Matthew Serran
Charlotte
Summary
Strategic Marketing Communications professional with extensive corporate experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing, strategic planning and corporate communications skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Communications Coordinator
Movement Mortgage
12.2021 - Current
- Spearheaded internal communications strategies, overseeing video production and internal newsletter creation to enhance organizational communication and engagement
- Produced and managed company all-hands webinars, effectively utilizing this medium to convey important messages and updates to the internal audience
- Led internal email design and creation, ensuring visually appealing and effective communication with employees and stakeholders
- Managed and maintained the company's intranet platform, ensuring a seamless and efficient communication channel for the organization's internal stakeholders
- Managed the President of Movement Mortgage's social media platforms, curating content and maintaining an influential online presence
- Created new 'spaces' on the company's intranet platform for each department, optimizing information organization and communication within the organization
- Fostered strong vendor relations, including the management of vendor invoices and contracts, ensuring seamless collaboration with external partners
- Spearheaded the adoption of new technologies for internal communications, enhancing the efficiency and effectiveness of communication strategies within the organization.
Communications Coordinator
Com Laude
12.2020 - 12.2021
- Responsible for developing and executing various materials and support for the Com Laude sales team
- Creating marketing campaigns involving digital and print media
- Responsible for developing, implementing, and managing digital marketing campaigns that promote Com Laude and its products and/or services
- Designs graphics for internal and external use using Adobe Photoshop, Adobe InDesign and Canva
- Responsible for updates to the HubSpot CRM with new leads, contacts, and related information
- Managing day-to-day client communications and delivery of ongoing projects
- Discovery and nurturing of new SQLs and MQLs via account-based research
- Partnered with internal stakeholders to identify and create a pipeline of new business opportunities and marketing collateral for the Com Laude sales team
- Coordinating project revisions and delegation of creative and developmental tasks through proactive communication with cross-functional teams
- Conduct frequent in-depth analyses of portfolio performance to identify new opportunities for increased brand awareness and customer acquisition
- Develop and distribute marketing content across multiple channels including LinkedIn, Facebook, Twitter, and newsletters
- Analyzed sales and marketing data across multiple platforms and insights from cross-functional partners to inform marketing strategy recommendations for the Com Laude Brand team
- Report on various metrics such as growth, engagement, conversation, amplification and leads across channels to guide overall digital platform strategy
- Track communication metrics and recommend how to increase engagement
- Design strategic email marketing campaigns resulting in improved click-through rates and engagement
- Collaborated with cross-functional partners, including PR, Events, Marketing and Legal to develop fully integrated programs that increase brand awareness
- Through A/B and multivariate testing, provide media recommendations that achieve customer acquisition and retention objectives
- Create and execute communication strategies for internal campaigns
- Assisted in creation of weekly and monthly reports and presented to senior management.
National IT Recruiter
ETTAIN GROUP
05.2019 - 08.2020
- Worked remotely from Charlotte recruiting on numerous verticals nationally with multiple Fortune 500 clients
- Facilitated open conversation with IT professionals in the financial services industry through attending MeetUp events, coffee meetings, happy hours, and social events on a weekly basis
- Skilled in Microsoft Office tools (Excel, PowerPoint, Word, etc.) Attended multiple job and career fairs on multiple college campuses in the Charlotte and Raleigh-Durham area for the purposes of promoting Ettain to upcoming and recent college graduates
- Sourced various profiles as per the requirements of the direct and non-direct client
- Managed the full life cycle recruiting process, including sourcing, screening, and interviewing candidates
- Experienced in sourcing and placing candidates in both technical and functional roles
- Examples include Software Development (Java, Azure, J2EE, Oracle, C++, SDET, etc.), System Engineers, Data Engineers, Cloud Computing, Business Analysts, Agile Coaches, Scrum Masters, Project managers, Project Coordinators, and numerous other roles
- Assisted upper management and HR department with Corporate Recruiting initiatives; attended job fairs on multiple college campuses in the Greater Charlotte area promoting INT Technologies and recruiting opportunities to upcoming college graduates
- Technical expertise with an ability to understand and explain job requirements for IT roles
- Validation of Resumes for experience and verification of work status
- Developing those prospects into candidates, engaging them, and performing initial assessment
- Establish and methodically utilize in-house tools, networks, cold-calling, and research methods to source passive candidates
- Sourcing corporate to corporate candidates, W2, 1099, H1B, H4EAD, STEM OPT, L2, L2EAD, GC holders, U.S
- Citizens, TN
- Develop networking and communication strategies for connecting with prospects.
IT Technical Recruiter
MATLEN SILVER
12.2018 - 05.2019
- Recruiting top talent for IT and Business roles across all stages of the Software Development Life Cycle
- Recruited for top companies in various sectors including Bank of America, Ally Financial, BlueCross BlueShield of NC, IQVIA, Cognizant, Fujitsu, SAS Institute, etc
- Coordinated interviews and meetings while managing multiple schedules and projects
- Prepared candidates before interviews, conducted introductions with the hiring manager and 'walk ins' for candidates
- Post reqs in career sites, write and pull Boolean search string, review and revise resumes, draft offer letters and supporting documentation for new hire on-boarding
- Source and Develop Passive and Active candidates via Networking, Proactive Phone, and Internet Research
- Organize Recruitment Drives on a periodic basis and working with various employment agencies.
Digital Marketing Specialist
LOGICAL POSITION
08.2018 - 12.2018
- Digital marketing specialist tasked with the management of Google Ad accounts for small to medium sized businesses across the country
- Responsibilities included PPC management, SEO, content creation, website development, social media optimization, and conducting performance reviews of Google Ad accounts for businesses
- Tasked with prospecting new leads and potential clients in need of digital marketing services.
Digital Media Intern
DOT FIVE FILMS
05.2017 - 05.2018
- Digital Media intern working with California-based film studio
- Utilizing computer and internet-based marketing strategies and content creation to further drive sales and increase revenue for multiple film productions
- Duties included social media management, SEO, Google analytics, graphic design, and content creation to reach new target audiences on multiple social media platforms
- Responsible for the brand awareness of Dot Five Films and their productions on Instagram, Facebook, and Twitter.
Education
Marketing
UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE
Charlotte, North Carolina05.2018
Skills
- Microsoft Office
- Salesforce
- Adobe Creative Suite
- Final Cut Pro X
- Loopio
- Canva
- Vimeo
- WordPress
- Lead Generation
- Boolean Search, Google Xray
- Marketing Strategy
- Email Marketing
- Internal Communications
- Copywriting
- Graphic Design
- Digital Media
- Web Analytics
- A/B Testing
- Windows 7, 10, Mac OS, iOS, Android
- Google AdWords and Google Analytics Certified
- Strong knowledge in SEO, SMO, and PPC marketing tactics
- Corporate Communications
- Website Management
- Digital Marketing
Certification
Salesforce Marketing Cloud Administrator Certification
Timeline
Communications Coordinator
Movement Mortgage
12.2021 - Current
Communications Coordinator
Com Laude
12.2020 - 12.2021
National IT Recruiter
ETTAIN GROUP
05.2019 - 08.2020
IT Technical Recruiter
MATLEN SILVER
12.2018 - 05.2019
Digital Marketing Specialist
LOGICAL POSITION
08.2018 - 12.2018
Digital Media Intern
DOT FIVE FILMS
05.2017 - 05.2018
Marketing
UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE
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