Matthew Overs
Malverne,NY
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
25
25
years of professional experience
Work History
Marketing Manager
MoJo Small Business Marketing
10.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Optimized website content for improved search engine rankings and increased web traffic.
Marketing Manager/Small Business Advisor
Thryv
08.2016 - 09.2023
- Oversaw a total marketing budget of 1,500,000
- Implemented marketing strategies for over 150 businesses
- Oversaw a team of 15 marketers and SaaS employees
- Had a 42% increase ROI in year 2022, 31% increase in year 2021
- Implemented and established numerous brand awareness campaigns thru omni presence channels
- Increased site traffic 27% by implementing an omni-channel approach and establishing a SAAS program.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Manager
Cintas
06.2015 - 07.2016
- Manage a team of 8 service/sales representatives covering approx
- 750 accounts with a total of volume of $2.75 mill
- 1 in North East Region in net adds with 27% growth
- 5-time monthly sales leader with a net volume of $2400/ month
- Develop sales strategies, deliver presentations and demonstrations, create marketing communications, provide product training, maintain detailed customer data base, assess customer needs and recommend the best solutions.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Maximized performance by monitoring daily activities and mentoring team members.
- Managed and motivated employees to be productive and engaged in work.
Vehicle Repair Supervisor/Risk Manager
Enterprise Rent-A-Car
07.2013 - 06.2015
- Gather risk-related data from internal or external resources
- Managing the daily maintenance and repair of approx
- 9000 to 13000 vehicles with a budget of over 15 million dollars
- 3-time exceptional achievement awards 45% reduction of maintenance expense, 52% reduction of repair costs.
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Evaluated employee performance and coached and trained to improve weak areas.
Branch Manager
Enterprise Rent-A-Car
07.2007 - 07.2013
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers
- Visit franchised dealers and corporate entities to stimulate interest in establishment or expansion of renting programs
- Was able to secure 3 six figure corporate accounts totaling a gross profit of $900,000
- Obtained an average fleet growth of 27% through effective marketing and corporate referrals
- 14-time top sales account manager.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Maintained friendly and professional customer interactions.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
Police Officer/Crime Analysis
NYPD
07.1999 - 05.2005
- Design, use, or maintain databases and software applications, such as geographic information systems (GIS) mapping and artificial intelligence tools
- Gather, analyze, correlate, or evaluate information from a variety of resources, such as law enforcement databases
- Identify case issues and evidence needed, based on analysis of charges, complaints, or allegations of law violations
- Prepare comprehensive written reports, presentations, maps, or charts based on research, collection, and analysis of intelligence data.
- Displayed sound judgment under pressure when making critical decisions that impact public safety during emergency situations.
- Utilized excellent communication skills when interacting with diverse populations, fostering trust between law enforcement and the community members they serve.
Education
NYPD Academy
New York, New YorkChaminade High School
Mineola, New YorkBA Business Management - Business Management
Adelphi University
Garden City, New YorkSkills
- Digital Marketing
- Staff Management
- Social Media Marketing
- Customer Relationship Management (CRM)
- Market Planning
- Strategic Planning
- Display Advertising
- Lead Generation
- Online Marketing
- Marketing campaign development
- Marketing Analytics
- Advertising Management
Timeline
Marketing Manager
MoJo Small Business Marketing
10.2023 - Current
Marketing Manager/Small Business Advisor
Thryv
08.2016 - 09.2023
Manager
Cintas
06.2015 - 07.2016
Vehicle Repair Supervisor/Risk Manager
Enterprise Rent-A-Car
07.2013 - 06.2015
Branch Manager
Enterprise Rent-A-Car
07.2007 - 07.2013
Police Officer/Crime Analysis
NYPD
07.1999 - 05.2005
NYPD Academy
Chaminade High School
BA Business Management - Business Management
Adelphi University
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