Matthew S. Rader
Albuquerque,NM
Overview
24
24
years of professional experience
Work History
Director of Media Strategy & Innovation
K2MD, Inc.
09.2018 - Current
- Responsible for researching media strategies and channels for data-driven placement for multi-media client campaigns
- Negotiating rates, placements, and maximum added value
- Monitoring campaign performance and progress
- Provide regular campaign metric results at stated intervals to each client
- Work closely with Strategy & Creative departments to ensure campaign cohesion, communication, and results
- Work across verticals, including healthcare, government agencies, public services, city and state departments, retail, food/beverage, etc.
Marketing Manager
Nexstar Media Group, Inc. (KRQE Media Group)
07.2017 - 09.2018
- Assist in the generation of new business while executing revenue-generating promotions
- Expand revenue opportunities for campaigns that center around locally produced content, including New Mexico Living, Legendary New Mexico and KRQE Cares
- Work with account executives to generate new business
- Work with various departments to help facilitate and execute client deliverables
Operations Director
Albuquerque The Magazine
06.2015 - 07.2017
- Oversee and manage editorial department, including staff writers, freelance writers, and internship program
- Responsible for editorial content, including brainstorming subjects and editorial ideas
- Responsible for all marketing efforts, including monthly networking events, annual Best of the City party, and other events
- Responsible for establishing and maintaining positive media relationships and managing marketing resources, social media presence and campaigns, etc.
Director of Operations & Marketing
American General Media
09.2014 - 06.2015
- Event management, including all operational aspects of events and station marketing of event and at event itself
- Oversee programming, production, and promotions personnel to ensure compliance with FCC requirements, company policies and procedures, and to ensure quality content airs across six radio station properties
- Determine type, length and time of programs/music on all stations
- Establish goals and objectives for programming and marketing
- Work closely with the sales department to ensure profitability of all stations while maintaining a quality on-air product
Director of Marketing/Promotions
American General Media
01.2012 - 09.2014
- Management of promotions staff
- Maintenance of department budget, goals, calendars, scheduling maintenance of remotes, event planning, copy writing, proposal writing, placement and creation of station advertising campaigns (billboards, TV spots, etc.)
- Maintain non-profit relationships
- Oversee all promotional functions (remotes, sales/programming promotions, remote scheduling, on-air/website contesting, loyal listener database maintenance, webmaster, etc) across a variety of formats, including CHR, CHR/Rhy, Classic Hits, country, Spanish (Reg. Mexican), talk, Christian News/Talk
Account Executive
McKee Wallwork Cleveland
01.2012 - 12.2012
- Responsible for strategic planning for clients, including effectively communicating within and among the client-agency team and ensuring that clients’ marketing resources are being utilized in the most effective way
- Work with account team to develop, enhance, track and optimize strategies
- Conduct research
- Understand and manage client budgets
- Manage jobs and schedules, while maintaining overall timelines and objectives for each client
Director of Marketing/Promotions
American General Media
01.2004 - 01.2012
- Management of promotions staff
- Maintenance of department budget, goals, calendars, scheduling maintenance of remotes, event planning, copy writing, proposal writing, placement and creation of station advertising campaigns (billboards, TV spots, etc.)
- Maintain non-profit relationships
- Oversee all promotional functions (remotes, sales/programming promotions, remote scheduling, on-air/website contesting, loyal listener database maintenance, webmaster, etc) across a variety of formats, including CHR, CHR/Rhy, Classic Hits, country, Spanish (Reg. Mexican), talk, Christian News/Talk
Promotions Director
Citadel Communications
08.2003 - 01.2004
- Management of promotions staff
- Maintenance of department budget, goals, calendars, scheduling maintenance of remotes, event planning, copy writing, proposal writing, placement and creation of station advertising campaigns (billboards, TV spots, etc.)
- Maintain non-profit relationships
- Oversee all promotional functions (remotes, sales/programming promotions, remote scheduling, on-air/website contesting, loyal listener database maintenance, webmaster, etc) across a variety of formats
Promotions Manager
American General Media
01.2001 - 07.2003
- Management of promotional staff
- Scheduling/maintenance of remotes
- Events planning
- Promotional planning (contests, station promotions, etc.)
- Proposal development
- Contest rule writing, copywriting
- Maintain non-profit relationships
Education
Bachelor of Arts - Broadcast Journalism, Political Science, English Literature
UNIVERSITY OF NEW MEXICO
Albuquerque, NM12.2000
Skills
- Communications with specific audience(s)
- Writing copy/content
- Writing press releases
- Proposal writing
- Media relations
- Media negotiations
- Event management
- Crisis management
Activities
- Sigma Phi Epsilon Fraternity, NM Alpha Chapter
- Order of Omega National Greek Honor Society
- Who’s Who Among American Colleges and Universities
- Board Member, American Advertising Federation New Mexico, 2011–2012
- Board Member, American Advertising Federation New Mexico, 2017–2018
Timeline
Director of Media Strategy & Innovation
K2MD, Inc.
09.2018 - Current
Marketing Manager
Nexstar Media Group, Inc. (KRQE Media Group)
07.2017 - 09.2018
Operations Director
Albuquerque The Magazine
06.2015 - 07.2017
Director of Operations & Marketing
American General Media
09.2014 - 06.2015
Director of Marketing/Promotions
American General Media
01.2012 - 09.2014
Account Executive
McKee Wallwork Cleveland
01.2012 - 12.2012
Director of Marketing/Promotions
American General Media
01.2004 - 01.2012
Promotions Director
Citadel Communications
08.2003 - 01.2004
Promotions Manager
American General Media
01.2001 - 07.2003
Bachelor of Arts - Broadcast Journalism, Political Science, English Literature
UNIVERSITY OF NEW MEXICO