Matthew Tiahrt
Ypsilanti,MI
Overview
2
2
years of professional experience
Work History
Assistant Director of Marketing
Eastern Michigan University Athletics
08.2023 - Current
Marketing and Promotions Graduate Assistant
Wingate University Athletics
08.2022 - 08.2023
- Develop and implement marketing plans for 23 NCAA sports including idea generation, promotional activities, and theme games for all revenue-generating sports
- Plan, direct, and execute game day productions for all sports including pre-game, in-game, and post-game activities, on-campus grassroots promotions, and coordinating and writing game scripts
- Fulfill sponsorship contracts and obligations through in-game promotions, PA announcements, logo recognitions, and other component incorporated into Wingate athletic game presentations
- Managing the Wingate University student section social media (WU crew)
- 2000 followers (~60% student-body)
- Supervise, train, and schedule all student workers for Wingate Athletics including game day responsibilities.
Marketing and Fan Engagement Lead Intern
Arizona Athletics
06.2021 - 08.2022
- Developed and implemented marketing plans to increase revenue and attendance at Track & Field including season ticket packages, theme events and in-game promotions
- Achieved a record number in season ticket sales and revenue goals over $15,000
- Composed schedules and football gameday duties for 10 interns including pre-game, in-game, and post-game promotions
- Served as on-court marketing lead for Women's Basketball and assist full-time staff with writing scripts via Excel and gameday operations including marketing tables, in-game promotions, and post-game activities
- Acted as secondary marketing lead for Volleyball, Men's Tennis, and Men's Golf by coordinating music with Sound Director, creating marketing plans, and implementing grassroots promotions
Education
M.A. Sport Management -
WINGATE UNIVERSITY
Wingate, NC07.2023
Journalism -
UNIVERSITY OF ARIZONA
Tucson, AZB.A. Communication -
CLEMSON UNIVERSITY
Clemson, SC05.2021
Skills
- SoundDirector and ClickEffects
- Adobe (Premiere Pro, Photoshop, InDesign)
- Microsoft Word, Excel, PowerPoint, Teams
- Written and oral communication
- Adaptability
- Attention to detail
- Time management
- Multitasking
- On-campus activations
Other Experience
- Buffalo Wild Wings - Server/Host (2016-2019)
- 2023 Big South Tournament - PR Intern
Awards
2023 NACMA Stipend Recipient Cum Laude UA Journalism Duncan Scholarship
Timeline
Assistant Director of Marketing
Eastern Michigan University Athletics
08.2023 - Current
Marketing and Promotions Graduate Assistant
Wingate University Athletics
08.2022 - 08.2023
Marketing and Fan Engagement Lead Intern
Arizona Athletics
06.2021 - 08.2022
M.A. Sport Management -
WINGATE UNIVERSITY
Journalism -
UNIVERSITY OF ARIZONA
B.A. Communication -
CLEMSON UNIVERSITY