MATTHEW SMITH
Lakewood,CO
Summary
Dedicated and results-oriented Marketing Director with five years of experience in developing and implementing strategic marketing initiatives. Proven track record of driving business growth through innovative campaigns, brand development, and market expansion strategies. Possessing strong leadership abilities, adept at managing cross-functional teams, and fostering collaborative environments to achieve organizational objectives. Skilled in leveraging market research and data analytics to inform decision-making and optimize marketing performance. 10 years of videography and video editing experience that has been used to create and run multiple social media platforms to elevate the content provided.
Overview
8
8
years of professional experience
Work History
Director of Marketing and Social Media
Heart Heating Cooling Plumbing And Electric
12.2023 - Current
- Developed content marketing campaigns for multiple channels, including email, social media, and paid search
- Filmed, edited and produced in house commercials from 15-30 seconds in length for YouTube, Facebook, Hulu, Peacock and other streaming services.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
- Oversaw and managed an entire team of employees who ran canvassing, the Park Meadows Mall Kiosk and Home shows across the state of Colorado
Director of Social Media and Marketing
Bonanza Denver
07.2023 - 12.2023
- Developed and implemented a content marketing plan to increase brand visibility and engagement on social media
- Developed content marketing campaigns for multiple channels, including email, social media, and paid search
- Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
- Managed and ran 6 different social accounts to maximize reach and engagement.
Marketing Manager and Trainer
Clean Harbors Environmental
09.2016 - 05.2023
- Video creator and editor for the Retail Training Department creating dozens of tutorials and education-based videos for over 400 technicians in the field
- Retail Technician Trainer to over 400 technicians in the field, providing training in the field, in-person classroom teaching, and virtual support
- Created visually appealing and engaging video content to effectively communicate training material to technicians in the field
- Collaborated with the retail training department to create informative and engaging video tutorials and educational content for technicians in the field, ensuring that all training materials are up to date and aligned with the company's standards and best practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Video Editor and Videographer
STRYX Men's Skincare
- Creating multiple TikToks, Instagram Reels, and YouTube videos
- Assisted in the writing, editing, and creation of videos for all freelance creators for STRYX
- Creating engaging and visually appealing video content to promote STRYX Men's Skincare products on various social media platforms
- Collaborating with content creators and influencers to produce high-quality and impactful videos that showcase the benefits of STRYX Men's Skincare products
- Creating a video production plan that aligns with STRYX Men's Skincare's marketing goals and target audience.
Video Editor and Videographer
FlyWheel Publishing
- Scripting, filming, voiceover work, editing, and publication schedule for release of all video content across all social media platforms
- Oversaw and managed all YouTube channel analytics, trends, and marketing to promote the brand
- Created over 100 videos built out from existing articles or reaction videos to publish in both short and long format across all social media platforms
- Worked closely with clients to understand their specific video editing and videography needs and provide creative solutions to meet those needs
- Researched and implemented the latest video editing techniques and trends to enhance the quality and impact of the company's video content
- Worked with the content team to identify opportunities to repurpose existing video content and create new videos that align with the company's content strategy and target audience.
Marine
United States Marine Corps
- Motor Transport assistant convoy commander for over a dozen operations
- Machine gun instructor for the M2 .50 Caliber Machine Gun and M203 grenade launcher for over 100 marines on base during training operations
- Received a Navy Achievement Medal for leading the execution during mountain warfare, transporting over 90 marines down from a mountain operation
- Platoon Sergeant overseeing the management, everyday training, and operations as well as the overall well-being of 60 marines.
Education
AA -
Warner University
Lake Wales, FL05.2014
High School Diploma -
Lake Wales High School
Lake Wales, FL06.2010
Skills
Management
Photo Editing
Video Editing
Social Media
Content Strategy
Youtube Channel
Photography
Analytics
Research
Scripting
Content Production
Details
(863) 514-9110, odiematthews@gmail.com
Timeline
Director of Marketing and Social Media
Heart Heating Cooling Plumbing And Electric
12.2023 - Current
Director of Social Media and Marketing
Bonanza Denver
07.2023 - 12.2023
Marketing Manager and Trainer
Clean Harbors Environmental
09.2016 - 05.2023
Video Editor and Videographer
STRYX Men's Skincare
Video Editor and Videographer
FlyWheel Publishing
Marine
United States Marine Corps
AA -
Warner University
High School Diploma -
Lake Wales High School
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