Matthew Parker
Summary
Collaborative, compassionate, and high-integrity retail industry leader equipped with outstanding performance-driving, and problem-solving abilities.
Passionate for helping businesses grow and reach their full potential.
Extensive senior level background leading organizations with complex environments to sustainable success. This includes P&L accountability, with a proven record to improve KPI's.
Most importantly, extremely dedicated to fostering a positive team environment through hiring, coaching, developing, and retaining high-quality people.
Overview
2026
2026
years of professional experience
Work History
Head of Retail Operations, USA
Haribo
08.2024 - Current
- Haribo is the leading manufacturer of fruit gummies both internationally and domestically. With its own production facility located in Wisconsin, Haribo of America has become the best-selling gummi brand in North America, with it's most famous product being "Goldbears." Haribo is one of the most widely distributed CPG brands in the US.
- Lead the implementation of global retail strategies into the US market. Haribo's holding office is located in Germany, with additional headquarters located in Spain, UK, and France. I am the primary source of translation and management between our global retail partners, and our local office.
- Project oversight includes owned-retail rollout, in-store customer experiences, product development, distributor accounts, and more.
- Responsible for site selection, store design, replenishment strategy, purchasing, training, development, and more.
- Current store count is 81 globally.
VP of Retail, Director of Stores
Danforth Pewter
02 2018 - 09 2024
- Danforth Pewter handcrafts jewelry, ornaments, and gifts using pewter. Danforth is famously-known for creating heirloom-quality pieces that are designed to be both beautiful and functional, meant to be used and enjoyed for generations. All products are handcrafted in a production workshop located in Vermont.
- Sales channels include: physical retail locations, wholesale partners, e-commerce, corporate sales, events, and more.
- Responsible for sales and operations leadership of all channels, with additional responsibilities to improve production efficiencies, including shipping and receiving. Promoted into several leadership roles, parallel with company growth.
- Broke historic sales growth records year over year in 2019, 2021, 2022, 2023, and 2024.
- Store count ranged from 14-20, with additional temporary pop up stores.
- Led the launch of new retail stores, wholesale strategy, a new customer service team, web operations, long-term business planning, budgets, forecasting, and more.
- Negotiated contracts with vendors, and leases with landlords.
- Lead the implementation and integration of a new CRM.
- Oversaw the recruitment, onboarding, development, and training of team members, while collaborating on a full employee operating manual.
- Designed programs that enhance the overall consumer experience.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Director of Stores, District Manager
Orvis
03 2012 - 02 2018
- Orvis is a family-owned business, most well-known for its outdoor sporting traditions. Since 1856, Orvis has specialized in producing the highest quality American-made fly fishing equipment. The brand is also famous for its apparel, sporting gifts, and guided adventures.
- Promoted multiple times, while leading all US outlet stores, the Flagship Campus, and inbound sales team. The Flagship Campus included a Rod Factory, and a Fishing School.
- Achieved company sales record in 2017 in Sales and EBIT.
- Average yearly store count was 18.
- Full P&L, forecast, and budget responsibility.
- Developed and implemented a new training program for managers to use with their employees.
- Implemented strategic initiatives to improve sales performance and operational efficiency across all locations, including a full KPI tracking system to improve conversion, transaction values, units per transaction, and more.
District Manager, Store Manager, Assistant Manager
Brooks Brothers
03 2008 - 03 2012
- Since 1818, Brooks Brothers has been a traditional retailer of men's suits and formalwear.
- Promoted into accelerated leadership roles.
- Traveling field leadership responsible for new store openings, training, merchandising, and more.
Education
Bachelors Degree - Business, Sports Management
Colby-Sawyer College
Skills
- Operations Management
- Multi-Unit Retail Leadership
- Efficiency-driver
- Positive environment creator
- High-value project management
- Omni-channel strategy
- Team leader and mentor
- Relationship building
- P&L expertise
- Sales driver
- Collaborative leadership style
- Lifelong learner
- Tech-savvy
- Long-term & short term business planning
Volunteer
- Proctor Youth Sports: Head Coach
- Proctor Recreation Department Board
- GRCSU Varsity: Multi-Sport Head Coach
- 2023 MVL Coach of the Year- Soccer
- Fundraising: Multiple non-profits
Timeline
Head of Retail Operations, USA
Haribo
08.2024 - Current
VP of Retail, Director of Stores
Danforth Pewter
02 2018 - 09 2024
Director of Stores, District Manager
Orvis
03 2012 - 02 2018
District Manager, Store Manager, Assistant Manager
Brooks Brothers
03 2008 - 03 2012
Bachelors Degree - Business, Sports Management
Colby-Sawyer College
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