Matthew Davey
Cincinnati,OH
Summary
Experienced and results-oriented marketing manager with a strong focus on data analysis and problem-solving. Known for attention to detail and ability to identify creative solutions for complex challenges. Adept at troubleshooting and finding innovative approaches to tackle unusual problems. Committed to driving successful marketing campaigns and achieving measurable results.
Overview
9
9
years of professional experience
Work History
Marketing Operations Manager
Trustaff
04.2022 - Current
- Managed an autonomous team to create and execute all nurture and engagement text and email campaigns.
- Conceptualized and implemented automation in our CRM for all departments (Marketing, Production, and Client Services)
- Utilized Power BI to establish lifecycle activity to increase quality acquisition and efficient engagement
- Monitored traffic and trends in Google Analytics (UA & GA4)
- Routinely presented roadmap and growth to executive leadership.
Communications Strategist
Trustaff
03.2019 - 04.2022
- Designed email campaigns in Dreamweaver and executed daily sends with extensive A/B testing.
- Oversaw all TextUs activity for the company: coaching users weekly, executing SQL filters to extract candidates, organizing invoices, and all tech support and troubleshooting.
- Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
Marketing Assistant
Trustaff
01.2018 - 03.2019
- Created SQL filters in our ATS to export optimal candidates for recruiting teams - Increased lead distribution by 58%
- Generated and distributed new candidate profiles within in our database
- Coached recruiting teams on best practices and strategies regarding marketing/communication.
Administrative Assistant
Trustaff
06.2016 - 01.2018
- Calculated profit margins for proposed recruiting acquisitions
- Drafted and published contracts for new traveler assignments
- Handled overflow phone calls and directed to appropriate team
Skills
- ATS and CRM Optimization
- Effective Team Leader
- Data Interpretation
- Streamlined Marketing Automation
- Data Analysis in Google Analytics
- Project Management
- Cross-Brand Collaboration
- Interdepartmental Communication
Accomplishments
- Implemented a Missing Info Automation Campaign to recapture missing data from dormant candidates which saw 2,000+ conversions.
- Reconstructed our email marketing campaigns which saved the team multiple hours a day and lead to 13.7% higher conversion rate.
Awards
2018 Marketing MVP, Awarded for outstanding performance and growth
Additional Information
- Seasoned in conflict resolution
- Fundamental HTML/CSS
- Data Analysis using SQL
- Website tracking in Google Analytics
- In Depth A/B Testing
Timeline
Marketing Operations Manager
Trustaff
04.2022 - Current
Communications Strategist
Trustaff
03.2019 - 04.2022
Marketing Assistant
Trustaff
01.2018 - 03.2019
Administrative Assistant
Trustaff
06.2016 - 01.2018
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