Matthew Cole Basnight
Sports Communications/Marketing
Nags Head,NC
Summary
Recent Florida State University Sport Management, M.S. graduate. Former Marketing, Corporate Sales, and Editorial Intern. Adaptable and hard working individual who has excellent written and verbal communication skills. Detail-oriented team player with strong organizational skills. Able to handle multiple projects simultaneously with a high degree of accuracy.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Basketball Coach/Trainer/Private Trainer
AAU Senior Boys/Girls 8-9th Grades/Team 252 OBX
Kill Devil Hills, NC
06.2017 - Current
- Promoted, modeled, and encouraged good sportsmanship among players
- Evaluated individual skills and strengths of players in effort to maximize talent
- Offered constructive feedback to student athletes in effort to help players improve on and off court
- Developed and implemented effective training and skills development strategies to improve overall team performance
- Provided scouting reports and analysis on upcoming opponents
Communication & Marketing Intern
Florida State University Athletic Department
Tallahassee, FL
01.2022 - 05.2022
- Assisted with sponsorship activation at athletic events by organizing and conducting in-game activations
- Distributed promotional material to partners in Tallahassee, FL to increase brand recognition and attendance at sporting events
- Researched potential national and local brands for athletic department to partner with in future years for game-day promotions
- Created marketing game-day plans for spring athletic events
- Completed internship requirements but was granted permission to leave early due to fatal automobile accident involving several family members
Corporate Sales Intern
Charlotte Motor Speedway
Charlotte, NC
01.2020 - 03.2020
- Conducted market research for potential sponsors for company to partner with in exchange deals
- Established and maintained high level of customer service in hospitality areas around property
- Contributed to event marketing, sales and brand promotion
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads
- Represented Charlotte Motor Speedway at Partners in Tourism Awards Ceremony
- Internship cut short due to COVID pandemic March 2020
Seasonal Manager/Watersports Operations/Summer
Kitty Hawk Watersports
Nags Head, NC
06.2017 - 08.2019
- Served as Assistant Manager of Operations by assisting with scheduling, maintenance, and coordination of business
- Constructed daily client schedule for over 1,000 customers per week in fast-paced tourist industry
- Generated $2000 per month by organizing and operating premium service for company
- Improved safety procedures to create safe working conditions for workers
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions
Education
Master of Science - Sport Management
Florida State University
Tallahassee, FL 08.2020 - 07.2022
Bachelor of Science - Sport Management, Sports Communication
Queens University of Charlotte
Charlotte, NC 08.2017 - 05.2020
Skills
Google Workspace
Proficient in Microsoft Office
Adobe Creative Cloud
Marketing and advertising
Written and verbal communication
Information gathering and analysis
Organization and Time Management
Flexible and Adaptable
Accomplishments
- Editorial Assistant Sports Business Journal, Documented and transcribed interviews of sport league commissioners for journal publications-Compiled Sports Business Awards information for superiors-Conducted research on sponsors for the College Football Bowl Games for development of articles
- North Carolina Alliance for Athletics, Health, Physical Education,Recreation, Dance and Sports Management Annual State Convention, 1st Place Award in Case Study
- Served as a Volunteer with Special Olympics-Va, Special Olympics NC, and Special Olympics Fla since 2014
Affiliations
Member of Queens University Men’s Track and Field Team
Member of Lambda Pi Eta National Communications Honors Society Induction Spring 2019 National Society of Leadership,
2017-2019 Operations and Promotional content experience with Charlotte Knights and Charlotte FC
Guest Services Volunteer with PGA Tour Event - Wells Fargo Championship
Member of Sport Management Student Association at Florida State University
Former Member of the NC Alliance for Health, Physical Education, Recreation, and Dance Association
Podcast
https://soundcloud.com/cole-basnight
Timeline
Communication & Marketing Intern
Florida State University Athletic Department
01.2022 - 05.2022
Master of Science - Sport Management
Florida State University
08.2020 - 07.2022
Corporate Sales Intern
Charlotte Motor Speedway
01.2020 - 03.2020
Bachelor of Science - Sport Management, Sports Communication
Queens University of Charlotte
08.2017 - 05.2020
Basketball Coach/Trainer/Private Trainer
AAU Senior Boys/Girls 8-9th Grades/Team 252 OBX
06.2017 - Current
Seasonal Manager/Watersports Operations/Summer
Kitty Hawk Watersports
06.2017 - 08.2019