Matthew Graber
San Diego,California
Summary
Offering creative approach and collaborative spirit for dynamic marketing environment, eager to learn and excel. Brings solid foundation in business principles and digital marketing, focusing on data-driven decision-making. Ready to use and develop strategic planning and campaign management skills in the role of Director of Marketing and Communications at Stanford Live. Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Overview
20
20
years of professional experience
Work History
Founder and President
Unity Vertex Consulting
01.2024 - Current
- Serving as interim Marketing Director for Sarasota Opera, modernized the marketing department structure to align with current needs and delivered a subscription campaign that increased sales by 30%
- For the Lipinsky Family Jewish Arts Festival, led marketing efforts that resulted in a record-breaking year, including a sold-out Mandy Patinkin concert, the festival's highest-grossing event to date
Founder
Mental Wellness AI Startup
01.2024 - Current
- Leading the development of an AI-driven mental wellness application aimed at providing affordable resources to underserved populations
- Overseeing product design, user testing, and go-to-market strategy with launch expected in the coming year
Chief Marketing and Communications Officer
San Diego Opera
01.2022 - 01.2024
- Spearheaded an award-winning rebranding campaign that doubled ticket sales year-over-year and increased younger audience participation by 60%
- Launched a completely new website and e-commerce system, improving mobile responsiveness and user experience
- Created and executed a season ticket renewal plan that garnered a renewal rate of over 85%, the highest in company history
- Produced all direct marketing touchpoints in English and Spanish to attract diverse San Diego audiences
- Activated the concourse area with live music, food, and drinks to enhance audience experience and counter perceptions of opera as 'boring'
- Managed an internal team of six and four consulting firms to ensure seamless execution of marketing and communication strategies
- Enhanced brand visibility by developing and executing strategic marketing campaigns.
- Coordinated public relations efforts to improve corporate image.
Director of External Affairs
San Diego Repertory Theatre
01.2020 - 01.2022
- Increased subscription revenue by89% and achieved the highest single-show ticket sales in company history
- In response to COVID-19, pivoted operations to digital programming, maintaining audience engagement and revenue streams
- Directed marketing efforts for the 'Setting the Stage' capital campaign, raising over $4 million
- Broke down silos to foster cross-departmental collaboration, resulting in new revenue-generating opportunities
- Positioned the organization as a regional leader in DEIA, helping to create an organization-wide BIPOC strategic action plan
Director of Marketing and Communications
San Diego Repertory Theatre
01.2015 - 01.2020
Director of Marketing and Communications
Arizona Theatre Company
01.2013 - 01.2014
- Eliminated a $1.1 million sales deficit through targeted multi-channel campaigns, including direct mail, telesales, and digital advertising
- Introduced an integrated digital marketing strategy, increasing web traffic and ticket sales
- Brokered a partnership with US Airways Arena to expand group sales reach while decreasing costs
- Negotiated favorable contract terms with the playbill vendor, securing concessions never before given
Producing Director
The Blank Theatre
01.2011 - 01.2013
- Conceived and produced 'Hollywood on Tap,' a beer festival at Paramount Studios, generating $11,000 in product sponsorships
- Planned and executed a social media campaign that doubled the organization's Facebook presence
- Led a winning grant campaign, securing funds through the 'Chase Community Giving' competition
Producing Artistic Director
Shawnee Summer Theatre
01.2005 - 01.2010
- Increased annual revenues by44% through strategic programming and enhanced fundraising initiatives
- Built a sponsorship program that generated over25% of annual revenue within four years
- Secured major gifts up to $10,000 and developed a robust annual fund
- Created sponsorship opportunities allowing partners to promote to Shawnee's audience in exchange for donated media reach, products, and services
Education
MBA/MFA - Theatre Management
California State University Long Beach
Master of Arts - Communication
Indiana State University
Bachelor of Arts - Theatre
Indiana State University
Skills
- Strategic Marketing and Branding
- Dynamic Pricing and Revenue Management
- Data-Driven Audience Development
- DEIA Leadership and Advocacy
- Budget Management (up to $45MM)
- Multi-Channel Campaign Execution
- Marketing Platforms: Tessitura, Google Analytics, Adobe Creative Suite
- Team leadership
- Strategic thinking
- Entrepreneurial and innovative
- Contract negotiation
- Organizational structuring
Timeline
Founder and President
Unity Vertex Consulting
01.2024 - Current
Founder
Mental Wellness AI Startup
01.2024 - Current
Chief Marketing and Communications Officer
San Diego Opera
01.2022 - 01.2024
Director of External Affairs
San Diego Repertory Theatre
01.2020 - 01.2022
Director of Marketing and Communications
San Diego Repertory Theatre
01.2015 - 01.2020
Director of Marketing and Communications
Arizona Theatre Company
01.2013 - 01.2014
Producing Director
The Blank Theatre
01.2011 - 01.2013
Producing Artistic Director
Shawnee Summer Theatre
01.2005 - 01.2010
Master of Arts - Communication
Indiana State University
Bachelor of Arts - Theatre
Indiana State University
MBA/MFA - Theatre Management
California State University Long Beach
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