Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Software
Timeline
Fun Facts
Hi, I’m

Matthew Upton

Marketing Manager
Ontario,CA
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Matthew Upton

Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

13
years of professional experience

Work History

Eureka Ergonomic

Ecommerce Specialist
10.2023 - 03.2024

Job overview

  • Monitored and translated website data to actionable strategies across multiple departments.
  • Increase AOV by over 5% through integration of improvements to checkout journeys.
  • Reviewed and improved all marketing funnels across search, display, email, SMS and social.
  • Collaborated with affiliate/influencer teams, improving tracking, reporting methods and marketing budget allocation.
  • Managed customer service processes and systems, reducing chargebacks and losses by over 30%.
  • Worked closely with sales teams to organize needs and implementation of B2B platform and notification structure.

Matthew Upton Photography & Design

Owner
03.2012 - 03.2024

Job overview

  • Worked with over 500k+ video views, 80+ bands, 30+ weddings, 100+ clients, 8+ brands and 4 children's theater groups.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Promoted business via social media to generate leads and maximize brand identity.
  • Designed innovative creative strategies to raise brand awareness and engagement for the organization.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Managed content and development across all major platforms, including: Shopify Plus, Magento (Adobe Commerce) Bigcommerce, WooCommerce, WordPress, Squarespace, Wix, and more.

OC Dental Center

Marketing Manager
04.2024 - Current

Job overview

  • Managed five brands simultaneously; OC Dental Center, Dr. Brite, Instant Rejuvenate, Bloom Smile and Dr. Paris MD, with an average monthly sales of over $500k.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Optimized and implemented new tools, reducing monthly costs by over $3,000 per month.
  • Boosted digital sales performance by over 6x through marketing budget allocation, new creative content and targeting strategies.
  • Created inventory tracking system, that sent re-order notifications to the necessary parties, preventing any SKU from being sold-out. Also tracked ingredient sales/usage by the ounce.
  • Managed automated workflows between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective Email/SMS marketing campaigns, leading to most successful BF/CM sale in 4 years, with the same promotion and a $0 marketing budget.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Enhanced online presence, optimizing website content fro SEO and improving user experience across three websites.
  • Trained junior marketing staff, elevating team capabilities and performance.
  • Built and managed affiliate programs across multiple platforms.

MU Marketing Consultancy

Owner
03.2024 - Current

Job overview

  • Founded a marketing consultancy for charter schools, specializing in strategy, website optimization, and digital advertising.
  • Developed marketing strategies to boost enrollment and engagement.
  • Optimized websites to improve user experience and conversion rates.
  • Managed digital ad campaigns to increase visibility and attract students.
  • Collaborated with school leadership to align marketing with goals.
  • Built strong client relationships and provided ongoing strategic support.

Sunny Health & Fitness

Ecommerce Assistant Manager
01.2023 - 07.2023

Job overview

  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Direct day-to-day website management and prioritize website/marketing projects.
  • Managed reporting, analysis, web content, and e-Commerce.
  • Reviewed and implemented all website tools, agencies, and features.
  • Reviewed and improved all marketing funnels.
  • Increased A/B testing efforts, using multiple tools.
  • Collaborated with the marketing team to create display, email & and social media campaigns.
  • Optimized SEO/SEM

Aki-Home

Ecommerce Manager
10.2018 - 12.2022

Job overview

  • Led site strategy through various methods leading to 10x in sales.
  • Managed digital advertising strategies with up to monthly budgets of $500k across multiple platforms.
  • Formed logistics developments while adapting various solutions to improve shipping time and costs.
  • Increased and managed operations of merchant accounts for online marketplaces while respecting vendor requirements.
  • Fixed and maintained ADA/WCAG compliance avoiding $100k+ in settlements.
  • Grew internal marketing team to 26 people from 2.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Incorporated e-commerce objectives in social media platform management.
  • Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
  • Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.

Lever Your Business

Marketing Manager
01.2017 - 10.2018

Job overview

  • Increased eCommerce sales by over 6x within the first year.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Independently managed digital and physical/event advertising up to $50k per month.
  • Developed new affiliate/influencer/email/social programs across two brands (Hey Dude Shoes and We-Wood Watches)
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Led all planning for content creation in upwards of $30k per shoot.
  • Grew internal marketing team from 2 to 16 people.

Education

California State University - San Bernardino
San Bernardino, CA

Bachelor of Arts from Graphic Design Marketing
06.2012

Crafton Hills College
Yucaipa, CA

Associate of Arts from Liberal Arts And General Studies
04.2010

Skills

  • Brand Management
  • Product Marketing
  • Team Leadership
  • Competitive Analysis
  • Sales Funnels
  • A/B Testing
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Digital Marketing
  • Pay Per Click (PPC)
  • Adobe Creative Suite
  • Influencer Marketing

Accomplishments

  • Implemented delivery selection and management tools, contributing too over 6x in sales growth.
  • Used various tools to create a notification system that alerted various teams to order stock, allocated stock, adjust highlighted products and pause advertisements based on product inventory.
  • Supervised team of 26 staff members.
  • Documented and resolved 38 A WCAG compliance issues which led to saving over $100k in settlements.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Shopify Plus

BigCommerce

Adobe Creative Suite

Google Analytics (GA4)

Adobe Analytics

Adobe Target

Amazon Ads

Google Ads

SortSite

SEMrush

Microsoft Office

Stable Diffusion

Klaviyo

MailChimp

Monday

G Suite

Zendesk

Jet Brains - WebStorm

Domo

Northbeam

Timeline

Marketing Manager

OC Dental Center
04.2024 - Current

Owner

MU Marketing Consultancy
03.2024 - Current

Ecommerce Specialist

Eureka Ergonomic
10.2023 - 03.2024

Ecommerce Assistant Manager

Sunny Health & Fitness
01.2023 - 07.2023

Ecommerce Manager

Aki-Home
10.2018 - 12.2022

Marketing Manager

Lever Your Business
01.2017 - 10.2018

Owner

Matthew Upton Photography & Design
03.2012 - 03.2024

California State University - San Bernardino

Bachelor of Arts from Graphic Design Marketing

Crafton Hills College

Associate of Arts from Liberal Arts And General Studies

Fun Facts

  • Own a small productions studio worth of equipment with 100tb of data on my desk.
  • Installed a Keurig coffee maker in my truck.
  • Set up automations for everything possible from care for my chameleon to getting my wife's in home massage studio ready in a few words for either clients or video production.

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Matthew UptonMarketing Manager