Matthew Pross
Gibsonia,PA
Summary
Accomplished Marketing Director with a proven track record, enhancing brand visibility and lead generation through innovative digital strategies and comprehensive market analysis. Expert in project management and creative direction, adept at driving campaigns for maximum ROI. Skilled in analytics and SEO, with a knack for strategic communications and team leadership.
Overview
18
18
years of professional experience
Work History
Marketing Director
Argano
2022.01 - Current
- Devised marketing plans using digital strategies, in-person events, and channel marketing tactics
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget for maximum ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed and presented marketing plans and reports to leadership.
Manager of Content Strategy
Smith Micro Software
2020.03 - 2022.01
- Develop and execute comprehensive digital content strategies aligned with overall business objectives.
- Oversee the creation, curation, and distribution of high-quality digital content across various channels
- Monitor and analyze KPIs to measure content effectiveness and identify areas for improvement.
- Collaborate with cross-functional teams (marketing, sales, product, etc.) to ensure content alignment and consistency.
- Manage and mentor a team of content creators and editors.
- Collaborate with external agencies or freelancers as needed to support content creation.
- Stay up-to-date with industry trends and best practices in digital content marketing.
- Accomplished multiple tasks within established timeframes
Content Strategist
Expedient
2018.08 - 2020.02
- Develop and implement content strategies that align with overall business goals and target audience needs.
- Develop and implement content marketing campaigns to drive traffic and conversions.
- Create and manage content calendars, ensuring timely and relevant content delivery.
- Collaborate with subject matter experts to develop high-quality content.
Senior Manager, Marketing and Corporate Comms
Smith Micro Software
2015.04 - 2018.08
- Develop and execute comprehensive marketing and corporate communications strategies aligned with overall business objectives.
- Oversee the development and execution of marketing campaigns across various channels (digital, print, public relations, events).
- Manage and mentor a team of marketing professionals, including content strategists, designers, and social media managers.
- Create and manage corporate communications materials, such as press releases, annual reports, and presentations.
- Oversee the development and management of the company's website and social media channels.
Marketing Director
Pittsburgh Technology Council
2006.06 - 2015.04
Education
Master of Arts - Corporate Communications
Duquesne University
Pittsburgh, PA12.2014
Bachelor of Arts - Journalism
The Pennsylvania State University
University Park, PA05.2006
Bachelor of Arts - English
The Pennsylvania State University
University Park, PA05.2006
Skills
- Project Management
- Go-to-market strategy
- Communications expertise
- Creative Direction
- Analytics and SEO
- Key decision making
- Market Tracking
- Campaign Development
- Competitive Analysis
Timeline
Marketing Director
Argano
2022.01 - Current
Manager of Content Strategy
Smith Micro Software
2020.03 - 2022.01
Content Strategist
Expedient
2018.08 - 2020.02
Senior Manager, Marketing and Corporate Comms
Smith Micro Software
2015.04 - 2018.08
Marketing Director
Pittsburgh Technology Council
2006.06 - 2015.04
Master of Arts - Corporate Communications
Duquesne University
Bachelor of Arts - Journalism
The Pennsylvania State University
Bachelor of Arts - English
The Pennsylvania State University
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