Shopify Plus
Hi, I’m
Matthew Upton
Ontario,CA
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
11
years of professional experience
Work History
Matthew Upton Photography & Design
Owner
03.2012 - Current
Job overview
- Worked with over 500k+ video views, 80+ bands, 30+ weddings, 100+ clients, 8+ brands and 4 children's theater groups.
- Consulted with customers to assess needs and propose optimal solutions.
- Promoted business via social media to generate leads and maximize brand identity.
- Designed innovative creative strategies to raise brand awareness and engagement for the organization.
- Monitored industry trends to keep creative materials fresh and engaging.
- Managed content and development across all major platforms, including: Shopify Plus, Magento (Adobe Commerce) Bigcommerce, WooCommerce, WordPress, Squarespace, Wix, and more.
Sunny Health & Fitness
Ecommerce Assistant Manager
01.2023 - 07.2023
Job overview
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Direct day-to-day website management and prioritize website/marketing projects.
- Managed reporting, analysis, web content, and e-Commerce.
- Reviewed and implemented all website tools, agencies, and features.
- Reviewed and improved all marketing funnels.
- Increased A/B testing efforts, using multiple tools.
- Collaborated with the marketing team to create display, email & and social media campaigns.
- Optimized SEO/SEM
Aki-Home
Ecommerce Manager
10.2018 - 12.2022
Job overview
- Led site strategy through various methods leading to 10x in sales.
- Managed digital advertising strategies with up to monthly budgets of $500k across multiple platforms.
- Formed logistics developments while adapting various solutions to improve shipping time and costs.
- Increased and managed operations of merchant accounts for online marketplaces while respecting vendor requirements.
- Fixed and maintained ADA/WCAG compliance avoiding $100k+ in settlements.
- Grew internal marketing team to 26 people from 2.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Incorporated e-commerce objectives in social media platform management.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
Lever Your Business
Marketing Manager
01.2017 - 10.2018
Job overview
- Increased eCommerce sales by over 6x within the first year.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Independently managed digital and physical/event advertising up to $50k per month.
- Developed new affiliate/influencer/email/social programs across two brands (Hey Dude Shoes and We-Wood Watches)
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Led all planning for content creation in upwards of $30k per shoot.
- Grew internal marketing team from 2 to 16 people.
Education
California State University - San Bernardino, San Bernardino, CA
Bachelor of Arts from Graphic Design Marketing
06.2012
Crafton Hills College, Yucaipa, CA
Associate of Arts from Liberal Arts And General Studies
04.2010
Skills
- Brand Management
- Product Marketing
- Team Leadership
- Competitive Analysis
- Sales Funnels
- A/B Testing
- Search Engine Optimization (SEO)
- Web Analytics
- Digital Marketing
- Pay Per Click (PPC)
- Adobe Creative Suite
- Influencer Marketing
Accomplishments
- Implemented delivery selection and management tools, contributing too over 6x in sales growth.
- Used various tools to create a notification system that alerted various teams to order stock, allocated stock, adjust highlighted products and pause advertisements based on product inventory.
- Supervised team of 26 staff members.
- Documented and resolved 38 A WCAG compliance issues which led to saving over $100k in settlements.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
BigCommerce
Adobe Creative Suite
Google Analytics (GA4)
Adobe Analytics
Adobe Target
Amazon Ads
Google Ads
SortSite
SEMrush
Microsoft Office
Stable Diffusion
Klaviyo
MailChimp
Monday
G Suite
Zendesk
Jet Brains - WebStorm
Domo
Northbeam
Timeline
Ecommerce Assistant Manager
Sunny Health & Fitness
01.2023 - 07.2023
Ecommerce Manager
Aki-Home
10.2018 - 12.2022
Marketing Manager
Lever Your Business
01.2017 - 10.2018
Owner
Matthew Upton Photography & Design
03.2012 - Current
California State University - San Bernardino
Bachelor of Arts from Graphic Design Marketing
Crafton Hills College
Associate of Arts from Liberal Arts And General Studies
Fun Facts
- Own a small productions studio worth of equipment with 100tb of data on my desk.
- Installed a Keurig coffee maker in my truck.
- Set up automations for everything possible from care for my chameleon to getting my wife's in home massage studio ready in a few words for either clients or video production.
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