Summary
Overview
Work History
Education
Skills
Timeline
Generic

Matthew T. Ryan

Austin,TX

Summary

Creative and results-driven professional with a strong foundation in sales, marketing, and persuasive copywriting. Proven success in demand generation, content creation, and email marketing through real-world experience as both a top-performing SDR and a brand founder. Adept at crafting high-converting messaging for multiple channels: email, social, web, and ads. Thrives in fast-paced, high-growth environments like NinjaOne.

Overview

4
4
years of professional experience

Work History

Internal Outbound SDR

NinjaOne
10.2024 - Current
  • Set company record with 17 demos booked in one month-most by any outbound rep.
  • Maintained high-performance metrics across all KPIs, consistently ranking among top SDRs.
  • Collaborated with marketing to tailor outreach messaging, A/B testing subject lines and email body copy for higher conversion.
  • Developed persuasive cold emails and call scripts, showcasing deep understanding of audience pain points and product value.

Founder & Copywriter

ONEMORE
08.2022 - Current
  • Launched and scaled a motivational clothing brand to $15K+ in sales, driven by compelling ad and product copy.
  • Solely responsible for all brand messaging: email sequences, ad creative, landing pages, website copy, and social captions.
  • Drove over 2.2M views via TikTok and Instagram through emotionally resonant storytelling and strategic content hooks.
  • Freelanced for local brands to improve their ad and email conversion rates through targeted, persuasive copy.

Sales Team Lead

ION Solar
10.2023 - 09.2024
  • Consistently exceeded goals with a 26.2% conversion rate from door-to-door interactions to booked solar consultations.
  • Applied psychology-based techniques to fine-tune pitch delivery and increase appointment conversion.
  • Maintained CRM records and followed structured messaging to ensure consistency across team outreach.

Sales Coordinator

Best Buy
08.2021 - 09.2022
  • Delivered a 90%+ customer satisfaction rating by effectively communicating product value and providing personalized recommendations.
  • Helped train team members on product positioning, effective upselling, and customer engagement strategies.

Education

Associate of Computer Science -

Sandhills Community College
Southern Pines, NC
01.2021

Skills

  • Copywriting
  • Email Marketing
  • Demand Generation
  • Landing Page Optimization
  • Direct Response Writing
  • CRM & Automation (Salesloft, SalesNav)
  • Social Media Strategy
  • Sales Enablement
  • Brand Voice & Tone

Timeline

Internal Outbound SDR

NinjaOne
10.2024 - Current

Sales Team Lead

ION Solar
10.2023 - 09.2024

Founder & Copywriter

ONEMORE
08.2022 - Current

Sales Coordinator

Best Buy
08.2021 - 09.2022

Associate of Computer Science -

Sandhills Community College

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