MATTHEW SKUBIC
Plymouth,MN
Summary
Hard working and extremely organized motorsports marketing manager with 11 years of experience, devising and implementing innovative campaigns to build and retain a strong company reputation. Built deep understanding of target audience and competitors to develop effective marketing projects. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
11
11
years of professional experience
Work History
Motorsport Marketing Specialist: Motorcycle Events
Yamaha Motor Corporation, USA
01.2023 - 10.2023
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Expanded effective influencer marketing strategies aligned with company targets.
- Assembled creative and innovative event attractions based on internal capabilities.
- Coordinated with sales and marketing teams to publicize and promote events.
- Updated social media platforms with latest news and corporate details.
- Identified appropriate marketing channels and target customers for campaigns.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Measured and reported performance of all influencer/ partnership campaigns, and assessed against ROI and KPIs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed, prepared and analyzed budgeting and forecasting templates for numerous projects.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Established community relationships by coordinating events to maximize marketing strategies.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Contributed to production, collateral, photography, videography and other brand projects.
- Collaborated with colleagues to leverage sponsored assets and athletes in marketing initiatives.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
- Negotiated with vendors to achieve most favorable terms.
- Searched and negotiated suitable venues per setup requirements and budget constraints.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Utilized social media to promote events and increase attendance.
Media / Racer Relations Manager
AMSOIL Championship Snocross & Off-Road
11.2012 - 05.2022
- Serve as primary liaison to facilitate execution of sponsored athletes.
- Plan and deliver execution of networking events and hospitality of partners.
- Devised thorough and strategic plans to determine which partners aligned to form successful partnerships.
- Assembled creative and innovative event attractions based on internal capabilities.
- Led set up & tear-down of marketing assets for promotional partners at nationally acclaimed events.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Coordination of staff travel days: Including but not limited to flights, hotel rooms, and rental cars.
- Maintained series clothing & sponsorship deliverables inventory.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials and advertisements for social media and other marketing assets.
- Across Facebook and Instagram, organically grew social media pages to nearly 400%.
- Managed sales promotions and marketing strategies on major social media platforms.
- Hired and cross-trained staff members for various event - specific functions.
- Built relationships with vendors, venues and industry contacts to obtain best services for events.
- Evaluated performance against goals and implemented appropriate development plans.
- Handled external communications with media and public relations professionals.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Created and managed social media campaigns to increase brand engagement.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Developed content for press releases, websites and social media.
- Shaped strategic direction of copy by collaborating with marketing and retail partners.
- Wrote engaging and successful marketing, advertising, and website copy.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Produced relevant product content to reach target customers.
Education
Associate of Arts -
Mesabi Range College
Virginia, MN04.2014
High School Diploma -
Eveleth-Gilbert Senior High School
Eveleth, MN05.2012
Skills
- Digital Marketing and Advertising
- Social Media / Athlete Partnerships
- Public and Media Relations
- Event Production
- Problem Solving
- Budget
- Contract Negotiation
- Critical Thinking
References
Steve Scheuring: Scheuring Speed Sports Owner, (218) 348-0099
Mitchl Buck: Waldoch Trucks Project Manager, (218) 404-0707
Hunter Patenaude, Professional Snocross Racer, (802) 280-5193
Timeline
Motorsport Marketing Specialist: Motorcycle Events
Yamaha Motor Corporation, USA
01.2023 - 10.2023
Media / Racer Relations Manager
AMSOIL Championship Snocross & Off-Road
11.2012 - 05.2022
Associate of Arts -
Mesabi Range College
High School Diploma -
Eveleth-Gilbert Senior High School
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