MATTHEW VERSES
Sales & Marketing
Fairfield,CT
Summary
Experienced sales and marketing professional with a 15+ year history of exceeding targets and developing meaningful and long-lasting business relationships. A skilled project manager with a wealth of experience in working across multiple departments to achieve best-in-class results.
Overview
16
16
years of professional experience
Work History
Senior Integration Manager
Adm Group/Lapine, Inc
Stamford, CT
04.2022 - 07.2023
- Selected as lead member of the integration team from Lapine, Inc during company acquisition; in addition to day-to-day role as Business Unit Manager.
- Collaborated with all departments to across the two companies to identify best practices, and helped propose go-forward strategies for the joint business.
- Developed, supported, and implemented operational SLA's, resulting in execution of on-schedule and on-budget initial integration plan of the two companies over a 10-month period.
- Planned and managed physical office re-location, including all necessary IT infrastructure, resulting in a seamless transition for the day-to-day business.
Business Unit Manager
Lapine, Inc
Stamford, CT
01.2020 - 07.2023
- Led key strategic initiatives for business unit of 5 Account Managers, supporting 20+ clients, with a combined $12MM in revenue.
- Directly managed key strategic partnerships for both client-facing and internal loyalty programs for Fortune 1000 clients such as Dave and Busters, Foot Locker Inc., Marriott International and Charter Communications.
- Won RFP to become sole shopper marketing agency for Deutsch Family Wine & Spirits, with a projected annual revenue of $5MM.
- Grew year-over-year business unit EBITDA each year in role, including 456% to goal in 2021.
- Responsible for managing the P&L for the overall business unit, ensuring profitability deliverables were met.
- Worked with each Account Manager to build and manage annual forecasts and monthly re-forecasts for the entire business unit.
- Created and presented business unit Annual Operating Plans to company executive team on a yearly basis.
Project Manager- PepsiCo Business Unit
Lapine, Inc
Stamford, CT
01.2018 - 01.2020
- Developed and managed timelines for the execution of major consumer-facing merchandise programs, holding both internal account managers and outside vendors and agencies accountable for meeting key deliverables.
- Utilized Zoho cloud software for creation of timelines for the internal technology and development teams, for the build of both client and consumer-facing web platforms to support marketing merchandise programs.
- Tracked all promotional merchandise cost savings for PepsiCo, in order for them to meet corporate initiatives.
- Member of company MVP team in 2019 as part of PepsiCo business unit, contributing to a record year of $5.7MM in revenue.
- Collaborated directly with PepsiCo Trademark and Licensing Director to report on outside vendor performance.
Account Manager
Lapine, Inc
Stamford, CT
01.2010 - 01.2018
- Managed portfolio of 10+ clients including Marriott International , Dave and Busters, PepsiCo, Blue Buffalo and AstraZeneca, focusing on both consumer facing loyalty and rewards programs, as well as internal employee recognition and corporate events.
- Identified and cultivated a new relationship with Dave & Busters in 2012, leading to $3.6MM in revenue growth for their consumer rewards program, over a 3-year period.
- Collaborated with Consumer Insights and Marketing teams to identify new trends in the marketplace in order to better support future client programs.
- Chosen as 1 of 3 employees for the company High Potential Program in 2013.
Client Services Associate
Lapine, Inc
Stamford, CT
06.2007 - 01.2010
- Worked directly with account teams to create curated merchandise assortment for key clients including PepsiCo, Altria and Kraft Foods, for both B2B and B2C programs.
- Managed a wide range of vendors to ensure that the company was delivering the most cost-savings possible for each program.
- Worked closely with the purchasing team to strategically manage inventory levels in order to mitigate risks.
Education
Bachelor of Arts -
Syracuse University
Syracuse, NY05.2007
Skills
- Key Account Management
- Account Planning
- Microsoft Office
- Presentation Skills
- Project Management
- P&L Analysis
- CRM Software
- Supplier Management
- Business Negotiation
- Staff Management
- Goals and Performance
Certification
Butler Street Management Consulting- Key Account Management Training: May, 2023
American Management Association- Management Skills for New Managers: June, 2021
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