Matthew Reeks
El Paso,Texas
Summary
Performance-oriented Sales Manager with 12 years of experience in territory sales and management, accounting, and professional development, committed to motivating others and offering extensive knowledge to establish and grow new and existing territories through product and sales promotions. Highly effective manager driven to assess individual and group performance to implement strategy improvements and achieve goals. Experience in account management, growth and retention through strategic and analytical sales and marketing plan implementation to clients and customers.
Overview
12
12
years of professional experience
Work History
Sales Manager
Altria
01.2022 - 02.2025
- Achieved sales goals and quotas by successfully managing a $35 million sales territory of 210+ accounts.
- Effectively led and managed a team of 3 sales representatives, providing training, mentorship, and coaching.
- Built strong relationships with key retailers and distributors by working closely with stakeholders to ensure product availability, proper merchandising, and promotions.
- Managed revenue models, process flows, operations support, and customer engagement strategies through Salesforce and internal analytics databases.
- Adapted to industry trends, competitor strategies, and evolving consumer preferences with marketing strategies to guide sales efforts and achieve performance targets.
Field Sales and Marketing Representative
Techtronic Industries
12.2019 - 01.2022
- Growing the Milwaukee, Ryobi, and Ridgid brands by 22% YoY by exceeding sales goals by analyzing sales performance, customer insights, and market trends.
- Managed a territory of $16 million in sales for three brands while supervising a team of four members across 7 stores in New Mexico and Texas.
- Conducted in-store and on-site demonstrations of products to showcase their features, helping potential customers understand how they can meet their needs.
- Collected insights and feedback from customers about product performance and customer satisfaction to help improve product offerings and sales tactics.
- Consistently worked closely with other departments (marketing, logistics, product development) to ensure a coordinated approach to market challenges and opportunities.
Accountant
Litchfield Special Risks
11.2016 - 12.2019
- Prepared accurate and compliant financial statements for clients, including balance sheets, income statements, cash flow statements, and changes in equity for 400+ clients.
- Performed audits of client financial statements, ensuring they adhere to GAAP accounting standards while evaluating internal controls and compliance.
- Performed financial and business consulting to clients, helping them improve financial performance, manage risks, and meet strategic goals for their businesses.
- Proficiency in accounting programs such as QuickBooks, SAP, Xero, Excel and Power BI, and Salesforce.
- Collaborated on annual budgets to provide detailed cost analysis and assist department heads in cost forecasting and budget changes.
Territory Manager
WRH El Paso
05.2013 - 11.2016
- Drove revenue growth within the assigned territory by 34% by acquiring new clients and expanding business opportunities with existing client portfolio.
- Responsible for the full sales strategy execution from market analysis, sales forecasting, pipeline management and revenue growth, through contract negotiation and customer retention.
- Responsibly sell company initiatives to retail partners, including promotions, new brands, inventory management and pricing strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Consult, advise and engage with retail partners on category management and business analytics to help improve the performance of their business.
Customer Service Representative
Best Buy
10.2012 - 05.2013
- Responded to customer requests for products, services, and company information.
- Provided excellent customer care by responding to requests, assisting with product selection and handling ordering functions.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Enhanced productivity levels by anticipating needs and delivering outstanding support.
- Developed highly empathetic customer relationships and earned reputation for exceeding service standard goals.
Education
MBA - Finance
New Mexico State University
Las Cruces, NM12-2023
BBA - Finance
New Mexico State University
Las Cruces, NM05-2020
Skills
- Territory Sales Management
- Training and Development
- Strategic Account Development
- Excellent verbal and written communication
- Strategic Planning
- B to B & B to C sales
- Profit and revenue-generating strategies
- Client Relationship Management
- New Business Development
Languages
English
Spanish
Timeline
Sales Manager
Altria
01.2022 - 02.2025
Field Sales and Marketing Representative
Techtronic Industries
12.2019 - 01.2022
Accountant
Litchfield Special Risks
11.2016 - 12.2019
Territory Manager
WRH El Paso
05.2013 - 11.2016
Customer Service Representative
Best Buy
10.2012 - 05.2013
MBA - Finance
New Mexico State University
BBA - Finance
New Mexico State University
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