Matthew Thompson

• Crafted the full vision and marketing for media company / non-profit
• Managed a team of 7 people; including art director, film director, graphic designer, content manager and interns
• 100% organically grew Instagram following to 250k+, which includes 70 million video views and 1+ million shares
• Drove 174,000 unique users to MightyPursuit.com
• Managed $10,000/mo in Google Ad Spend, with a $1.50 avg CPC
• Wrote 60+ original blogs; targeting 1.2 million in SEO traffic
• Served as executive producer on multiple film shoots; with crew sizes of up to 10 people

• Started digital agency to fund Mighty Pursuit non-profit
• Managed full-blown marketing operations for 15 different clients
• Averaged an increase of 229% in social engagement per client
• Ran drip campaigns and newsletters for some of these clients, with an average boost of 50% in open rate
• Spearheaded operations on 100+ storytelling content pieces, with the filming, interviewing, shooting of individuals
• Drove sign-ups and engagements for in-person events
• Generated over $750,000 in revenue through partnership building

• Drove over 50% digital growth in Fluent City's overall business, including big gains in the worlds of private lessons and online language lessons
• Worked with operations team to maximize class planning schedule by 25% for group classes through analytics work in GA, Heap and backend databases
• Managed over 23+ digital advertising channels, including all Paid Social and SEM channels, such as Facebook, Instagram, Criteo, Twitter, Yelp, AdWords and Bing
• Provided insight and optimization on key metrics including ROI, CAC, CPC and
• CTR for all marketing channels
• Developed Attribution Model based on learnings of digital touch-points, gross margins and overall complex of channels
• Played a key role in launching Fluent City's online lessons product through driving digital growth with paid channels and digital landing page optimizations
• Helped lead big marketing campaigns with team members including My Fluent Year, Grow Your Life and Explore More

• Helped instruct a 10-week, 20-session Digital Marketing business course for adult-learners.
• Developed lesson plan for the following topics: Branding, Google Analytics, E- mail Marketing, Content Marketing, Social Media, Excel/Data Visualization, SEO and Growth Hacking.
• Mentored entrepreneurs and digital marketing professionals closely in 1-on-1 environment, grading homework and helping them develop an understanding of key digital marketing concepts to implement within their companies and/or help land jobs.
• Achieved 92.1% NPS score with my instructional teammates from the class based on depth of knowledge in marketing topics, teaching style and attention- to-detail.

• Conducted both direct response and brand awareness Paid Social campaigns for Google Apps for Education
• Executed ads across Twitter, developing comprehensive targeting to reach both teachers and administrators
• Delivered 10x the conversion rate of the Q4 campaign with 1/15th of the spend
• Worked with Google team to use business metrics to identify ideal ROI and CPA
• Drove e-mail acquisition and social media growth for the Macallan
• Tested Facebook, Twitter and Instagram for lowest CPA across channel, utilizing Goal Tracking in Google Analytics
• Retargeting to Facebook fans led to $0.17 CPA for e-mail acquisition in the month of March ’16
• Worked against strict CPL and CPF targets for the Macallan to deliver on commitments to the client for Facebook fan and Instagram follower growth in fiscal 15/16
• Focused on brand awareness for smaller spirit brands like ElitbyStoli, Highland Park and The Famous Grouse
• Drove follower growth across Facebook, Twitter and Instagram
• Tested different ad sets and targeting to identify the optimal audience

online shopping start-up

• Formulated branding and personas to meet the following objectives: identify the target market, formulate a consistent authentic voice amongst all channels (e-mail, social, landing pages) and develop a hyper-focused strategy for organic user engagement
• Developed social media marketing strategies from ground up to generate user engagement, awareness and acquisition
• Analyzed performance and evaluated data through native analytics to optimize for future campaigns
• Shared cross channel content between social, e-mail and landing pages
• Utilized Google Analytics to become a data-driven company
• Worked with engineering to implement event tracking and goals within the platform
• Developed KPIs and analyzed data to determine future actions for landing page optimizations and channel-focus
• Managed end-to-end production process for e-mail campaigns with Mailchimp
• Developed engagement strategies for VIP users, new users and inactive users
• Segmented audiences based on previous actions, automated some campaigns based on demographic and worked with engineering to implement automatic e- mail notifications from Mandrill based on behavior
• Ran paid media campaigns across Twitter to drive social media growth and customer acquisition

• Assisted in managing and creating content on social media for 11pm newscast to drive user engagement and viewership.
• Field reported multiple stories for 11pm slot and also newscasts on sister station, Fox 5 News. Assisted on interviews and segments for shoots that were broadcast on the show.
• Developed content for five original sports stories on news station’s website. Stayed within the guidelines of the voice that users had come to expect from My9.

• Formulated and wrote over 30 pieces of content for the website based on breaking news, ongoing stories and topics interesting to our target demographic.
• Worked with producers to develop content for the website catered around “Man on the Street” interviews conducted in Times Square.
• Aided in pre-production of major award shows like the Video Music Awards and assisted in interviewing various musicians and movie stars for pieces on the website.