Summary
Overview
Work History
Education
Skills
References
Timeline
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Matthew Tyra

Austin

Summary

Hands-on sales leader with 2+ years building SDR teams that exceed quota and pipeline goals across commercial and enterprise segments. Focused on scaling processes that work, coaching reps to overachieve, and building elite sales talent. Seeking remote SDR manager/director roles at a high-growth tech company.

Overview

6
6
years of professional experience

Work History

Sales Development Manager

Redis
Austin
02.2023 - Current
  • FY25: Took over the corporate SDR team, scaling a team of six (five new hires) to achieve 115% of annual quota, generate $8.3 million in pipeline, and source $1.5 million in closed revenue—setting segment records. Improved from 95% to 135% quota attainment from H1 to H2.
  • FY24: Transitioned from Team Lead to SDR Manager, taking over the corporate segment while managing 7 SDRs. Finished the year at 134% of quota, generating over $15M in pipeline across corporate and field SDRs. Led the corporate segment from 65% quota attainment in H1 to 100% in Q3 with the same reps in seat.
  • Launched and led the SDR Masterclass, a biweekly forum where ramped SDRs deliver concise talks on areas of expertise, including cold calling, time management, and objection handling.
  • Led a group of five SDRs in creating standardized global messaging, which booked meetings at a 30% higher rate than prior messaging.
  • Hands-on coach and mentor, directly managing 3 of the 4 SDRs who have been promoted to our closing team during my time as a manager.

Sales Development Representative

Redis
Mountain View
10.2019 - 02.2023
  • Achieved 112% average quota attainment over 3.5 years, sourcing $16M in pipeline, and $4M in closed revenue from enterprise accounts like Wells Fargo, Morgan Stanley, RBC, CVS, TSYS, Allstate, and Cigna.
  • Promoted to Strategic SDR within six months, covering top financial services accounts across North America.
  • Consistently ranked in the top 10% of the SDR team for call activity, averaging over 300 calls per week as a ramped SDR.
  • Developed two of Redis' three highest-performing outbound sequences, targeting hybrid cloud personas and IT Decision Makers.
  • Represented Redis at AWS Re:Invent and Google Cloud NEXT—booking meetings, qualifying prospects, and leading in-person engagement.
  • Led weekly call blitzes over Zoom, waking up at 7 AM every Thursday to dial with a global group of 10+ SDRs.
  • Seamlessly transitioned into a fully remote role during COVID, with no drop-off in productivity or quota attainment.

Education

Bachelor of Science - Business Administration

University of Oregon
Eugene, OR

Skills

  • Skills: Cold Calling, Objection Handling, Call Coaching, Identifying Pain, Hiring, Sales Messaging, Change Management
  • Tools: Salesforce (CRM systems), Outreach, Pocus AI, LinkedIn Sales Navigator, LinkedIn Recruiter, ChatGPT, Apollo, ZoomInfo, Chorus, 6sense

References

References available upon request.

Timeline

Sales Development Manager

Redis
02.2023 - Current

Sales Development Representative

Redis
10.2019 - 02.2023

Bachelor of Science - Business Administration

University of Oregon