Matthew Smith
Georgetown,SC
Summary
Accomplished and versatile professional offering experience in research, collaborative problem-solving, marketing, broadcasting, writing and customer service.
Overview
24
24
years of professional experience
Work History
Vice President
SportsTalk Media Network
01.2019 - Current
- Company Overview: Sports programming network consisting of 23 over-the-air radio signals, website, social media platforms and podcasts
- Driving force in creation of network, growth on digital platforms and sales efforts
- Coverage includes South Carolina men's basketball, women's basketball, football and baseball.
- Established and maintained relationships with 30+ clients
- Responsible for presentation decks and custom proposals
- Duties include co-hosting, on-air reporting, writing for website, coverage of games and press conferences, collaborating with hosts/reporters/producers, marketing, sales, business projection and advertising scheduling
Athletics Director for Marketing
USC Upstate
01.2014 - 12.2015
- Led efforts to boost attendance at women's volleyball, women's basketball and softball game, raising on-campus and community awareness through social media campaign
- Supervised ticket drive that yielded 50% season ticket sales increase for men's and women's basketball
- Cultivated and managed relationships with key clients, vendors and community partners while forging new partnerships with local business owners
- Collaborated with designers and editorial team on marketing materials
- Supported sports information department with data collection and community engagement
President (promoted From Operations Director 2012)
ESPN Spartanburg
01.2003 - 12.2014
- Company Overview: ESPN radio affiliate serving Spartanburg County, SC
- Oversaw daily operations, coordinating with sales team, program director, producers and engineers
- Brokered and implemented affiliation agreements with the University of South Carolina/IMG, Carolina Panthers, Atlanta Braves, Charlotte Bobcats, Wofford College and USC Upstate
- Created, produced and hosted station's popular daily program "Open Mic Daily," overseeing its rise to Spartanburg's primary destination for sports information and discussion
- Created, produced and hosted High School Command Center; a program focused on 'whiparound coverage' of High School football in Spartanburg County
- Crafted social media strategy for emerging platforms to boost engagement
- Developed original programming to engage underserved communities
- Hired, managed and trained staff
- As operations director, spearheaded transition from political talk format to full-time ESPN affiliate
Assistant Copy Editor
Spartanburg Herald-Journal
01.2001 - 12.2002
- Responsible for design and editing of daily sports pages
- Collaborated with sports editor, photographers and writers to produce best possible content
- In addition to daily duties, oversaw project to catalog Herald-Journal's history of local sports coverage
- Project used for "On This Date" feature and sports trivia to bolster reader engagement
Education
Bachelor of Arts - Communications
University of South Carolina Upstate
Spartanburg, SC05.2004
Skills
- Strong research, broadcast and writing skillset
- Excels under pressure of deadline
- Understanding of scrum theory and practice
- History of fostering client and customer satisfaction
- Enthusiastic and tireless researcher
- Contacts in industries of sports and media
- Public speaker and event emcee
- Data collection and utilization
- Process improvement
- Relationship building
- Training and mentoring (a number of interns have gone on to successful careers in sports media)
References
- Trip Durham, Public Address Announcer, Duke University football, men's and women's basketball, 336-229-6699, 336-264-7550
- Mark Hauser, former broadcaster (Wofford College, Greenville Braves, Westwood One), 864-444-3728
- Chris Burgin, Lead Announcer for Coastal Carolina football and men's basketball, co-host SportsTalk, 864-923-2453
Relevant experience
Extensive experience broadcasting baseball, softball, men's basketball, women's basketball and football for radio, television and espn+.
Football broadcast analyst for ESPN's production of the Shrine Bowl of the Carolinas.
Frequent contributor to television, radio and and podcasts on a variety of topics.
Familiarity with Sports Reference, LLC's bundle of websites.
Former college baseball player and student ambassador.
Timeline
Vice President
SportsTalk Media Network
01.2019 - Current
Athletics Director for Marketing
USC Upstate
01.2014 - 12.2015
President (promoted From Operations Director 2012)
ESPN Spartanburg
01.2003 - 12.2014
Assistant Copy Editor
Spartanburg Herald-Journal
01.2001 - 12.2002
Bachelor of Arts - Communications
University of South Carolina Upstate
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