Matthew Stein
Digital Marketing
Los Angeles,CA
Summary
Qualified Head of Digital Marketing with strong background in leading comprehensive digital campaigns. Spearheaded multiple high-impact projects that enhanced brand visibility and customer engagement. Digital marketing professional prepared to lead innovative and results-driven campaigns. Proven track record of optimizing online presence and boosting customer engagement through strategic planning and execution. Valued for collaborative spirit and adaptability, with key skills in SEO management and content strategy.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
Director of Digital Marketing
WARNER BROS
06.2021 - Current
- Expert in brand marketing, covering brand strategy, social media management, and partnerships for key titles including The Batman, Dune, and Barbie
- Successful in developing and executing brand strategies with customized planning and execution
- Led innovative campaigns on platforms such as TikTok, Roblox, Meta, Snapchat, and Google, establishing new industry benchmarks
- Responsible for bringing in over $25MM in Earned Media Value for Digital Partnerships
- Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
- Led the team in identifying opportunities for improvement in existing processes, resulting in more efficient workflows.
- Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
- Mentored junior team members, aiding in their professional development within the organization.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
Director of Digital Media
FOX ENTERTAINMENT
11.2017 - 05.2021
- Led media strategy and campaign execution for FOX's prime shows like The Masked Singer, Empire, and 9-1-1, managing agency partnerships
- Developed and executed comprehensive digital marketing tactics across social media, video, and advertising platforms to boost show viewership
- Forged strategic partnerships with key digital players (Samsung, Roku, Google) to meet FOX's marketing goals
- Directed the analysis and optimization of campaigns through social insights, and led the creative direction for season premieres
- Oversaw cross-functional team collaboration to produce targeted ad content, ensuring strategic alignment and execution efficiency
- Successfully managed budget allocation to maximize ROI in various digital marketing campaigns.
- Achieved higher conversion rates through A/B testing landing pages designs for optimal results in lead generation campaigns.
- Increased brand visibility by developing and executing comprehensive digital media strategies.
Supervisor, Integrated Media
MAXUS GLOBAL
09.2014 - 11.2017
- Developed and implemented digital media strategies for blockbuster films including Jurassic Park and Despicable Me 2
- Led a team of 6 in managing and executing campaigns with budgets exceeding $20 million
- Managed Universal Pictures' social media campaigns, ensuring cohesive digital presence
- Utilized Ad Words, DCM, and Millward Brown tools for KPI analysis and tracking
- Worked closely with senior leadership to align team efforts with Universal Pictures' marketing objectives and report progress
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
Jr. Media Buyer
Icon Media Direct
11.2012 - 09.2014
- Developed and led traditional media campaigns targeting direct response outcomes
- Generated daily optimization reports to guide media purchasing decisions
- Fostered and sustained partnerships with broadcasters and account representatives
Project Manager
Delta Fabrication
11.2010 - 09.2012
- Directed a team of 45 in a high-revenue manufacturing setting
- Supervised product strategy and project execution
- Developed marketing initiatives for premium machinery sales
- Served prestigious clients including Boeing, HAAS Automation, and the U.S
- Military
Education
Bachelor of Arts - Communication
University of Colorado
Boulder 08.2006 - 05.2010
Skills
- Media Planning
- Social Media
- Budget Management
- Team Leadership
Video marketing
Partnership development
Viral marketing
Virtual reality marketing
Influencer marketing
Augmented reality marketing
Gamification strategies
Community building
Social media strategy
Marketing campaigns
Timeline
Director of Digital Marketing
WARNER BROS
06.2021 - Current
Director of Digital Media
FOX ENTERTAINMENT
11.2017 - 05.2021
Supervisor, Integrated Media
MAXUS GLOBAL
09.2014 - 11.2017
Jr. Media Buyer
Icon Media Direct
11.2012 - 09.2014
Project Manager
Delta Fabrication
11.2010 - 09.2012
Bachelor of Arts - Communication
University of Colorado
08.2006 - 05.2010
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