Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Awards
Timeline
Generic

MATTHEW SIRBU

Daytona Beach,FL

Summary

With a distinguished career culminating as a Director of Security at Softchoice, my expertise lies in driving strategic Cyber Security, IT Resiliency, and Hybrid Cloud adoption strategies. At the helm of Softchoice's security, hybrid cloud and data modernization businesses, my insights-led approach facilitated substantial P&L impacts and the launch of numerous services offerings. Now an entrepreneur, I lead Sirbu Holdings, applying my IT leadership to build a cyber-resilient and technology optimized business model. My diverse experience across industries has sharpened my ability to innovate and leverage technology to drive an efficient business outcome in every venture I lead.

Overview

26
26
years of professional experience

Work History

Category Director & Presales Manager - Cyber Security

Softchoice Corporation
07.2015 - 03.2024
  • Business leader driving comprehensive storage strategy, orchestrating go-to-market sales initiatives, spearheading key service development, and executing high-impact marketing campaigns to maximize market penetration and drive revenue growth.
  • Developed strategy and marketing initiatives, launch of new services, and built and managed strategic sales programs
  • P&L ownership for a $500M business with a 23% CAGR growth rate
  • Direct manager for a technical consulting organization
  • Executive sponsor of strategic vendor relationships
  • Partner Advisory Council member: Thales, Trellix

Category Director & Presales Manager - Hybrid Cloud & Data Modernization

Softchoice Corporation
07.2015 - 03.2024
  • Strategic leader overseeing $350M+ P&L across 2 business units
  • General Manager for Hybrid Cloud, Data Management, and Data Intelligence/Analytics
  • Responsible for pre-sales, services, and category marketing initiatives, utilizing an insights-led approach
  • Executive sponsor of strategic vendor relationships
  • Partner Advisory Council member: Netapp, Dell EMC, IBM Veeam, Veritas, Cohesity

Director of Storage Strategy - North America

Dell Technologies
12.2010 - 07.2015
  • Responsible for driving profitability for Dell's storage portfolio in North America, with full ownership of the $1 billion business.
  • Key liaison between departments including engineering, marketing, training, and sales to ensure alignment and success
  • Lead a team of product managers to develop strategies that capitalize on market trends
  • Developed innovative programs and promotions to drive growth, retain customers, and strengthen partnerships
  • Provide strategic guidance to sales teams to align our offerings with customer needs

Senior Storage Engineer

Dell Technologies
03.2010 - 12.2010
  • Specialist in advanced Storage Optimization technologies such as Automated Storage Tiering and Storage Virtualization, as well as Data Availability solutions.
  • Proven success in building strategic relationships and driving sales for large institutions in sectors including Enterprise, Healthcare, Government, and Education.
  • Leveraged Data Center assessments to lead with an insights-led approach to design solutions to meet customer needs.
  • Area lead for Business Continuity/Disaster Recovery
  • Inaugural member of the Dell Storage Engineer Council

Senior Account Manager

EMC Corporation
03.2008 - 12.2010
  • Dynamic sales leader overseeing key strategic accounts in the Enterprise sector.
  • Responsible for cultivating relationships with top C-level executives and driving business growth in the Emerging Enterprise space.
  • Implemented best practices for Pipeline Development and Financial Interpretation to drive sales growth.
  • Successfully rebuilt a partner channel business, achieving 250% revenue growth in 1 year.
  • Developed business justification through performance and financial returns (TCO, ROI).
  • Drove sales by developing best practices for Pipeline Development, and gaining value through interpreting Financials.

Commercial Account Manager

Hewlett Packard
04.2002 - 03.2008
  • Successful sales executive specializing in Commercial, State/Local Education, and Named Emerging Enterprise accounts across a 6-state territory.
  • Proactively rebuilt damaged executive client relationships, drove specialist integration, and built strategic channel relationships.
  • Average attainment of 112% on an annual quota exceeding $75M.
  • Notably achieved 217% quota attainment for Storage solutions in 2005.
  • Improved revenue by 1,000% in 18 mos, and 159% quota attainment for 2003 finishing in the top 2% of the division.
  • Mentor for new employees.

Sales Representative, Business Solutions Division

Dell Computer Co
07.2001 - 04.2002
  • Inbound sales for Small/Medium Business.
  • Developed business through prospecting and nurturing existing customer relationships.
  • Consistently exceeded quotas for hardware, peripherals, services, and software sales.
  • Team Lead - optimized metrics and profit margin through mentoring and coaching.

Senior Team Manager

Sykes Enterprises
06.1998 - 09.2000
  • Developed, trained, and managed the technical support team for the implementation of Prodigy's DSL division.
  • Transformed teams of 25+ technicians to exceed company metrics and utilization.

Technical Support Representative

Sykes Enterprises
06.1998 - 09.2000
  • Level 1 support responsible for initial diagnoses and repair customer issues while exceeding partner utilization metrics.
  • Team Lead - coaching and mentoring for 20 representatives.
  • Quality Assurance lead - Level 2 Support, Performance testing and reconfiguration of company support tools, Coaching and Development for Technical Support representatives, and Training of new employees.

Education

Masters in Business Administration - Concentration in Executive Leadership

University of Notre Dame
South Bend, IN
05.2007

Masters in Business Administration - Concentration in Technology Management

Colorado Technical University
Colorado Springs, CO
12.2004

Bachelors in Communication -

University of Northern Colorado
Greeley, CO
08.2000

Skills

  • People management
  • Relationship building
  • Strategic planning
  • Decision-making
  • Operations management
  • Employee development
  • Goal setting
  • Budget management
  • Business planning
  • Contract and vendor management
  • Hiring and retention
  • Charismatic leader

Accomplishments

  • Achieved 20%+ Growth YoY for consecutive years by introducing services offerings and sales campaign structure.

Awards

  • Netapp Partner Executive of the Year - 2017
  • Softchoice President's Club winner - 2016
  • Hewlett Packard 'Top Achiever Mid-Market Sales' - 2007
  • Dell 'Entrepreneurial Spirit Award' - 2014 for development of Capacity on Demand
  • Dell 'Top Storage Engineer' 2011, 2013
  • Hewlett Packard Winner of the 'Dell Attack' campaign, 2004
  • Hewlett Packard 'SMB Outbound Sales Most Valuable Player', 2003
  • Dell 'Top Division Sales Representative', November 2001
  • Sykes Enterprises 'Circle of Excellence', 1999

Timeline

Category Director & Presales Manager - Cyber Security

Softchoice Corporation
07.2015 - 03.2024

Category Director & Presales Manager - Hybrid Cloud & Data Modernization

Softchoice Corporation
07.2015 - 03.2024

Director of Storage Strategy - North America

Dell Technologies
12.2010 - 07.2015

Senior Storage Engineer

Dell Technologies
03.2010 - 12.2010

Senior Account Manager

EMC Corporation
03.2008 - 12.2010

Commercial Account Manager

Hewlett Packard
04.2002 - 03.2008

Sales Representative, Business Solutions Division

Dell Computer Co
07.2001 - 04.2002

Senior Team Manager

Sykes Enterprises
06.1998 - 09.2000

Technical Support Representative

Sykes Enterprises
06.1998 - 09.2000

Masters in Business Administration - Concentration in Technology Management

Colorado Technical University

Bachelors in Communication -

University of Northern Colorado

Masters in Business Administration - Concentration in Executive Leadership

University of Notre Dame

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