Matthew Wisniewski
Dallas,GA
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, meeting budgets, and improving conversion rates. Well-versed in SEO optimization, CRM management, and A/B testing.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Americo Manufacturing
03.2022 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Art Department Manager
Americo Manufacturing
10.2018 - 03.2022
- Managed and motivated a team to be productive and engaged in work.
- Monitored order flow and assigned projects to meet strict deadlines.
- Maintained professional, organized, and safe environment for employees.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Developed and implemented business strategies to achieve business goals and stay competitive.
Marketing Coordinator
Americo Manufacturing
03.2012 - 10.2018
- Developed visually engaging marketing materials to support product launches and promotions.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
Education
Bachelor of Arts - Communications
Southern Polytechnic State University
Marietta, GA05.2010
Skills
- Digital Marketing
- Social Media Marketing
- Staff Management
- Customer Relationship Management (CRM)
- Marketing Analytics
- Marketing campaigns
- SEO Optimization
- Budgeting and Allocation
Timeline
Marketing Manager
Americo Manufacturing
03.2022 - Current
Art Department Manager
Americo Manufacturing
10.2018 - 03.2022
Marketing Coordinator
Americo Manufacturing
03.2012 - 10.2018
Bachelor of Arts - Communications
Southern Polytechnic State University