Matthew Wu
Chicago,IL
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
3
3
years of professional experience
Work History
Senior Media Specialist
Impact Networking
5 2023 - Current
- Managed 28 accounts across Google, Meta, LinkedIn, with a total annual budget of $10M
- Assisted in onboarding and developing fellow media specialists
- Developed standard operating procedures and customizable presentation templates for client and internal reporting and media planning, streamlining work efficiency by 30%
- Developed and executed comprehensive paid media strategies aligned with business and marketing objectives
- Collaborated with stakeholders to define audience segmentation and targeting strategies for personalized content delivery
- Built forecasts and projections on expected ROI for marketing campaigns to ensure business goals were met and exceeded
- Proactively identified areas of opportunity, presented impactful solutions, and implemented strategies to grow revenue through paid media
- Managed campaign creation and optimization within preferred buying platforms across all self-serve programmatic channels
- Tracked KPIs and progress towards goals, providing insights and recommendations for improvements
- Collaborated with business partners to transform data into valuable data sets for critical business questions
- Implemented relevant controls for tag deployment, data collection, and protection of company data and user privacy.
Media Specialist
Impact Networking, LLC
05.2021 - 05.2023
- Managed 22 accounts across Google, Meta, LinkedIn, with a total annual budget of $1.75M, looking to increase brand awareness and leads
- Developed comprehensive paid media strategies for campaigns and programs
- Collaborated with stakeholders to define paid media strategies aligned with business objectives
- Built forecasts and projections on expected ROI for marketing campaigns
- Proactively identified areas of opportunity and implemented strategies to grow revenue through paid media
- Managed campaign creation and optimization within preferred buying platforms
- Optimized campaign budgets to ensure maximum ROI
- Conducted bid management, budget allocation, target attainment, keyword research, campaign optimization, and creative testing
- Tracked KPIs and progress towards goals, providing insights and recommendations for improvements.
Education
Computer Science -
University of Wisconsin - Madison
Madison, WISkills
Google Ads (Search, Display, Performance Max)
Google Analytics
Google Tag Manager
LinkedIn Campaign Manager
Meta Ads/Business Manager
Hubspot
Timeline
Media Specialist
Impact Networking, LLC
05.2021 - 05.2023
Senior Media Specialist
Impact Networking
5 2023 - Current
Computer Science -
University of Wisconsin - Madison
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