Matthew Trapp
Orlando
Summary
Matthew is a seasoned digital leader with 22+ years of experience bridging business strategy, technical architecture, and user-centric design to drive measurable growth. He has led product transformations that boosted platform revenue by 25%, reduced server costs by 60%, and raised user engagement by 30%. Adept at guiding Agile teams, he specializes in SaaS, data analytics, and customer experience optimization. From scaling telehealth apps to optimizing big data platforms, Matthew consistently delivers high-impact solutions that align with strategic goals and enhance ROI. His consultative approach, grounded in data-driven insights, enables cross-functional collaboration and fuels continued innovation.
Overview
26
26
years of professional experience
Work History
Solutions Architect - Digital Experience
Knights of Columbus
04.2024 - Current
- Collaborated with development teams to design scalable and efficient applications tailored for the Optimizely platform.
- Streamlined system integrations through the use of RESTful APIs, improving interoperability between various applications.
- Developed comprehensive documentation for technical specifications, project plans, and user guides, streamlining communication across teams.
- Worked with developers and engineers to realize technological solutions.
Founding Consultant
UsableMoton, LLC
09.2013 - Current
- Company Overview: Product Strategy & Design Consultancy
- Research - Discover needs, motivations and experiences that create customer value
- Evaluate - Articulate the intersection between user needs & business goals
- Prototype - Iterate designs that customers want measuring activation and delight
- Implement - Strategy becomes a product reality with release plans, lean specs and design artifacts
- Product Strategy & Design Consultancy
CIO
diDNA
04.2021 - 07.2023
- Company Overview: The Enterprise Ad Management Platform
- Spearheaded: Directed development of a data-driven product roadmap aligned with strategic goals, propelling a 25% increase in platform revenue within 12 months
- Empowered: Led the adoption of agile methodologies, fostering a high-performing team that delivered 8+ high-usage features and 25% faster, driving a 30% user engagement surge
- Architected: Built a custom analytics stack leveraging low-cost CDN and Google Cloud, achieving a 60% reduction in server costs and enabling data-driven decision making
- The Enterprise Ad Management Platform
Product Growth Consultant
Access Health & Wellness
01.2020 - 04.2021
- Company Overview: Telehealth & Patient Engagement
- Ignited User Growth: Orchestrated the regional launch of the telehealth mobile app, resulting in an 8% surge in monthly active users (MAUs) in just 6 months
- Forged Data-Driven Insights: Established analytics infrastructure to track acquisition and activation stages, empowering targeted marketing campaigns that boosted conversion rates by 15%
- Streamlined Operations: Implemented marketing and sales automation from the ground up, streamlining workflows and reducing operational costs by 20%
- Enhanced User Experience: Optimized telehealth UX, leading to an 18% increase in successful new user activation and boosting customer satisfaction
- Telehealth & Patient Engagement
Product Growth & UX Consultant
Conversionomics
05.2019 - 01.2020
- Company Overview: Advertising Big Data & Analytics Aggregation
- Validated Product-Market Fit: Established rapid feedback loops to test and refine user experience, ensuring a frictionless onboarding process that increased user retention by 25%
- Elevated User Delight: Revamped the new user experience, onboarding, activation, and customer success processes, driving a 35% boost in user engagement
- Prioritized for Impact: Collaborated with founders to define a data-driven Go-to-market strategy, prioritizing features that generated a 20% increase in paid conversions
- Advertising Big Data & Analytics Aggregation
Director of Product Growth
PowerDMS
12.2017 - 09.2019
- Company Overview: Policy, Training, and Accreditation Management
- Transformed Trial Experience: Optimized the free trial experience through design modifications, leading to a 21% increase in paid conversions and unlocking an additional revenue stream
- Defined Growth KPIs: Established key growth metrics and usage patterns throughout the customer journey, informing strategic initiatives and maximizing ROI
- Pioneered Self-Service Onboarding: Designed the first self-service onboarding experience, reducing time-to-value by 30% and lowering the average cost of service by 33%
- Mapped Customer Journey: Led the creation of an end-to-end customer journey map, identifying high-value touchpoints and driving a 15% improvement in customer satisfaction
- Policy, Training, and Accreditation Management
Digital Product Manager
UBREAKIFIX (now Asurion)
01.2016 - 01.2017
- Company Overview: Franchise Partner for Google & Samsung
- Boosted Top-Line Sales: Led the development team to integrate insurance partner claims, resulting in a 6% increase in top-of-line sales at participating stores
- Streamlined Customer Experience: Rebuilt core POS UX/task-flows, slashing customer check-in time by 20% and improving operational efficiency
- Mobilized User Engagement: Implemented a mobile-first UX repair flow, increasing aggregate second-step click-through by 48% and driving a 23% rise in store calls through click-to-call functionality
- Spearheaded Feedback-loops: Established a 'prototype-first' design process, integrating customer, support, and internal feedback through dynamic loops to shape the product roadmap and deliver data-driven features
- Franchise Partner for Google & Samsung
Vice President, Business Architect
Pershing LLC (Bank of New York Mellon Co.)
03.2013 - 08.2013
- Implemented the incorporation of agile/UX-driven methods and prototyping iterations to strict waterfall SDLC process
- Analyzed and created functional and technical plans for an e-signature and legal doc validation and orchestration system to facilitate automated asset clearing
Senior Business/Product Analyst
NYSE
01.2006 - 01.2013
- Company Overview: New York Stock Exchange
- Responsible for determination and development of various proposal requirements and product implementations, primarily relating to core technology software group
- Created knowledge base for continued multinational development, including customization of system hierarchy, group permissions, and creating of site templates and forms
- Oversaw Common Customer Gateway concept proposal through launch reducing service calls by 40%; developed API integration process cutting man hour costs by 35%
- New York Stock Exchange
Web Developer
Archipelago
01.2002 - 01.2006
- Produced design artifacts and font-end code for the cross-functional core NYSE software team
- Proposed and established user centered design principles into SDLC
- Collaborated to establish a streamlined API integration process cutting dev-time by 30%
Web Designer/Web Master
GlobeNet
01.1999 - 01.2002
- Designed, deployed and maintained globenet.com web property
- Installed, configured and managed web server racks
- Created multiple internal tool UIs
Education
MBA - Entrepreneurship
Rollins College
Winter Park, FL06-2008
Skills
- Solution architecture
- RESTful APIs
- Technical documentation
- User experience design
Accomplishments
- Led SaaS trial transformations that boosted platform net new revenue by 25%
- Reduced server costs by 60%
- Raised user engagement by 30%
Timeline
Solutions Architect - Digital Experience
Knights of Columbus
04.2024 - Current
CIO
diDNA
04.2021 - 07.2023
Product Growth Consultant
Access Health & Wellness
01.2020 - 04.2021
Product Growth & UX Consultant
Conversionomics
05.2019 - 01.2020
Director of Product Growth
PowerDMS
12.2017 - 09.2019
Digital Product Manager
UBREAKIFIX (now Asurion)
01.2016 - 01.2017
Founding Consultant
UsableMoton, LLC
09.2013 - Current
Vice President, Business Architect
Pershing LLC (Bank of New York Mellon Co.)
03.2013 - 08.2013
Senior Business/Product Analyst
NYSE
01.2006 - 01.2013
Web Developer
Archipelago
01.2002 - 01.2006
Web Designer/Web Master
GlobeNet
01.1999 - 01.2002
MBA - Entrepreneurship
Rollins College
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