Matthew Bailey
Safety Harbor,Florida
Summary
Senior Marketing Manager skilled in engaging customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach. Demonstrated record of success in marketing leadership, customer relations and campaign management. Knowledgeable about budget administration, product launches and partnership development.
Overview
15
15
years of professional experience
Work History
SENIOR MARKETING MANAGER
BPG
2022.04 - Current
- Driving revenue growth by consistently identifying revenue opportunities within an established client base and securing new accounts
- Implementing media campaigns on Facebook, Google AdWords, Instagram, LinkedIn, YouTube, CTV/OTT, and commercials on local news stations
- Leading weekly meetings to foster open communication and ensure ongoing success
- Overseeing the marketing budget through strategic outreach and relationship-building with healthcare providers, educators, attorneys, educational facilities, and corporations
- Understanding key marketing performance metrics and tracking tools to provide market research results into actionable insights for the marketing team.
SENIOR ACCOUNT EXECUTIVE
Nexstar/NBC Great 38
2021.10 - 2022.04
- Conducted market research through Media Monitors, Nielsen, and Comscore
- Exceeding quota and generating anannual revenue of over 1.1 million in new incremental dollars
- Grew transactional, local, and regional accounts by finding clients' needs and matching solutions to help their businesses grow
- Provided solutions with linear, CTV/OTT, and various digital and social platforms.
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
SENIOR ACCOUNT EXECUTIVE
SPECTRUM REACH
2016.12 - 2021.09
- Created and delivered customized, engaging presentations
- Consistently achieved over 120% of quarterly budgetary expectations
- Gained market share and developed new business through market research through Nielsen, Comscore, Auto Count, and Media Monitors
- Identified and understood the client's needs and developed ideal marketing solutions to grow each business
- Strategic utilization of assets, including audience extension, CTV/OTT, SEM, news sponsorships, and SaaS platform.
- Met with new customers to share product and service information, listen to needs and learn about business operations.
ACCOUNT EXECUTIVE
TEGNA/CBS
2014.02 - 2016.12
- Secured over 2 million in revenue growth in regional and local accounts
- Sold multi-platform strategies customized to each individual business needs
- Lead digital media through CTV/OTT, SEM, SEO, Email Blasts, Behavioral, Contextual, and Extended Reach solutions
- Utilized marketing research with Admall, Direct Heat, Nielsen, Comscore, and Auto Count.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts
ACCOUNT EXECUTIVE
CALKINS MEDIA/ABC WTXL
2013.07 - 2013.12
- Prospected, developed, and built sales pipelines through client calls, follow-ups, client support, and relationship building
- Assisted the research director with one-sheets and market facts
- Maintained and developed regional and national accounts utilizing Wide Orbit, Scarborough, One Domain, Comscore, and Media Audit.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Managed sales cycle to maintain solid customer base.
INTEGRATED MEDIA SPECIALIST
SCRIPPS TV STATION GROUP/ABC ACTION NEWS
2009.05 - 2013.05
- Increased revenue and ROI through a multimedia approach through advanced media, linear and coordinating production
- Strong knowledge of Wide Orbit, Scarborough, One Domain, Comscore, Nielsen, and Share Builders
- Created engaging presentations to leadership and clients
- Built relationships and worked closely with agencies on local, regional, and national campaigns.
- Managed sales cycle to maintain asolid customer base.
- Attended networking events to build relationships and identify sales opportunities.
Education
Bachelor of Arts -
Eastern Illinois University
Charleston, IL05.2009
Skills
- Strategic Planning
- Budget Oversight
- Customer Acquisition Campaigns
- Cross-Functional Collaboration
- Channel Marketing
- Sales Expertise
- Data Analytics
- Sales Leadership
- Digital Marketing
- Social Media Platforms
- Budgeting and Allocation
- Social Media Marketing
- Customer Acquisition
- Partnership Development
- Public and Media Relations
- SEO Optimization
- Campaign Management
- Staff Management
- Brand Promotion
- Multi-Channel Marketing Experience
- Customer Relationship Management
- Customer Acquisition Management
- Cold Calling
- Direct Email Campaigns
- Quarterly Forecasting
- KPI Tracking
- Social Media Campaign
- Lead Generation Campaigns
- Tradeshow Representation
- Client Meetings
- Salesforce CRM Experience
- Campaign Optimization
- Strategic Planning
- Search Engine Management
- Social Media Digital Marketing
- Marketing and Advertising
- Digital Advertising
- Google AdWords
- New Business Opportunities
- Broadcast Media
- SEO Strategy and Execution
Activities And Organizations
- Humane Society of Tampa Bay – Volunteers by helping staff and the intake process of new dogs and cats to the facility in Tampa, Florida.
- Park Build Southward Elementary - Served as a volunteer on the new park build for Southward Elementary in Clearwater. This project involved assisting in the painting and other building aspects for a new playground for the students of Southward Elementary.
- Pinellas County Beach/Park Clean Up – Serves as a volunteer through Pinellas County.
- Susan G. Komen Race for a Cure Walk – Takes part in the 5K walk for the Susan G. Komen Foundation for Breast Care Awareness in St. Petersburg, Florida.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
SENIOR MARKETING MANAGER
BPG
2022.04 - Current
SENIOR ACCOUNT EXECUTIVE
Nexstar/NBC Great 38
2021.10 - 2022.04
SENIOR ACCOUNT EXECUTIVE
SPECTRUM REACH
2016.12 - 2021.09
ACCOUNT EXECUTIVE
TEGNA/CBS
2014.02 - 2016.12
ACCOUNT EXECUTIVE
CALKINS MEDIA/ABC WTXL
2013.07 - 2013.12
INTEGRATED MEDIA SPECIALIST
SCRIPPS TV STATION GROUP/ABC ACTION NEWS
2009.05 - 2013.05
Bachelor of Arts -
Eastern Illinois University
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