Matthew Sweeney
Charlotte,NC
Summary
Hard-working professional with over five years of marketing and sales experience. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
Work History
Account Manager
Olly Olly
06.2024 - Current
- Manage 150+ digital marketing campaigns, including SEO, social media, retargeting, PPC and LSA for a variety of small to medium size businesses.
- Conduct monthly reporting meetings discussing campaign metrics, goals, and strategies.
- Maintain high client retention rate by providing exceptional customer service and anticipating client needs.
- Increase upsell opportunities with strategic account reviews, identifying and addressing client needs.
Performance Manager
Proactive Dealer Solutions
08.2023 - Current
- Build strong relationships with all key stakeholders in assigned accounts by serving as the primary point of contact, understanding customer success criteria, and providing performance management guidance as a trusted advisor.
- Perform initial onboarding of accounts, across multiple products, ensuring strong adoption and ongoing engagement throughout the customer lifecycle.
- Optimize performance with our solutions by conducting monthly client success reviews, identifying trends, capturing client feedback and adding value through best practice and product settings recommendations.
- Proactively work to grow the account and enhance the client’s performance success through effective cross-sell/upsell of additional solutions.
- Understand and adhere to processes for client onboarding, performance management, solution upsell, client communication and overall quality documentation of activity in Salesforce.
- Work closely with Sales, Client Experience, Support, Billing and Technical teams to ensure an exceptional customer experience and prompt resolution of any customer issues.
Senior Digital Marketing Specialist
Townsquare Interactive
09.2021 - 07.2023
- Managed 200+ digital marketing campaigns, including SEO, social media, and retargeting for a variety of small to medium size businesses.
- Executed unique marketing initiatives leading to new business opportunities.
- Conducted monthly reporting meetings discussing campaign metrics, goals, and strategies.
- Identified Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Developed strong client relationships, ensuring their satisfaction and driving renewals.
Data Researcher
CGI Digital
09.2019 - 08.2020
- Researched sales opportunities in different communities across the country.
- Researched sales opportunities and updated company database with accurate business information.
- Worked directly with sales executives, organizing information in digestible formats for sales campaigns.
- Organized information using excel spreadsheets in a digestible format to be used by the sales team.
Sales Consultant
YPC Media
05.2019 - 08.2019
- Prospected new businesses using solution selling skills, meeting or exceeding sales objectives.
- Sold YPC Media products and services, successfully closing 3-5 sales per day.
- Analyzed customer needs and interests, recommending appropriate products.
- Built rapport with prospective customers, generating new business.
Pharmacy Technician
Wegmans Pharmacy
09.2016 - 09.2018
- Worked in various job stations including data entry, product dispensing and release to patient.
- Triaged incoming phone calls, assisting callers or escalating therapeutic inquiries to pharmacists.
- Input patient and prescription information to produce product labels and assist in prescription filling process.
- Processed insurance claims and payments for medications.
- Accurately inputted data from the prescriptions into the online database.
Education
Bachelor of Arts - Statistics
St. John Fisher University
12.2018
Skills
- Client Relationship Management
- Strategic Upselling and Renewals
- SaaS Products Knowledge
- Salesforce CRM
- Contract Negotiation
- Sales Territory Planning
- Sales Analytics & Reporting
- Problem-Solving & Client Satisfaction
- Data Analysis
- Google Analytics
- Office 365
- Google Workspace
- Strong analytical & problem solving skills
- Email Campaigning
Timeline
Account Manager
Olly Olly
06.2024 - Current
Performance Manager
Proactive Dealer Solutions
08.2023 - Current
Senior Digital Marketing Specialist
Townsquare Interactive
09.2021 - 07.2023
Data Researcher
CGI Digital
09.2019 - 08.2020
Sales Consultant
YPC Media
05.2019 - 08.2019
Pharmacy Technician
Wegmans Pharmacy
09.2016 - 09.2018
Bachelor of Arts - Statistics
St. John Fisher University
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