation of strategic CRM frameworks, contributed to the establishment of core processes, and assisted in the integration of advanced CRM tools, significantly shaping the program’s growth and effectiveness.

Marketing Operations Manager, Growth

UPDATER
08.2021 - 08.2022
  • Owned Consumer Communications platform and strategy including invite, lifecycle and abandonment utilizing Iterable for Email, Push Notifications and SMS
  • Engineered process to launch a test from strategy, to execution, through analysis resulting in a minimum of 3 tests a week
  • Increased invite claim rate (top KPI) 4.5% due to moving the first reminder email to same day as the initial invite
  • Utilized Iterable expertise to identify and fix logic in order to target a missing 6% of leads
  • Successfully tested moving from legacy code website to a modern website
  • Democratized process and communications so that anyone could see what emails consumers were receiving
  • Launched new communication channel of Push Notifications on iOS and Android
  • Increased brand recognition scores across Trustpilot (0 to 4.4 avg), BBB (1.02/5 to 4.31/5 avg) and YellowPages (0 to 5/5 avg) via strategically timed and targeted surveys.

Marketing Manager, Product & CRM

CARE.COM
07.2021 - 08.2021
  • Associate Marketing Manager, CRM Feb 2019 - July 2021
  • Senior Marketing Associate, CRM Aug 2016 - Jan 2019
  • Marketing Associate, CRM Oct 2014 - July 2016
  • Started on a lean CRM team focusing primarily on Email
  • Advocated and quickly added two additional channels of digital marketing communications
  • Built up cross channel reporting infrastructure for the team
  • Spearheaded lifecycle communication and data requirements for on-demand care product launch, working heavily with product and engineering to build a 6 stage program with 42 emails and accompanying push notifications
  • Managed strategy for Care.com's app and web personalization; testing channels via Iterable and Monetate
  • Lead RFP for front end onsite personalization testing tool for company
  • Transitioned off of Silverpop (ESP) and Braze (app) platforms implementing campaigns into Iterable, closely working with product, engineers and QA
  • Lead cross-functional projects with various business units including creative, product, data warehouse, analytics, and other marketing teams
  • Identified data needs for effective member segmentation, targeted content, and reporting in conjunction with technology and analytics teams
  • Built desktop enrollment test rendering company savings of ~$800k per year.

Education

Bachelor of Arts - Business & Politics

BRANDEIS UNIVERSITY
05.2014

Skills

  • Braze
  • Iterable
  • Email Marketing
  • Push Marketing
  • Amplitude
  • Website Optimization
  • Project Management
  • CRM
  • Notion
  • Monetate

Timeline

CRM Operations Manager

Mosaic Group
10.2023 - Current

Marketing Operations Manager, Growth

UPDATER
08.2021 - 08.2022

Marketing Manager, Product & CRM

CARE.COM
07.2021 - 08.2021

Bachelor of Arts - Business & Politics

BRANDEIS UNIVERSITY

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