Matthew Penney
Indianapolis
Summary
OUTSIDE SALES REPRESENTATIVE - ELECTRICAL INDUSTRY
Experienced Sales Professional with 20+ years of success in the electrical supply and retail sectors. Proven track record in driving territory growth, cultivating strong client relationships, and consistently exceeding sales targets. Deep product knowledge of wire, cable, conduit, and other electrical components. Adept at consultative selling, cross-functional collaboration, and strategic account management.
Overview
21
21
years of professional experience
Work History
Inside Sales Account Manager
New Century Sales, Inc.
03.2017 - Current
- Managed key accounts and provided consultative sales support to electrical contractors and distributors.
- Presented electrical commodity product lines including Southwire and Penn Aluminum to drive brand engagement and secure long-term contracts.
- Consistently exceeded annual sales goals by 5-8%+ through proactive outreach and solution-based selling.
- Supported territory sales reps with quoting, product selection, and logistical coordination.
- Maintained a strong pipeline of repeat business through responsive service and relationship building.
- Collaborated with suppliers to fulfill inventory needs, handle custom orders, and coordinate deliveries.
- Regularly engaged in cross-selling opportunities based on client needs and product education
Assistant Store Manager
Lowe's
03.2004 - 03.2017
- Oversaw operations, merchandising, and sales in electrical and building materials departments.
- Led a team of 15+ associates, emphasizing product training and customer experience.
- Built vendor relationships to ensure on-time product availability and support promotions.
- Trained staff in consultative selling techniques to drive project-based sales.
- Managed inventory levels and implemented planograms to optimize high-demand product visibility.
Education
Associate of Science - Informatics
Ivy Tech Community College of Indiana
Indianapolis, INSkills
- Electrical Product Knowledge (Wire, Cable, Conduit, Fittings, Lighting)
- B2B & Outside Sales Strategies
- Territory & Account Management
- Client Relationship Development
- RFQs, Quoting & Pricing Strategy
- Microsoft 365, SAP, Trade Tech Solutions
- CRM Tools (Salesforce, HubSpot)
- Cross-Selling & Upselling
- Customer Service & Consultative Selling Competitor & Market Analysis
Timeline
Inside Sales Account Manager
New Century Sales, Inc.
03.2017 - Current
Assistant Store Manager
Lowe's
03.2004 - 03.2017
Associate of Science - Informatics
Ivy Tech Community College of Indiana
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