Matthew Tiahrt
Ypsilanti,MI
Overview
2
2
years of professional experience
Work History
Assistant Director of Marketing
Eastern Michigan University Athletics
08.2023 - Current
Marketing and Promotions Graduate Assistant
Wingate University Athletics
08.2022 - 08.2023
- Develop and implement marketing plans for 23 NCAA sports including idea generation, promotional activities, and theme games for all revenue-generating sports
- Plan, direct, and execute game day productions for all sports including pre-game, in-game, and post-game activities, on-campus grassroots promotions, and coordinating and writing game scripts
- Fulfill sponsorship contracts and obligations through in-game promotions, PA announcements, logo recognitions, and other component incorporated into Wingate athletic game presentations
- Managing the Wingate University student section social media (WU crew)
- 2000 followers (~60% student-body)
- Supervise, train, and schedule all student workers for Wingate Athletics including game day responsibilities.
Marketing and Fan Engagement Lead Intern
Arizona Athletics
06.2021 - 08.2022
- Developed and implemented marketing plans to increase revenue and attendance at Track & Field including season ticket packages, theme events and in-game promotions
- Achieved a record number in season ticket sales and revenue goals over $15,000
- Composed schedules and football gameday duties for 10 interns including pre-game, in-game, and post-game promotions
- Served as on-court marketing lead for Women's Basketball and assist full-time staff with writing scripts via Excel and gameday operations including marketing tables, in-game promotions, and post-game activities
- Acted as secondary marketing lead for Volleyball, Men's Tennis, and Men's Golf by coordinating music with Sound Director, creating marketing plans, and implementing grassroots promotions
Education
M.A. Sport Management -
WINGATE UNIVERSITY
Wingate, NC07.2023
Journalism -
UNIVERSITY OF ARIZONA
Tucson, AZB.A. Communication -
CLEMSON UNIVERSITY
Clemson, SC05.2021
Skills
- SoundDirector and ClickEffects
- Adobe (Premiere Pro, Photoshop, InDesign)
- Microsoft Word, Excel, PowerPoint, Teams
- Written and oral communication
- Adaptability
- Attention to detail
- Time management
- Multitasking
- On-campus activations
Other Experience
- Buffalo Wild Wings - Server/Host (2016-2019)
- 2023 Big South Tournament - PR Intern
Awards
2023 NACMA Stipend Recipient Cum Laude UA Journalism Duncan Scholarship
Timeline
Assistant Director of Marketing
Eastern Michigan University Athletics
08.2023 - Current
Marketing and Promotions Graduate Assistant
Wingate University Athletics
08.2022 - 08.2023
Marketing and Fan Engagement Lead Intern
Arizona Athletics
06.2021 - 08.2022
M.A. Sport Management -
WINGATE UNIVERSITY
Journalism -
UNIVERSITY OF ARIZONA
B.A. Communication -
CLEMSON UNIVERSITY
Similar Profiles
Regan DonahueRegan Donahue
Football Equipment Manager at Eastern Michigan AthleticsFootball Equipment Manager at Eastern Michigan Athletics
Jared HarburnJared Harburn
Assistant Director of Production at Michigan State University AthleticsAssistant Director of Production at Michigan State University Athletics
ALEX FERNANDEZALEX FERNANDEZ
CLIENT EXPERIENCE SPECIALIST at Ford Field.GM Renaissance Center, Delta Sky Club and University Of Michigan AthleticsCLIENT EXPERIENCE SPECIALIST at Ford Field.GM Renaissance Center, Delta Sky Club and University Of Michigan Athletics
Madison BellusMadison Bellus
Janitor at 242 Community ChurchJanitor at 242 Community Church
Michael JohnsonMichael Johnson
Warehouse Worker at Oreielly's Distribution CenterWarehouse Worker at Oreielly's Distribution Center