Summary
Overview
Work History
Education
Skills
Timeline
References
Generic

Matthew Sherrill

Fayetteville,NC

Summary

Results-driven Sales Director with a proven track record of exceeding revenue targets and driving strategic growth in highly competitive markets, including Medicare and Medicaid sales. Expert in developing and executing high-impact sales strategies, identifying profitable opportunities, and fostering long-term client relationships. Skilled in leading high-performing teams, expanding market share, and launching value-driven solutions. Known for a customer-centric approach, persuasive communication, and ability to build strong internal and external partnerships. Demonstrated success in account retention, team leadership, and network development.

Overview

2026
2026
years of professional experience

Work History

Board of Directors Member/ Sales Director

Liberty Health
02.2024 - Current
  • Oversaw development of long-term strategic plans, aligning company goals with market trends and opportunities.
  • Defined organizational problems to create and implement correction plans.
  • Contributed valuable insights regarding industry trends during board discussions, enabling informed strategic decision making.
  • Evaluated organizational performance metrics to identify areas for improvement and optimize operations.
  • Provided guidance and leadership on strategic planning initiatives and organizational development.
  • Developed and implemented strategies to drive organizational growth in excess of 2000%
  • Prepared and presented reports to inform board on organizational progress and goals.
  • Represented organization at industry conferences and events.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Formulated and executed strategic initiatives to improve product offerings.

Sales Manager

Liberty Health
07.2023 - 02.2024
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Tracked monthly sales to generate reports for business development planning.
  • Performed sales consultations and educated clients on products and services.
  • Achieved company growth and brand development through market expansion and sales.
  • Analyzed business and sales targets using critical problem-solving skills.
  • Developed and implemented new sales strategies to update product lines.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.
  • Researched and capitalized on emerging opportunities to build business and expand customer base.

Market Sales Manager

UnitedHealthcare
07.2017 - 07.2023
  • Devise and execute growth strategies in sales and marketing for a team of over 300 external and internal field agents
  • Build partnerships with FMO Presidents down to agency heads and downlines
  • Outreach to community partners and building lasting relationships with senior living facilities, food pantries, church organizations, and senior centers
  • Duties included recruitment of new agents and partnerships
  • Training and coaching both new and senior agents in products and implementing a successful business plan
  • Teaching agents to hunt for new areas and partnerships to cultivate and grow their book of business
  • Expansion of 13 new MAPD plans in 16 expansion counties where previously UHC did not exist
  • Monitor sales production from the market level down to individual agents
  • Keeping compliance at the forefront of everything we do, while maintaining growth and profitability
  • In the past seven years I have twice been awarded UHC Champions Club recipient for top Market Sales Manager in the United States
  • I have exceeded market goals for 5 years increasing sales production by an average of 140%
  • Twice my yearend sales numbers reached above 300% to goal
  • I have assisted my Sales Director as a mentor and coach for 3 new Market Managers in eastern NC as a responses to record growth.
  • Motivated and mentored employees to increase knowledge, skills and career potential within company.
  • Managed canvassing strategies to generate appointments for outside sales team.
  • Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Gained market share in new sales performance through aggressive team training.

Senior Claims Representative

Nationwide Insurance Company
08.2013 - 07.2017
  • Analyzed complex claims data, identifying trends, and recommending improvements to reduce future risks.
  • Improved team productivity by providing ongoing training and support to junior claims representatives.
  • Reduced backlog of pending claims by introducing an effective triage system based on priority levels.

Senior Claims Representative

St. Paul Traveler’s Insurance Company
02.2007 - 08.2013
  • Responsible for all claims for material damage, including automobiles, boats, motorcycles, RV’s, heavy equipment and agricultural/forestry equipment in 11 counties of Eastern North Carolina
  • Met with property owners, tow facilities and repair facilities in order to reach an agreed upon price for claim settlements
  • Liaison between Traveler’s insurance and local agent offices for the 11 counties


Direct Repair Supervisor

Progressive Insurance Company
04.2002 - 02.2007
  • Maintain contact with the customer and the direct repair shops to coordinate repairs in a timely manner
  • Handle all claims with a high standard of professionalism to ensure the customer has a positive experience with the direct repair program


Senior Claims Representative

Nationwide Mutual Insurance
07.2001 - 04.2002
  • Investigate claims to determine the liable party
  • Responsible for routing and processing those claims to the appropriate and necessary means to ensure a timely resolution


Teacher

Pine Forest High School
08.20 - 07.21
  • Organize daily lessons plans to gain the student’s attention and immerse the student within the lecture, where effective communication and speaking skills are a must
  • Additional duties include: assistant basketball and baseball coach.

Education

Bachelor of Science - History

East Carolina University
Greenville, North Carolina
05.2000

Skills

  • New Business Development
  • Sales Quota Management
  • Brand-Building Strategies
  • Budget Control
  • Profitability Assessments
  • Strategic Sales Planning
  • Networking & Client Engagement
  • CRM Proficiency (Salesforce, Evolve NXT)
  • Cross-Functional Collaboration
  • Statistical & Sales Data Analysis
  • Profitability Modeling
  • Market Trend Analysis

Timeline

Board of Directors Member/ Sales Director

Liberty Health
02.2024 - Current

Sales Manager

Liberty Health
07.2023 - 02.2024

Market Sales Manager

UnitedHealthcare
07.2017 - 07.2023

Senior Claims Representative

Nationwide Insurance Company
08.2013 - 07.2017

Senior Claims Representative

St. Paul Traveler’s Insurance Company
02.2007 - 08.2013

Direct Repair Supervisor

Progressive Insurance Company
04.2002 - 02.2007

Senior Claims Representative

Nationwide Mutual Insurance
07.2001 - 04.2002

Teacher

Pine Forest High School
08.20 - 07.21

Bachelor of Science - History

East Carolina University

References

Kevin Burchette, Director of Sales and Marketing BCBS (423) 915-6655

Andrew Dooly, Owner Magnolia FMO (252) 452 3375

Bill Douglass, President of Savers Marketing (910) 392-9953

Michael Gonzales, VP Papa (919) 995 7279

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