Matthew Shreffler
Fort Collins,CO
Summary
Results-driven Strategic Account Manager with 5+ years of experience in account management, sales, and marketing strategy. Proven track record in developing and implementing strategic campaigns, driving client acquisition, and exceeding sales targets. Skilled in building strong client relationships and delivering customized solutions that enhance business growth. Proficient in using advanced marketing tools and analytics to optimize performance and achieve promotional goals. Adept at change management and improving operational efficiencies to support revenue growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Strategic Account Manager
OTM
04.2023 - 06.2024
- Acted as the main point of contact for key clients during a major corporate acquisition, bridging gaps between C-suite executives, Marketing and Sales Directors, and SMEs to ensure seamless integration and process adoption.
- Spearheaded implementation of new sales tools and processes, supporting a sales team of 50+, resulting in 20% increases in client satisfaction scores.
- Identified cross-selling and upselling opportunities, leading to 15% revenue growth in Q2.
- Provided data-driven insights to improve sales funnel efficiency and optimize lead conversion rates.
- Monitored sales performance metrics to achieve strategic account objectives.
Account Strategist
OTM
10.2022 - 04.2023
- Developed and executed tailored marketing strategies that drove a 25% increase in lead generation and a 30% improvement in conversion rates.
Marketing Success Manager
Madwire
03.2021 - 09.2022
- Designed and managed marketing campaigns for multiple clients, resulting in a 35% growth in customer acquisition and a 20% increase in retention.
Sales Representative
High Country Beverage
01.2019 - 02.2021
- Consistently exceeded sales targets by 20% through the development of strong client relationships and delivering tailored solutions to meet customer needs.
Education
University of Northern Colorado
Greeley, COSkills
- Client Relationship Building
- Strategic Planning
- Sales Funnel Optimization
- Prospecting
- HubSpot
- Salesforce
- Google Ads
- Meta Ads
- Adobe Workfront
- Data Analysis
- Performance Metrics
- ROI Optimization
- Campaign Tracking
- Effective Communication
- Change Management
- Emotional Intelligence
- Team Leadership
- Sales Training
- Sales strategy development
- Brand positioning
- Customer Segmentation
Certification
- HubSpot Certifications: Inbound Sales, Revenue Operations
- Google Analytics Certification
- Karrikins Group Certified Aligned Leader
Accomplishments
- Achieved 120% of sales targets for two consecutive years at High Country Beverage
- Increased client satisfaction scores by 20% during a corporate acquisition at OTM
- Led marketing strategies that resulted in a 35% growth in customer acquisition at Madwire
Timeline
Strategic Account Manager
OTM
04.2023 - 06.2024
Account Strategist
OTM
10.2022 - 04.2023
Marketing Success Manager
Madwire
03.2021 - 09.2022
Sales Representative
High Country Beverage
01.2019 - 02.2021
University of Northern Colorado
- HubSpot Certifications: Inbound Sales, Revenue Operations
- Google Analytics Certification
- Karrikins Group Certified Aligned Leader
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