Matthew Pettit

Sales Manager with extensive experience in brand communication and marketing design, specializing in creating compelling visual and digital marketing materials. Proven track record of developing strategic marketing collateral, including:

• Designing and implementing professional email templates and email signatures that enhance brand consistency and communication
• Conceptualizing and producing comprehensive marketing materials for events, including promotional flyers and event-specific graphics
• Organizing and executing multi-channel marketing events with end-to-end content creation and management
• Leveraging strong communication skills to develop targeted marketing content that resonates with diverse audiences

Professional highlights:

• Licensed insurance professional with comprehensive industry knowledge
• Skilled in translating customer insights into effective marketing strategies
• Proficient in creating visually engaging marketing materials that drive engagement and sales
• Exceptional attention to detail with meticulous record-keeping and compliance standards
• Increased sales revenue by developing and implementing effective sales strategies, placing the office in the top 3 in sales in the territory
• Led a successful sales team of 16 people by providing motivational coaching and performance-based incentives.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.

Creative Director with proven expertise in brand management, digital strategy, and integrated marketing communications. Demonstrated success in transforming Peace Love Cake's brand presence through innovative digital solutions and strategic creative direction.
• Designed and launched dual-platform e-commerce websites (direct-to-consumer and wholesale), driving digital sales expansion and brand accessibility
• Developed and executed comprehensive multi-channel marketing strategies across social media, email, and digital advertising platforms
• Spearheaded creative direction for brand visual identity, product photography, and advertising campaigns that elevated brand perception and market positioning
• Managed end-to-end digital marketing ecosystem, including Facebook and Instagram advertising, resulting in significant audience growth and engagement
• Optimized online brand presence through strategic SEO implementation and compelling content development

Visual Designer with comprehensive brand development experience, transforming creative concepts into compelling marketing narratives across multiple platforms. Proven track record of delivering high-impact visual solutions for prominent clients including ShoBox and USA Volleyball, demonstrating exceptional brand communication skills.
• Developed comprehensive visual brand identities spanning digital and print media, including websites, social media assets, marketing collateral, and large-scale advertising platforms
• Executed end-to-end design projects from conceptualization to final production, consistently meeting client objectives and project specifications
• Managed multi-channel marketing materials, including product photography, billboard designs, newspaper flyers, and digital marketing assets
• Collaborated directly with clients to translate complex requirements into cohesive, audience-targeted visual strategies
• Demonstrated versatility in design disciplines: graphic design, photography, digital marketing, and brand communication

Graphic Designer with extensive experience in corporate visual communication, specializing in comprehensive brand development for B2B service industries. Demonstrated ability to transform complex business offerings into compelling visual narratives across multiple marketing channels.
• Spearheaded full-scale corporate branding initiatives for a multi-sector commissary supply company, creating cohesive visual identities that enhanced market positioning and brand recognition
• Developed end-to-end design solutions including strategic marketing collateral, encompassing:
- Corporate brochures and comprehensive product catalogs
- Sales presentations and marketing slideshows
- Professional print materials (letterheads, business cards, posters)
- Large-format marketing assets (banners, signage)
• Collaborated closely with sales team to translate market insights and industry trends into impactful visual communication strategies
• Executed professional product photography to showcase company offerings across institutional markets (schools, hospitals, corrections)