Successful Regional Sales Director skillful at establishing strategic approaches, product launches and coaching representatives to maximize both their skills and results. Specializing in molecular diagnostics and early cancer detection.
Overview
26
26
years of professional experience
Work History
National Account Manager- Government Accounts
PACIFIC EDGE DIAGNOSTICS
04.2023 - Current
Introduce Cxbladder (Urine Biomarker test for Bladder Cx) to all VAMC facilities
46% growth Q3 vs Q2
Opened 20+ VA accounts in the last year
Build relationships with key contacts in Urology, Pathology, Lab Admin, Chief of Staff, and Medical Director
Build relationships with Residency director and Residency coordinators to educate rotating residents on Cxbladder
Work with affiliated Academic institutions to ensure education and implementation of CXbladder
Regional Sales Leader : Women’s Health
SEMA4
12.2021 - 12.2022
Company dissolved sales WH salesforce
Finished 122% to goal ranked #2 of 10 in Mid-Atlantic region
Promoted Expanded Carrier Screening, Non invasive Prenatal Testing, and Hereditary Cancer Screening in the Southern Ohio territory
Successfully opened 4 major In vitro Fertilization Clinics: University of Cincinnati Reproductive Heath, Springcreek Fertility Clinic, Institute for Reproductive Health, and Bethesda (TriHealth) In Vitro Clinic
Successfully partnered with the following health systems: University of Cincinnati, Trihealth, St
Elizabeth, Cincinnati Children’s and Dayton Children’s Hospitals
Collaborated with UC Reproductive Health and Institute for Reproductive Health to successfully integrate with their respective EMR systems to improve outcomes
Finished 1st full quarter at 108% to overall quota and 160% of Hereditary Cancer Goal
Regional Sales Manager
MICROGEN DX
08.2017 - 12.2021
Successfully led a sales team of 9 account executives in the Midwest Region to achieve quota
Finished 2021 ranked #2 out of 5 Regions
Grew 2nd and 3rd Quarter sales by 25%
Sustained core business market share during the pandemic while growing Covid 19 PCR sales to 7500 tests per month
Conducted monthly field days with representative to train and asses representatives technical knowledge
Created regional business sales plan and appropriately allocated resources to meet budget and sales requirements
Selected, trained, and developed Account Executives to achieve and exceed company expectations
Grew business through the development of new accounts and ‘deep diving’ into current accounts
Interacted with Regional Key Opinion Leaders of all specialties in the hospital and private office setting
Negotiated Direct Pricing Agreements with University Hospitals, VA Hospitals and private accounts
Negotiated with a disabled minority owned small business to obtain VAMC FSS contracts to grow Federal account sales
Area Federal Director
Mimedx
11.2014 - 08.2017
Managed a team of 3 Federal Account managers to help build the surgical sales in Teaching Hospitals, VA Hospitals, DOD accounts, Federal Prisons, and Indian Health Systems
Identified surgical opportunities throughout the Area and developed Area level business plan for my team
Worked with my team to target opening new federal accounts for wound and surgical lines
Worked with VP in assigned areas to identify key accounts with revenue potential in surgical/OR cases
Worked with my team to develop VISN level strategies
Developed working relationship VISN Prosthetics Directors and alignment for potential VISN opportunities such as VISN consignment agreements
Conducted Quarterly Healing Review Platform with reps to ensure uptake
KOL development - Influence alignment with regional and national KOL’s to include MiMedx HQ senior leadership alignments
Develop National level advocates to influence policy decisions
Hired, trained and educated new and existing hires on VA/DoD processes and policies to maximize ROI and share best practices
Supported and coordinated with HQ to attend national Federal conferences such as Desert Foot, AMSUS, etc
Helped coordinate VA/DoD sites with MiMedx Medical for establishing centers of excellence in clinical trial initiation and alignment
Consistently increased Quarterly sales in Veterans’ Administration Hospital Accounts
Federal Account Executive
Mimedx
05.2009 - 10.2014
Selling Epifix/Amniofix, an amniotic membrane allograft, used to treat wounds, burns, and soft tissue injuries
VAMC specialists: podiatrists, vascular surgeons, general surgeons, plastic surgeons, dermatologists, physiatrists, orthopedic surgeons, urologists, OB/GYN, and wound care nurses
Functioning in a multiple contact selling model within each account to include: Purchasing, Prosthetics, Department Chiefs, Attendings, Residents, and Wound care nurses
Increased 2014 Sales by 54% to $1.8 million in total sales
Finished 11/125 sales representatives
2014 President’s Club
1.2 million in total sales for 2013 ($0 prior 12 months)
Finished 9 /24 Government account representatives
President’s Club candidate
Opened 12 new VA accounts and 8 Community Based Outpatient Clinics in 2010-2014
District Manager
PFIZER, INC.
03.2006 - 04.2009
Generated over $20 million in total sales for the Peoria District through leadership, strategic analysis, people development, and recruiting
Responsible for the Management and the Development of 14 different representatives, covering the Western Illinois area
The customer base was Primary Care physicians, Orthopedic Surgeons, General Surgeons, Endocrinologists, Neurologists, Pain Management, Rheumatologists, Emergency Medicine, and Pulmonologists
2008 Vice Presidents Management Club Member
Successfully launched Exubera as the #1 District in the Midwest region in Total $ Volume and total scripts (‘Best in Class’ award)
District exceeded quota on all promoted products (2007 Shopping Spree Award)
Celebrex 99.69%
Exubera 100.00%
Lyrica 123.69%
District exceeded overall quota for 2 consecutive years (2006-2007 Quota Achievers’ Award)
District Rank 4/110 Nationally
District Rank 2/12 Regionally
Manager of Regional Operations: Neuroscience
PFIZER, INC.
01.2004 - 03.2006
Interim District Manager
Responsible for training newly promoted Neuroscience representatives
Responsible for training newly hired Pfizer representatives
Observe and coach representative’s selling skills on assigned field rides
Analyze sales reports to track market trends for the Neuroscience Midwest Region
Liaison between Headquarters and the Midwest Region monitoring sales service needs of the region to include sales adjustments, territory alignments, and sales report inquiries
Coordinate and facilitate regional Plan of Action meetings
Coordinate and facilitate bi-annual S.A.I.L (leadership) meetings
Oversee the development of my Field Support Assistant
Products included Rebif, Geodon IM, Zoloft, Aricept, Xanax XR, Relpax, Celebrex, and Exubera
Midwest Region Exceeded quota for 2 consecutive years (2004-2005 Quota Achievers’ award)
Institutional Healthcare Representative
PFIZER, INC.
11.2001 - 01.2004
Generated over $3 million in total sales calling on University of Cincinnati, Cincinnati VA, Miami Valley Hospital, Dayton VA, and Wright Patterson Air Force Base
Successfully exceeded quota for 2 launched products
Bextra (196%) #2 of 83 IHRs in Alta Division 2003
Relpax (250%) #1 of 83 IHRs in Alta Division 2003
Vice President’s Cabinet 2003
#2 of 83 IHRs in Alta Division 2003
Circle of Excellence 2003
#1 of 12 IHRs in Great Lakes Region
Led Cincinnati District to the Great Lakes Alta District of the Year 2003
Relpax Award Trip (Launched Relpax as #1 IHR in Division- 250%) 2003
Passport to Paradise Recipient 2003
Relpax Convention Award Winner 2003
#1 of 83 IHRs in Alta Division 4th Quarter 2003
Circle of Excellence 2002
#1 of 12 IHRs in the Great Lakes Region
Passport to Paradise Recipient 2002
Celebrex Convention Trip 2002
#1 in Great Lakes Region % of Celebrex Quota (112%) 2002
Professional Healthcare Representative
PFIZER, INC.
07.1998 - 11.2001
Generated over $5 million in total sales for Pfizer calling on Primary care, Internal medicine, Rheumatology, Orthopedics, Psychiatry, Dermatology, ENT, and Emergency Medicine
Circle of Excellence 2001
#7 out of 120 in Great Lakes Region
Significantly Exceeded Quota on 3 of 4 products promoted 2001
Zoloft (112%)
Zyrtec (123%)
Celebrex (101%)
Louisville District Representative of the Year 2001
Passport to Paradise Recipient 2001
Celebrex Convention Trip 2001
Chosen to represent Louisville District as an Alta Great Lakes VISION Team Member 2001
Louisville District Representative of the Quarter 1st,2nd,3rd 2001
Louisville District A.C.C.E Award 2nd Quarter 2001
Passport to Paradise Recipient 2000
Louisville District A.C.C.E Award 1st,3rd,4th Quarters 2000
Louisville District Team Player Award 2000
Education
Bachelor of Science Degree - Marketing/Finance
Georgetown College
Georgetown, Kentucky
05-1996
Skills
Sales Leadership
Strategic Planning
Successful Product Launch Experience
Customer Service
Business Development
Training and mentoring
Sales Coaching
Goals and performance
Activities
Georgetown College Football Team Member (Captain ’95) 1993-95
NAIA All American 1995
NAIA All Mid-South Conference 1994-95
NAIA All District 32 1994-95
National All-Stars Football Team Member 1995
Most Valuable Linebacker Award 1995
Gridiron Club Vice-President 1994-95
Timeline
National Account Manager- Government Accounts
PACIFIC EDGE DIAGNOSTICS
04.2023 - Current
Regional Sales Leader : Women’s Health
SEMA4
12.2021 - 12.2022
Regional Sales Manager
MICROGEN DX
08.2017 - 12.2021
Area Federal Director
Mimedx
11.2014 - 08.2017
Federal Account Executive
Mimedx
05.2009 - 10.2014
District Manager
PFIZER, INC.
03.2006 - 04.2009
Manager of Regional Operations: Neuroscience
PFIZER, INC.
01.2004 - 03.2006
Institutional Healthcare Representative
PFIZER, INC.
11.2001 - 01.2004
Professional Healthcare Representative
PFIZER, INC.
07.1998 - 11.2001
Bachelor of Science Degree - Marketing/Finance
Georgetown College
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