Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Matthew Serna

Jacksonville

Summary

Highly-motivated employee with desire to take on new challenges, and with five years of tv news experience. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Offers talent for news storytelling and capacity to handle technical editing, work well with deadlines and team leadership requirements. Successful and taking concepts and producing exceptional products for the community.

Overview

7
7
years of professional experience

Work History

Morning Show Producer

First Coast News
01.2022 - Current
  • Produce two 30-minute daily morning newscasts (totaling one hour) from conception to broadcast, demonstrating comprehensive oversight of content and flow.
  • Maintain rigorous journalistic integrity and accuracy by meticulously fact-checking all content and collaborating with Anchors and Executive Producers for thorough review.
  • Actively engage with the community to identify relevant stories and facilitate viewer involvement, positioning the newscast as a vital conduit of local information.
  • Expertly manage and adapt production during breaking news events such as hurricane coverage, overnight shootings, and major local/national incidents, ensuring accurate and timely information delivery under extreme pressure.

TV Reporter

FOX West Texas
01.2020 - 12.2022
  • As a reporter I was responsible for independently researching, shooting, writing, and editing daily news stories for broadcast, delivering impactful content five days a week.
  • Cultivated strong relationships with Public Information Officers (PIOs) across diverse organizations including the Sheriff's Office, local school districts, and government agencies to secure accurate, timely, and relevant information.
  • Collaborated closely with community stakeholders to develop and deliver informative and engaging stories that resonated with the public.
  • Wrote compelling and accurate scripts for broadcast, ensuring clarity and conciseness for diverse audiences.




Reports/NPR Producer

University of Florida, Gainesville
08.2018 - 12.2019
  • Served as a newsroom leader and mentor, closely collaborating with student journalists to provide guidance, resources, and support for successful story development and broadcast.
  • Produced and reported radio news segments for NPR, managing the full production lifecycle from story conception and independent reporting to writing, sound editing, and preparing audio for live broadcast.
  • Consistently delivered broadcast-ready news packages for NPR radio under tight daily deadlines, ensuring accuracy, clarity, and adherence to public media standards.
  • Wrote and meticulously edited own stories, integrating compelling sound bites and actualities to create engaging and informative audio narratives.

Education

Bachelor of Science - Telecommunications

University of Florida
Gainesville, FL
12-2019

Skills

  • Verbal Communication
  • Script Writing
  • Interviewing techniques
  • Camera operation
  • Deadline Management
  • Breaking News Coverage
  • Video Editing
  • Effective interviewer
  • Work Planning and Prioritization
  • Team Leadership
  • Teamwork and Collaboration
  • Journalism ethics
  • Strong creative vision
  • Relationship Management

Affiliations

  • Journalism & Communications Ambassadors

Timeline

Morning Show Producer

First Coast News
01.2022 - Current

TV Reporter

FOX West Texas
01.2020 - 12.2022

Reports/NPR Producer

University of Florida, Gainesville
08.2018 - 12.2019

Bachelor of Science - Telecommunications

University of Florida

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