Matthew Terry

Responsible for direction and management of all of this financial institution's marketing initiatives and programs including advertising, brand management and overall public persona of bank.

• Created content and promotional materials to drive engagement and conversions.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Organized and executed robust, creative experiential marketing events.
• Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
• Developed metrics and measured success in order to further penetrate marketplace.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
• Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Created and managed social media campaigns to increase brand engagement.
• Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
• Devised content strategy to effectively engage target audiences.
• Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
• Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
• Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
• Wrote and distributed press releases to increase brand visibility.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Worked effectively in fast-paced environments.
• Organized and detail-oriented with a strong work ethic.
• Developed strong communication and organizational skills through working on group projects.
• Worked on an 'in-house agency' marketing model to serve internal clients and work teams.

• Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
• Created and managed social media campaigns to increase brand engagement.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Managed and coordinated shareholder relations and communications; including annual shareholder meetings and proxy voting.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.

• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Boosted sales revenue through the implementation of innovative promotional strategies and events.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
• Advertising creative, art direction and production for all of clients' promotional activity.