Matthew Tattersley

Build and maintain relationships with external clients and ensure customer needs are the driving force behind priorities, decisions and activities resulting in product utilization and client retention.

Responsible for all day-to-day communications on behalf of the Automotive Marketing Platform (AMP), providing consultation on strategies and execution in subscribed marketing channels.
Marketing Channels include but are not limited to: Email, Text, Social, Creative, Advertising and Direct Mail.
Work cross-functionally with many teams across the organization (Dealer.com, VinSolutions, Manheim) as the operations and strategic point of contact for their assigned clients.

• Call on and visit over 35 dealerships weekly
• Conduct more then 150 assessments of vehicles conditions following the Manheim Express Inspection process monthly
• Utilize Salesforce for planning, tracking, and reporting
• Inform, educate, and advise dealers regarding policies, procedures, and marketplace strategies
• Develop and strengthen relationships with dealers over the phone, online, and in-person
• Reviews customers’ performance and recommends solutions for improving conversion rate and/or market share
• Partners with sales team in educating and training dealers on Manheim Express products and services
• Identifies opportunities for growth and presents Manheim Express as a solution for new and existing clients
• Demonstrates professionalism and sincere appreciation for client relationships
• Generates leads to other Cox Automotive business units

• Working between the Philadelphia, Baltimore and Delmarva markets as a operations manager. My responsibilities are to train new employees, distribute supplies and equipment to over 25 account representatives.
• Responsible for company vehicle and other property provided by Dominion.
• Maintained team productivity and quality of service by establishing and maintaining clear benchmark
• Maintained effective customer service by responding to service requests quickly to increase overall sales by 13% in the first year.
• Assisted in recruiting, hiring and training of team members.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Coordinated leadership workshops to educate team members on best practices to optimize productivity.

• Generated 65% in sales through effective networking and marketing strategies to grow new business in the first year.
• Developed insights on marketing campaigns with ownership to assess performance against goals.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Successfully coordinate the sale and vehicle transportation to customers over 18 different states.

• Hold parcel internet sales responsibility for uploading all vehicle photos and descriptions to dealerships web site
• Provided strategic direction and daily management of all vehicles, lot attendants & detailers; Trained both lot attendants and detailers teams for effective execution of all duty's.
• Improved productivity & customer service in first 3 months